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Company Expansion on the Poland Markets
Bedáňová, Nikola ; Ing.Rudolg Sehnal, MBA (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is a strategy design for the expansion of a selected company into the Polish market. The selected company is based in Prague and sells cash register systems. The work is divided into four parts. The introductory part defines the issue, determines the main one as well as the partial goals we want to achieve and the description of the methods used. The theoretical part defines the basic concepts of the problem you used the word ‘issue’ before, are you referring to that. This part is followed by an analytical part one with an analysis of the current state of the company. The last part contains its own proposals for solutions, including a financial plan and schedule.
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Marketing Plan for the company Dotykačka ČR s.r.o.
Bedáňová, Nikola ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with the creation of a marketing plan with a coverage on communication for Dotykačka ČR s.r.o. The introductory part determines the problems, fixes the goals that we want to achieve and describes the methods used. In the theoretical part are defined the basic concepts and tools of communication. In the analytical part is analyzed actual situation of the company and communication tools. The last part contains own solutions and their economic assessment.
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Company Expansion on the Poland Markets
Bedáňová, Nikola ; Ing.Rudolg Sehnal, MBA (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is a strategy design for the expansion of a selected company into the Polish market. The selected company is based in Prague and sells cash register systems. The work is divided into four parts. The introductory part defines the issue, determines the main one as well as the partial goals we want to achieve and the description of the methods used. The theoretical part defines the basic concepts of the problem you used the word ‘issue’ before, are you referring to that. This part is followed by an analytical part one with an analysis of the current state of the company. The last part contains its own proposals for solutions, including a financial plan and schedule.
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Marketing Plan for the company Dotykačka ČR s.r.o.
Bedáňová, Nikola ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with the creation of a marketing plan with a coverage on communication for Dotykačka ČR s.r.o. The introductory part determines the problems, fixes the goals that we want to achieve and describes the methods used. In the theoretical part are defined the basic concepts and tools of communication. In the analytical part is analyzed actual situation of the company and communication tools. The last part contains own solutions and their economic assessment.
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