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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing comunication of a company: A proposal of a company design
 Bessenyey, Viktorija ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
This work focuses on corporate marketing communication means which are used to reach its target groups. In the theoretical part, important aspects of corporate communications are examined, especially the communication of the company through a unified corporate visual identity. In the practical part these findings are applied to a particular company, it describes its current model of communication and subsequently a redesign of its visual communications is proposed and processed in graphic program.
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Media promotion of a cultural event on the example of One World Film Festival 2013
 Bessenyey, Viktorija ; Hanzlík, Jan (advisor) ; Hucková, Barbara (referee)
This thesis deals with media promotion of certain cultural event and is divided into two parts - theoretical and analytical. In the theoretical part the main terms related to the issue are defined, various marketing and promotional tools are described, a significant part of the thesis is devoted to the description of the media, the influences that act on media, and the functioning of the media market. The analytical part is concerned with the particular case of media promotion and analysis of its outputs - qualitative analysis of press releases and its' responses and quantitative analysis of references to the event in the media. In conclusion, these outputs are evaluated.
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