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Otka Bednářová and her publishing activity in 1960'
Fabiánová, Nela ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
This master's thesis focuses on the journalistic activity of Otka Bednářová in Czechoslovak Television in the 1960s. Its aim is mapping the activity of the editor in the stated period. Otka Bednářová was one of the first women which started using investigative element. It was new in the Czechoslovak Journalism. The work is divided into two parts. In the first part the reader learns about the life of Otka Bednářová before and after her work in Czechoslovak Television. The second part is the most comprehensive and includes brief information about the history of Czechoslovak Television and about the origin of Television Journalism in this period in Prague, Ostrava and Brno. There is also a history of the broadcast "Zvědavá kamera" including its authors. The author of the work presents individual pieces of work where Otka Bednářová collaborated. The author of the thesis dedicates to the style of Otka Bednářová's work, to the topics she was choosing and to her working procedure in the processing of individual programs. It is based mainly on preserved pieces in the Czech Archive Television as well as on the available scripts. During processing current feedback in periodicals, the author used the home archive of Otka Bednářová where she stored clippings from newspaper articles which were published about...
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Media transformations of Pepina Rejholsova
Škopková, Andrea ; Sekera, Martin (advisor) ; Bednařík, Petr (referee)
The work reflects one of the most popular fictional character of the first half of the 1930s, Pepina Rejholcová. Pepina Rejholcová, whose author Frantisek Voborsky, an important personality of Czech comics, has appeared in the Czech press at the turn of the 1920s and 1930s - first as a side character of humorous drawings or illustrations for popular song lyrics. Soon after, she reappeared on the silver screen, on pages of children's books, or in children's rooms in the form of toys and sweets. The transformations of the originally illustrated archetype caused by the switch among the various media are the center of interest for this work. In this context, the aspects of intermediality and transmediality are examined, both in special and general terms. It is mainly the extent to which the originally cartoon character changes, and whether the content of the message, the narrative patterns and the concept of humor is changing as well. In broader context, the work is a contribution to the theme of media and institutional integration. The work is divided into five parts and a conclusion. The first part outlines the theoretical viewpoints, the second part is devoted to Pepina Rejholcova's character, the third part reflects media representations, the fourth discusses essential characteristics of typical...
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Selected samizdat magazines 1980-1987
Kučerová, Monika ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
The subject of the thesis "Selected samizdat magazines 1980 - 1987 (X Desítka (Ten)/Violit and Jednou nohou (One Foot)/Revolver Revue)" is to give a picture of how these magazines were created and how they functioned in the context of the time. The first part of the thesis gives a general description of historical events, especially the period surrounding Gustáv Husák's rise to become the head of the Czechoslovak Communist Party and the start of normalisation. This change brought about issues such as political cleansing and trials and the development of opposition. The second chapter is devoted to the phenomenon of Charter 77, its origins, the response to it by the party and state apparatus and what it meant to be a Charter 77 member in everyday life. The concept of samizdat is briefly defined in chapter three. The fourth and fifth chapters deal with the magazines themselves. In the sixth chapter they are compared mainly in terms of production and distribution.
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The Role of Propaganda in Online Discourse of Selected Blood Donation Campaigns in the Czech Republic
Blažková, Barbora ; Dolanský, Pavel (advisor) ; Bednařík, Petr (referee) ; Jirák, Jan (referee)
The voluntary blood donation issue is topical in the Czech Republic since the number of blood donors has not yet reached the number of donors existing in the neighboring countries. Because of this fact the Czech Blood Cross together with transfusion services centers in the Czech Republic and in cooperation with various organizations, e.g. Czech Radio, do their best to obtain new voluntary blood donors via blood donation campaigns. Language of these campaigns is mainly of persuasive character. As such, it is often viewed as a means of white propaganda which stems from factual information and whose aim is to persuade the consumer of the message about the legitimacy of its ideology. White propaganda also helps to build trust which is lately used. In other words, the consumer of the message becomes blood donor. The thesis analyzes persuasive linguistic means of propaganda present in online discourse of the selected campaigns. On the basis of learned facts, the thesis also tries to characterize this discourse type; moreover, it makes suggestions for designing a new blood donation campaign.
