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Application for Food Quality Rating for Android
Tomešek, Jan ; Herout, Adam (referee) ; Beran, Vítězslav (advisor)
This thesis deals with design, implementation and testing of a mobile application which represents a part of a newly emerging service for food quality rating in catering facilities. The ratings come directly from consumers. Users can get inspired by ratings from other users, they can add ratings on their own or search for dishes and facilities. The thesis primarily focuses on the user interface design. The service is brought to users through an application for the Android platform. Application, which is compatible with 94 % of Android devices on the market and which could be released for real usage in the future, was created in this thesis. To a reader the thesis provides a look at the current trends in mobile application development, it presents considerations related to the design of a real world application and offers a selection of tools and means which can be used for development or be integrated into the application.
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Podnikatelský plán: instantní přírodní superjídlo
Mazal, Jakub ; Lukeš, Martin (advisor) ; Procházka, David Anthony (referee)
The goal of the thesis is to develop a business plan for an instant natural food replacement operating on the Czech market, analyse the potential and feasibility of this business idea and calculate the financial estimates of the business. In the first part of the thesis, theoretical background on business planning is mapped with special focus on recent developments such as canvas business model, lean canvas and lean startup approach. This is followed by business plan structure which serves as a base for the practical part. Last topic of the theoretical part summarizes current trends in the food industry and especially market with functional food, dietary supplements, powdered food replacement, and anticipated future developments. The practical part of the thesis is constituted by the business plan for the startup selling natural powdered meal-replacement on the Czech market. The goal of this part is to verify the business model by conducting a customer survey, assess the market potential, develop the company strategy and analyse its feasibility based on the financial model for potential use by external stakeholders.
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The rising sharing economy and its impact on tourism demand in Prague
Nguyen, Duy Quang ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
This bachelor thesis analyses the impact of the sharing economy (Airbnb) and other selected determinants on tourism demand in Prague. Based on monthly panel data from the period January 2014 to March 2015 the econometric model was estimated. Determinants used in the model for analysis are Airbnb listings of short-term rentals, GDP per capita, relative price, weather temperature, rainfall, marketing and dummy variables summer, autumn and winter. Results from estimations show that Airbnb, the indicator of sharing economy, GDP per capita, which represents the income, relative price and Prague.eu, that represents the marketing component have significantly positive effect on tourism demand.
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The Effects of Brand Extension Strategy, Beer Industry Case Study
Tomková, Michaela ; Machek, Martin (advisor) ; Hořáková, Veronika (referee)
Today there seems to be an increasing number of products similar to one another, especially on the fast-moving consumer goods market. Due to this recent trend, differentiation is necessary for companies to define their brand in relation to its competitors. One of the possibilities is the implementation of the brand extension strategy. The main objective of this master thesis is to investigate and analyze the effects of different types of brand extension strategies with the focus on the beer market. The first part of the thesis includes a thorough research of primary and secondary data, which provides insight into new trends and factors that influence the brand extension strategy and its success. The second part is more practical and is devoted to a case study of a Czech premium brand called Frisco. Given its increasing competition on the market, Frisco has recently changed its core strategy and extended portfolio.
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Analýza marketingových aktivit neziskové organizace INEX-SDA
Zusková, Michaela ; Cook, Gina (advisor) ; Černá, Iveta (referee)
Non-profit organizations are an integral part of the Czech economy and important partner for the government. In today's economic environment, NGOs face increasing competition not only from other similar institutions, but also from for-profit oriented companies. They are, therefore, forced to adopt entrepreneurial marketing techniques in order to succeed in the market. The aim of this Master Thesis is to analyze the non-governmental, non-profit organization INEX-SDA including its marketing strategies, to interpret the results based on marketing theory and to suggest possible improvements that could lead to better public awareness of the chosen organization.
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Aktuální trendy ve vývoji webových aplikací
Jasný, Vojtěch ; Brabec, Tomáš (advisor) ; Špánek, Roman (referee)
The thesis is divided between two main topics: the first are trends in web application development on the client-side. Described are AJAX and COMET techniques, JSON format for data interchange, tools usable to debug Javascript applications and three Javascript libraries. Important part of client-side development are forms, which are far from ideal in their current state. Hence description of XForms and Web Forms 2.0 and their comparison is included. The second topic is server-side development. First the most used technologies used today are evaluated. Further, several frameworks are described and compared on a set of criteria. Python, Ruby and Java languages are represented.
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Cropping management influence on epigeic arthropods´ biodiversity
Michalčíková, Lenka ; Barták, Miroslav (advisor)
Soil biota is critical for many functions Agro Ecosystems, provides various ecosystem services. Has an impact on the water regime of soil, detoxify contaminants like. These processes (and organisms that control) determines plant growth and thus maintain long-term productivity of ecosystems Agro. Soil also hosts many invertebrate herbivores, microbial pathogens and rhizosphere organisms that have a direct impact on the growth of crops. Modi fi cation of vegetation and soil themselves agricultural activities affect soil biota, which has retroactive effect on plant growth and nutrient turnover. Indirect influence of soil biota in agriculture lies in the manipulation of plant cover, which affects the quality and quantity of organic inputs to the soil (Bartak, 2002). Just as property of the soil by soil organisms, employee participation, and vice versa soil organisms react sensitively to any changes of soil environment (Barrios, 2007).
