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The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience.
Formánková, Martina ; Pokorná, Eva (advisor) ; Voráček, Josef (referee)
Title: The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience. Objectives: To asses the content of the English version of the website and suggest its improvements to increase the efficacy of marketing communication. Methods: Content analysis, comparison Results: Detailed analysis of the website has been carried out, drawbacks of current layout (both content and formal) have been described. Modifications and improvements have been proposed. Keywords: Marketing, communication, website, web content, university, FPES
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Spatial differentiation and determinants of new firm formation in Czechia
Formánková, Martina ; Květoň, Viktor (advisor) ; Bělohradský, Aleš (referee)
1 Abstract This thesis deals with spatial variation in formation of new firms in Czechia. The main objective of this work is to identify spatial differentiation among regions in the years 2010-2016. The object is to evaluate, how far are these differences caused by unemployment rate, share of graduates, establishment size and specialization index. The main research methods are linear and geographically weighted regression. Positive and the strongest influence of share of graduates was identified, mainly in the biggest Czech cities and their surroundings. The influence of unemployment rate and establishment size was rejected. Specialization index has significant influence on new firm formation in all sectors but agriculture. Key words: new firm formation, firm demography, spatial differentiation, geographically weighted regression
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Barriers of suburban development between Pardubice and Hradec Králové
Formánková, Martina ; Ouředníček, Martin (advisor) ; Svoboda, Peter (referee)
A significant suburban development is under way in some municipalities around Pardubice and Hradec Králové nowadays. The bachelor thesis is focused on identification of the municipalities that had not developed themselves in the period from 2000 till today and also on determining the causes of this different development. The not developing municipalities were found mainly close to the border with Central Bohemia region. It is probably caused by weaker influence of regional centres and lower attractiveness that due to worse accessibility to Pardubice and Hradec Králové. The case study compared municipality Namčice and Podůlšany, which had really different development. The different attitudes of mayors were identified as a main difference between these municipalities. The mayor of Podůlšany has a negative attitude to further development, whereas the mayor of Němčice has a positive attitude and actively supports further development.
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The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience.
Formánková, Martina ; Pokorná, Eva (advisor) ; Voráček, Josef (referee)
Title: The FTVS Website as an Instrument of Marketing Communication: Content Analysis of the English Version from the Viewpoint of Target Audience. Objectives: To asses the content of the English version of the website and suggest its improvements to increase the efficacy of marketing communication. Methods: Content analysis, comparison Results: Detailed analysis of the website has been carried out, drawbacks of current layout (both content and formal) have been described. Modifications and improvements have been proposed. Keywords: Marketing, communication, website, web content, university, FPES
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