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Otto Šling and his propagandistic campaign ,,Youth lead Brno''
Zemenčíková, Karolína ; Bednařík, Petr (advisor) ; Junová, Magdalena (referee)
The subject of the Bachelor thesis are the life fates of Otto Šling and his family. In the beginning the interpretation of Šling's life is centered on his motives to organise the propagandistic action "The Youth lead Brno". Following in the text there is mediated a reflection of pro communist campaign in selected Czechoslovakian media of that time. While in the observation period between May 1st, 1949 and June 2nd, 1949 the action was publicly supported, after Šling's arrest in October of the following year on the contrary it was condemned by the communist functionaries. Based on concrete medial announcements and accessible professional literature changes of the moods of the society are presented that took place in dependence on the fabrication of the political trials in the fifties of the last century. This fact is closely specified in the third part of the thesis which concerns itself with the role of Otto Šling in the Trial of anti-state conspiracy centered around Rudolf Slánský and his impact on the lives of Šling's closest relatives.
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The Reverent Act on Lidice in 1945 - mass media reflexion v. historical facts and survior's memories
Miková, Martina ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
Bachelor's thesis The Reverent Act in Lidice in 1945 - mass media reflexion v. historical facts and survivor's memories provides, as the name already predicts, insight into the issues of post-war production of the representative Czechoslovakian media. How did the publications and the radio back then inform about the event which had an impact far beyond internal affairs? In which context did the media remind the general public of the tragedy of Lidice? Did the mass media use their capacity for cooperation in recovering missing women and children? How did they deal with the blame of Nazi criminals and the blame of the entire German nation as a whole? What was the point of view of the media of the Reverent Act? And how large a part of its original record did they get over to the general public? Were pieces of information rather true or not? Was the Reverent Act abused by the media for the propagation of their own ideological interests? Which reflection did they make of western countries and how much did it differ from a reflection of the Union of Soviet Socialist Republics? The author of this Bachelor's thesis tried to find answers to these and the following questions. The thesis is based primarily on the exploration of extant archival material, such as the articles in Lidová demokracie, Právo lidu,...
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To intervene or not to intervene? Media image of the case of spruce bark beetle in Šumava
Keil, Robert ; Bednařík, Petr (advisor) ; Veselková, Zuzana (referee)
Bachelor's thesis "To intervene or not to intervene? Media image of the case of spruce bark beetle in Šumava" deals with the issue of media display of spruce bark beetle in Šumava and its context. Firstly, the beetle and its importance for the area of Šumava forests, especially for Šumava national park is introduced. Subsequently, the possible solutions for beetle's outbreak are discussed, as well as actors, which are being part of the whole public discussion. By introducing these actors and by chronological arrangement of particular events was context of the issue is drawn. Lastly, by using the method of qualitative analysis of newspaper articles published in Mladá fronta DNES, Lidové noviny and Právo is the media image portrayed.
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Objectivity of titles Informační servis and Rudé právo in the period November 1989 - December 1989
Komrska, Jiří ; Osvaldová, Barbora (advisor) ; Köpplová, Barbara (referee) ; Bednařík, Petr (referee)
The Bachelor Thesis "The Objectivity of the News of Informační Servis and Rudé Právo in the Period November 1989 to December 1989 " is devoted to describe the news content of the titles Rudé právo and Informační servis and their objectivity in the period November to December 1989. In particular, the qualitative method of content analysis was applied for the analysis. This is conceived as an interpretative analysis of source texts. The thesis describes the differences between the two titles and, especially, the development that the titles passed during the period under review working with the information and its interpretation. The research part of the thesis is supplemented by the theoretical and methodological parts. Part of the theoretical one is a description of the period and its media situation.
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