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Marketing activities of Czech cinemas and multiplexes focused on the cinema Světozor
Masná, Zuzana ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
The bachelor thesis "Marketing activities of Czech cinemas and multiplexes focused on the cinema Svetozor" describes different methods of marketing applied by both these types of cinemas. The thesis primarily focuses on the alternative cinemas. The different types of cinemas imply that also the character of their marketing activitites will differ. By marketing activities the author means mainly promotion activities of Czech classical cinemas; these are explicated for both Svetozor cinema and other art cinemas. As for multicinemas, this work concentrates on different types of cinema advertising which different multicinemas enable to various companies. There are marketing strategies based on a SWOT analysis proposed for both types of the cinemas and multicinemas and for Svetozor in particular. This work suggests that to be able to stand up to relatively new competition of multicinemas, the classical cinemas need to change their marketing strategies. Focus should be given to the importance of brand and establishing own corporate identity. These questions will also be analysed for the marketing communication of Svetozor cinema in years 2004 - 2009. In this work an analysis on the basis of description and marketing strategies evaluation of specific cinemas is used as the main method. The work is based on...
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Analysis of the popularly educational broadcast by internet television Stream: Gebrian Vs and its comparison with similar tv shows on the same topic on other tv platforms
Hlaváček, Tomáš ; Lokšík, Martin (advisor) ; Šobr, Michal (referee)
The diploma thesis is devoted to freshly emerging TV shows about architecture and public space on the platforms of the two biggest internet TVs in the Czech Republic: Stream.cz and MALL.TV. The work specifically analyzes the following broadcasts: Gebrian VS, Gebrian: Surprising Buildings, Gebrian: PLUS/MINUS, in terms of their distinctive formats. The main purpose of the thesis is to point out the existence of these programs and to identify the formal and genre aspects that shape their unique form. The important part of the research is carried out by comparing the shows based on the platforms on which they are created and which provide different conditions for production. The following theoretical foundations were used: genre theory, presentation of specific genres related to the examined programs, media convergence and internet TVs and their recent production. The qualitative elements, including the visual communication means, which lead to the recognition of the genre construction of a specific TV show, are examined by combined visual and semiotic analysis. Quantitative elements such as tone and footage are analyzed by content analysis. The research reveals some significant differences in the examined TV shows based on a platform they are made on. These are identified as different approaches to...
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Film review and media partnership
Radváková, Tereza ; Moravec, Václav (advisor) ; Šobr, Michal (referee)
The bachelor thesis "Film Reviews and Media Patnership" deals with film reviews in the context of ethical problems of media partnership. In the theory section in summarizes available information concerning the issues that are being investigated. The practical part is based on qualitative content analysis of film reviews published in the selected press. Through the comparation of evaluation of the respective films by the media partners and other periodicals we are investigating, if media partnership affects the content of reviews and the overall presentation of the films.
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Kliment, Michal ; Bednařík, Petr (advisor) ; Šobr, Michal (referee)
The rigorous thesis The Picture of the Media in the Czechoslovak Film from 1930 to 1949 presents the role of the media and their representatives in the Czechoslovak feature pictures released from 1930 to 1949. Its aim was to introduce the picture of the media in these two decades as well as to describe how this picture was influenced by the technological, social, and political changes in this period. The second purpose of the thesis was to present how the cinematography was connected with the contemporary journalists, both Czechoslovak and foreign ones. The opening part of the thesis defines the analyzed pictures and the reasons of their enlistment into the analysis - the presentation of the media (the press, the radio, the press agency, the newsreel, and developing television) or their representatives. The pictures were divided into two selective sets. The primary analysis contains the pictures with significant representation of the media. The secondary analysis contains the pictures with marginal representation of the media. This chapter resumes also the shortcut pictures with the representation of the media and the pictures indirectly related to the media. The following second chapter summarizes the historical context of the involved period with the stress on the social, technological, and economic...
