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National Repository of Grey Literature

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Signs of Propaganda in the normalization TV series Boys and men Štarman, Ondřej ; Štoll, Martin (advisor) ; Bednařík, Petr (referee) The diploma thesis examines television production in the 1980s in former Czechoslovak Socialist Republic, specifically the series Boys and men (1988) by director Evžen Sokolovský. In the theoretical part, the reader will learn the propaganda theory and its types. In addition, the concept of discourse and approaches to discourse analysis are introduced. At the end of the theoretical part, the work looks into the context of the series; the concepts of normalization and rebuilding are presented. A theory of a story construction is also briefly described. The work in the practical part aims to reveal the supposedly embedded propaganda messages in the series. The author tries to identify those messages and thus confirm the political assignment of the series (to improve the image of the army in the eyes of the Czechoslovak society). Another aim of the thesis is to describe the means, by which the communication was delivered. The analysis of the series is directly linked to the analysis of media outputs in printed media, namely in Rudé právo and Týdeník ČST, where the author searches for the series-related articles. The aim of this effort is to find a formulation of the political assignment, which would again serve as a proof of its existence. In order to analyze the content of the series and the media... Detailed record

The rebranding of Kofola and the analysis of its communication strategy in the years 2001-2012 Štarman, Ondřej ; Klimeš, David (advisor) ; Shavit, Anna (referee) In post-revolutionary years on the Czech market there was a resurgence of some domestic brands which benefited from its socialist past. These certainly include Kofola which, however, chose an innovative approach to re-build the brand consisting in the use of new themes in communication. This bachelor thesis describes the theoretical basis of rebranding and application possibilities to the specific case such as a resurgence of a socialist brand. The paper also describes the communication strategy of Kofola which illustrates innovative approaches in the communication. The work also includes a survey which explores perceptions of the Kofola communication messages and perception of concrete brand elements which has changed during the rebranding. The assessment of the whole rebranding process and subsequent communication strategy appears in the end of the paper. There is also a recommendation for Kofola - which elements should be used in the communication of the brand. This recommendation is made on the basis of the aforementioned survey. Detailed record

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