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Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Šimková, Denisa ; Zukalová, Marie (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the marketing tools used by company Solidify 3D, Ltd., which specialize in the selling of the material for 3D printing. The thesis is based on theoretical basics of marketing, especially marketing and communication mix. This part is followed by an analysis of the current state of the company's marketing instruments, using the information obtained from Solidify 3D, Ltd. Based on the assessment of the current state of the company, I propose measures to increase the effectiveness of these marketing tools.
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Business Plan
Šimková, Denisa ; Hudeček, Roman (referee) ; Veselý, Josef (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a company with hand-sewn clothing in Brno. The first part of the thesis defines the theoretical basis, which relate to business, business plan and selected methods of strategic analysis. The content of the second part is a strategic analysis of the external and internal environment of the planned company and evaluation of the situation on the market based on the results of the primary marketing survey. The last part of the thesis deals with the business plan and its partial parts.
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Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Šimková, Denisa ; Zukalová, Marie (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the marketing tools used by company Solidify 3D, Ltd., which specialize in the selling of the material for 3D printing. The thesis is based on theoretical basics of marketing, especially marketing and communication mix. This part is followed by an analysis of the current state of the company's marketing instruments, using the information obtained from Solidify 3D, Ltd. Based on the assessment of the current state of the company, I propose measures to increase the effectiveness of these marketing tools.
|
|
|
Business Plan
Šimková, Denisa ; Hudeček, Roman (referee) ; Veselý, Josef (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a company with hand-sewn clothing in Brno. The first part of the thesis defines the theoretical basis, which relate to business, business plan and selected methods of strategic analysis. The content of the second part is a strategic analysis of the external and internal environment of the planned company and evaluation of the situation on the market based on the results of the primary marketing survey. The last part of the thesis deals with the business plan and its partial parts.
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