|
|
The value and importance (the role) of human knowledge in context of informatization of socio-economic environment
Řezníček, Václav ; Mildeová, Stanislava (advisor) ; Berka, Petr (referee) ; Kučera, Petr (referee) ; Mikulecký, Peter (referee)
The aim of this multidisciplinary-oriented dissertation is to explicate the value and importance (the role) of human knowledge in context of informatization of socio-economic environment. The effort to bring interpretation in context is supported by theoretical and methodological background, which were formulated/defined based on number of relevant domestic and foreign resources. The analysis was performed using both quantitative and qualitative research methods and provides results applied to three areas within the document - economic system, education and information management. The issue of education is proving to be essential. Although we should react to the conditions changed due to an ongoing process of informatization, individual knowledge is being instrumentalized and fragmented. The conclusion shows that informatization may contribute to the fragmentation of knowledge and to reduce its value.
|
|
|
The impact of the internet on human behavior
Tischler, Jakub ; Řezníček, Václav (advisor) ; Smutný, Zdeněk (referee)
The aim of this work is to discuss and analyze the impact of the Internet on human behavior. As we can see, nowdays the procrastination on the Internet grows to the big problem. There is a shift of priorities in society. People still frequently escape into the virtual world, which for them becomes quickly addictive, just like a drug. Addiction on it can cause mental health problems and complications. Nowdays is internet very often preferred source of information. But we verify their authenticity fewer and fewer. People in this virtual world shamelessly resorted to lies. Internet is a medium where there is always something new. And human behavior is changing because of the internet too. New phenomenons confirm it. Users are losing their natural barriers and for beeing in the center of attention in the online world they don't hesitate to endanger their own lives.
|
|
|
Marketing in virtual environment
Karásek, Pavel ; Smutný, Zdeněk (advisor) ; Řezníček, Václav (referee)
The bachelor thesis focuses on online marketing and its connection with 4Ps of traditional marketing and SEO optimization. Thesis consists of two parts. Theoretical part defines and explains basic facts about online marketing. The 4Ps of marketing are analyzed and compared in virtual and physical environment. There are pros and cons mentioned for each environment. Practical part is dealing with the optimization of the internet website owned by hotel S.E.N. The optimization reflects the marketing needs of the hotels marketing concept. The optimization uses techniques of the online marketing which were explained in the theoretical part. The obtained results are summarized and evaluated at the end of the thesis.
|
|
|
Analysis of process development in GreenCube, s.r.o.
Bartaloš, Petr ; Kalina, Jaroslav (advisor) ; Řezníček, Václav (referee)
The master thesis deals with optimization of business processes in a telecommunication company views of knowledge management. For this purpose, attention is paid to the following areas, namely knowledge management, implementation methodologies of knowledge management, process analysis and process optimization. The theoretical part deals mainly with the link between knowledge management and ways of managing organizations, it presents a theoretical framework necessary for the practical part of the work, which is based on implementation of monitoring system using selected methodology in an environment of selected organization.
|
|
|
communication in the internet enviroment
Chadima, Antonín ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
This bachelor thesis deals with the issues of communication in the internet enviroment. The theoretical part of the thesis provides definitions of several basic terms such as: internet, communication, media, information and social networks. The second part of the thesis, practical application, critically reflects issues of communication over the internet. This part then describes the abscence of body language and universalism between internet users. The second part of the thesis also discusses security risks present in communication on the social networks. The critical reflection's results are then used to create a SWOT analysis. The results of this analysis are presented at the end of the second part of the thesis. The conclusion of the thesis focuses on possible precautions that could assist in alleviating the aforementioned risks that communication over the internet carries.
|
|
|
Marketing in environment of the internet and his importance in information society
Lovíšek, Marek ; Řezníček, Václav (advisor) ; Sova, Martin (referee)
This thesis deals with Internet marketing. The work will be introducing the principles and tools of Internet marketing that is applied in cases as that of small businesses and the construction industry. The first part will be reflected on the current situation. The aim of this part of the assessment is the type of tools in which are used in Internet marketing. Finding a synthesis of the principles in this area. The aim of the second part is the selection and application of effective fundamentals for emphasising maximum marketing with the minimum of expense. Next, I will try to find out what impact Internet marketing has on current society. Due to nearly all Internet users are subjected to marketing on a huge basis. This thesis will show which type of situations in which internet marketing affects us all, without us even realizing it.
|
|
|
Communication in information society
Fridel, Václav ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
This bachelor thesis deals with contemporary interpersonal communication focusing on communication on the Internet. For the correct understanding of contexts a number of terms important for this issue are defined. The first defined term is information. The definition of information also solves the problem of confusing the terms data with knowledge and vice versa. The term information is used for explaining the contemporary communication along with its basic contexts. The next defined terms are Internet and cyberspace and also the relationship between them. In the following part all of these terms are used in solving specific problems, e.g. confusion of the terms information and communication, discussion about selected means of enabling the modern indirect communication and also criticism of knowledge and education in the context of information society. The issue of disinformation is also solved. The main aim of this work is to discuss and assess the current status of the communication on the Internet, its benefits and risks and also propose solutions for improvement. This bachelor thesis uses the research method, the method of analysis, the method of description and also the method of data collection in the form of a published survey which was created specifically for this bachelor thesis and the last used method is a SWOT analysis with a proposal of assessment of the current status. An example of the final results is the fact, that the Internet has some negative impacts in the field of interpersonal communication and not only users should be aware of it.
|
|
|
SEO analysis of the selected web page
Lysý, Vojtěch ; Sova, Martin (advisor) ; Řezníček, Václav (referee)
The aim of this thesis was to describe the selected area of search engine optimization issues, describe the life cycle of a web page and apply it to the specific project and analyze the created pages based on on-page factors. The objectives were achieved by describing the SEO techniques that are used in the optimization, and their subsequent application of the creation of a website. It was also described the life cycle of the page, which was divided into four phases - analysis and concept, design, implementation and start-up and measurement. The last objective, which belongs to the practical part of the thesis was to analyze on-page factors created the site using selected analytical tools. The work could be used as a guide for webmasters who want to create quality and optimized web.
|
|
|
Application of the User Experience principles in the process of creating a Web service
Immerová, Kristýna ; Čermák, Radim (advisor) ; Řezníček, Václav (referee)
The aim of this paper is to analyse and describe the process of designing web services and means of implementations of User Experience principles in its course. The first part defines the terms of User Experience and Web services. The second part describes the actual process of designing web services and methodologies for applying the principles of User Experience in this process. Practical part introduces usage of these methods on real projects of the company LMC, s.r.o. The work was able to describe the optimal procedure for applying the principles of User Experience in the process of designing Web services and describe the role of User Experience designer in this process. The results of this work facilitate understanding their role in the design of Web services and the benefits of optimal processes for the development of the service.
|
|
|
Vliv internetu na společnost - virtuální realita
Neumann, Dominik ; Řezníček, Václav (advisor) ; Smutný, Zdeněk (referee)
This work is supposed to highlight some of the problems of today's IT generation, in which the most important thing is the internet and iformations on it. For this purpose, we will use quantitative and qualitative methods. We realize not only the transformation of traditional relationships on the Internet, but also a change in basic human activities. While questioning the influence of virtual reality/surroundings, we encounter several problems, such as multitasking, working on multiple processes at once, but neither of them gets our full concentration. Then there is the problem of student's focus on topic at hand, its processing and outcome interpretation. For our purposes is the work divided into four parts.
|
guest ::
RSS feed.