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The analysis of marketing communication of the International Film Festival Karlovy Vary in the year 2008
Tesařová, Michaela ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
My bachelor thesis deals with marketing communication of the International film festival Karlovy Vary. First of all I describe the International film festival and his history and the visitors who are typical for this festival. This film festival has specific advertisement and promotion. Film festival is also a part of art and film marketing. So I describe both parts of marketing in brief. Main theme of my bachelor thesis is the analysis of marketing communication of the International film festival in the year 2008. The analysis is based on theory which includes marketing mix. In the end of my thesis I assess level of promotion of the film festival.
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Internet transformation of czech film critic for example, a film publicist František Fuka
Řápek, Jan ; Šobr, Michal (advisor) ; Štoll, Martin (referee)
This bachelor's thesis is devoted to the important trend of transformation of film media from print titles into new media with internet as the main example. Thesis aims to map out the form, function and changes of the current internet film journalism. This is the current trend, in which the current film criticism is significantly influenced by the internet, what brings new habits and practices into it. The first part will be devoted to the contemporary scene of film criticism and reviews. In the second part, trends will be reflected in the case study focused on the person od František Fuka. He is one of the leading Czech film critics, who long worked in traditional printed media and is also among the pioneers of film journalism on Czech internet. In his person we can find all of the features of internet journalists. Fuka is a typical example of a modern film critic who uses all possible platforms and develops all the possibilities of the internet to present their work and communicate with readers. The aim is to highlight the example of the current trends of film criticism and prove the convergence of film critics and readers, which is a result of the advent of new media. All of that leads to the fact that the boundaries of the relationship between author and reader are getting thinner.
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Analysis of the popularly educational broadcast by internet television Stream: Gebrian Vs and its comparison with similar tv shows on the same topic on other tv platforms
Hlaváček, Tomáš ; Lokšík, Martin (advisor) ; Šobr, Michal (referee)
The diploma thesis is devoted to freshly emerging TV shows about architecture and public space on the platforms of the two biggest internet TVs in the Czech Republic: Stream.cz and MALL.TV. The work specifically analyzes the following broadcasts: Gebrian VS, Gebrian: Surprising Buildings, Gebrian: PLUS/MINUS, in terms of their distinctive formats. The main purpose of the thesis is to point out the existence of these programs and to identify the formal and genre aspects that shape their unique form. The important part of the research is carried out by comparing the shows based on the platforms on which they are created and which provide different conditions for production. The following theoretical foundations were used: genre theory, presentation of specific genres related to the examined programs, media convergence and internet TVs and their recent production. The qualitative elements, including the visual communication means, which lead to the recognition of the genre construction of a specific TV show, are examined by combined visual and semiotic analysis. Quantitative elements such as tone and footage are analyzed by content analysis. The research reveals some significant differences in the examined TV shows based on a platform they are made on. These are identified as different approaches to...
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Transformations of Miloš Forman's media image in contemporary press
Řápek, Jan ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
This diploma thesis is devoted to the changes of Miloš Forman's media image, more precisely how contemporary press perceived both his career and work. Miloš Forman is the most acknowledged and most famous czech film director. His story is connected with story of czech cinematography and story of its changes. The thesis wants to find out, why Forman wasn't defamed even though he left the country, despite his emigration. I am trying to prove that his media image has never been strictly negative and Forman itself never became a taboo. Forman's person is beyond all standards. He is proof, that if the work is not overly crtitical of the regime, it arouses respect despite all the ideology. He was reflected in the various life stages differently, but still in relatively good light. The thesis examines the perception of Miloš Forman by media in three life stages: work in Czechoslovakia before emigration to the United States, working abroad and finally the stage after the Velvet Revolution. Although Forman has participated in many films, this thesis is focused only on his feature-length work. And because Miloš Forman is a person who transcends the borders of Czechoslovakia, or the Czech Republic, media abroad reflected his career as well, although the view there was slightly different from the domestic one.
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