National Repository of Grey Literature 6 records found  Search took 0.00 seconds. 
Marketing Strategy Proposal for a Company Expanding to the Slovak Market
Šromová, Kateřina ; Kosová, Gabriela (referee) ; Chlebovský, Vít (advisor)
Hlavním cílem této diplomové práce je navrhnout uskutečnitelnou a efektivní marketingovou strategii pro specifikovanou firmu s ohledem na vstup na cizí trh. Teoretická část sestává z interpretace konceptů v rámci dané oblasti. Analytická část zkoumá vnější a vnitřní faktory okolního prostředí, které mají vliv na fungování podniku. Na základě provedených analýz je vypracován plán marketingové strategie za účelem zvýšení povědomí o značce a získání zákazníků.
Customer Satisfaction Analysis and Recommendations for its Improvement
Šromová, Kateřina ; Herzánová, Radmila (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis is focused on the analysis of customer satisfaction of Contours company. Figures about current customer satisfaction and loyalty will be found by using questionnaire survey. The result of this work will be suggested solutions and recommendations, which will lead to an increase in the current level of customer satisfaction.
Annotated Czech Translation of Against the grain by Michael Specter; New Yorker, 2014
Šromová, Kateřina ; Mraček, David (advisor) ; Jettmarová, Zuzana (referee)
This bachelor thesis consists of two main parts: the translation from English into Czech and the subsequent commentary. The text selected for translation is Michael Specter's Against the Grain, which was published on The New Yorker website and deals with gluten-free diet, a popular nutritional trend of today. The commentary includes the source text analysis, description of selected translation method and typology of translation shifts and problems.
Marketing Strategy Proposal for a Company Expanding to the Slovak Market
Šromová, Kateřina ; Kosová, Gabriela (referee) ; Chlebovský, Vít (advisor)
Hlavním cílem této diplomové práce je navrhnout uskutečnitelnou a efektivní marketingovou strategii pro specifikovanou firmu s ohledem na vstup na cizí trh. Teoretická část sestává z interpretace konceptů v rámci dané oblasti. Analytická část zkoumá vnější a vnitřní faktory okolního prostředí, které mají vliv na fungování podniku. Na základě provedených analýz je vypracován plán marketingové strategie za účelem zvýšení povědomí o značce a získání zákazníků.
Annotated Czech Translation of Against the grain by Michael Specter; New Yorker, 2014
Šromová, Kateřina ; Mraček, David (advisor) ; Jettmarová, Zuzana (referee)
This bachelor thesis consists of two main parts: the translation from English into Czech and the subsequent commentary. The text selected for translation is Michael Specter's Against the Grain, which was published on The New Yorker website and deals with gluten-free diet, a popular nutritional trend of today. The commentary includes the source text analysis, description of selected translation method and typology of translation shifts and problems.
Customer Satisfaction Analysis and Recommendations for its Improvement
Šromová, Kateřina ; Herzánová, Radmila (referee) ; Chalupský, Vladimír (advisor)
This bachelor’s thesis is focused on the analysis of customer satisfaction of Contours company. Figures about current customer satisfaction and loyalty will be found by using questionnaire survey. The result of this work will be suggested solutions and recommendations, which will lead to an increase in the current level of customer satisfaction.

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2 Šromová, Kristýna
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