This view of individual species allows us to analyze the composition of Agro biota. For many systematic groups agrobiocenóza formed predominantly species of group 2, thus representing a degradation stage agrobiocenóza original cenózy in other taxa in turn is substantially represented group 3. Specific agrobiocenózy composition also depends on the type of culture and forms management (Barták 2002).
Traditional technology tillage. Basic tillage involves plowing, plowing, and their treatment, deepening topsoil, undermining and deep soil loosening. Tillage to regulate the conditions for plant growth and development. Further modifying the physical state of the ground, regulates the ratio between water and air in the soil, acts on the activity of microorganisms and invertebrates; tillage accelerates mineralization of organic substances affects Humicola fi cation processes in the soil. The level of tillage is strongly reflected in the development of plants during all vegetation (Faměra, 1993). According Suškeviče (1997) is essential in conventional agriculture obdělávacím surgery and one of the most important measures agrotechnical plowing. Minimizing tillage systems Reducing tillage intensity, ie. Minimization system and direct the mean substantial benefits for soil fertility. The intensity of tillage has a big impact on her fertility and maturity. Such as soil fertility is understood its long-term ability to procreate, while the maturity of the soil is a measure of soil structure supporting the right fertility. The key indicators of soil fertility are the aggregation of soil particles (density, clay and humus complexes), porosity and water content and soil nutrients. The high humus content, high biological activity and low erosion are the determining factors behind the high fertility of the soil. Minimization and soil conservation systems, these factors promote (Köller and Linke, 2006).
Many previous studies comparing the biodiversity of farmland under different management systems. These studies cover a wide range of taxa. Hole et al. (2005) 76 worthy of such studies. Regarding cultivation practices, there is work comparing biodiversity much less. For example Schier (2006) considers the soil conservation tillage of the soil behind friendly environment which is favorable for arthropods, particularly insects.
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More effective approaches of brown coal post-mining restoration
Christov, Ivan ; Hendrychová, Markéta (advisor) ; Walmsley, Alena (referee)
The thesis is focused on evaluation of landscape restoration procedures. The land was heavily devastated by large-scale quarrying. Here are compared reclamation procedures used in the Czech Republic and abroad. Study area is the North Bohemian brown coal basin, which formed areas valuable for many endangered species of flora and fauna after the mining has ended. Surface coal mining method causes the extinction of villages, roads, railways, land and greenery. Our task now is to minimalize these effects as much as possible. To create a new landscape, with an emphasis on the environment. Reclamation helps us to do that.
Monitored location is Střimická dump, where the representation of non-productive habitat was evaluated and there was proposed new, more efficient version of reclamation. Mapping has found that the current state of the dump is 5,2 % representation of non-productive habitat. The proposed variant represents the addition of new elements and thus increase the proportion to 23,5 %, which corresponds with the current trend of post-mining landscape recovery.
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Car Sharing as a Potential for Development of Individual Transport in Czech Republic
Husnajová, Nicol ; Král, Petr (advisor) ; Zlatić, Marija (referee)
This master thesis deals with the unique idea of sharing vehicles called car sharing. Thesis is divided into two parts, theoretical and practical. Theoretical part describes the basic concept of car sharing as a concept of a new development of a lifestyle spread around the world. Car sharing is described as a source of new ecological and convenient way of transport. This paper looks at the history behind the carsharing, car sharing organizations model as part of different forms of carsharing, as well as benefits and environmental effects that are associated with this revelation. It describes a view of this concept in different countries in Europe and in the US. Focus is then made on the situation in Czech republic, more specifically on the first carsharing company Autonapul on the czech market. Practical part emphasizes carsharing situation in Czech republic, providing list of different car companies on the market. It looks at situation in the capital city, Prague, and suggests the new marketing strategy for the oldest company.
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Application of Balanced Scorecard
Jandová, Alena ; Neumaierová, Inka (advisor) ; Mikan, Pavel (referee)
The concept of the Balanced Scorecard taking a part in the strategic management of a company, is a main focus of this thesis. There are the theoretical and methodological parts of the Balanced Scorecard characterized individually, as well as the development and the history of this concept. This thesis is dealing with a draft of the practical implementation of the mentioned methods. The practical part of the thesis is following the theoretical introduction where the practical part is focused on a practical application of the Balanced Scorecard method for a specific company. The company is specified by the Corporate Performance and Business Model Canvas by using the PESTEL Analysis, Porter's Five Forces Model and Financial SWOT Analysis. The company strategy is specified based on the previous conclusions. The set strategy is an underlies for a follow-up Balanced Scorecard, where causal links between the intended targets and the strategy are displayed in the Strategic Map. The implementation of the strategy to the everyday use of the company is a part of the thesis, as well.
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