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Product introduction on the European market
KUBÍČEK, Roman
Thesis focuses on product introducing of well-established Czech company Karlovarské minerální vody, a.s. on the European market and their further development. The basic aim of this work is to create a concept of concrete marketing mix for international scope of KMV, a.s.
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Psychologie designu
Veselá, Monika
This Master's thesis deals with Psychology of design, explains basics of cognitive psychology, e.g. thinking, types of perception and creating mental maps, of which the design principles consist. The thesis describes effects of design and interior aspects and their impact on human mind, behavior and well-being. These interactions are used in various studies of public interior, specifically dentist's waiting rooms. Designs of these interiors are processed in 3D visualizations.
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Impact of The Ecological Taxes on Public Budgets and Consumption of Taxed Products in The Czech Republic
KUNCOVÁ, Alena
This master thesis deals with the influence of installation of ecological taxes upon public budgets. The aim is to review, whether collecting of ecological taxes caused reduction of consumption of the taxed fuel and energy. The comparative method is used here to compare the budget and the real payment of the ecological taxes in 2008 and 2009 in the Czech republic. The well-arranged tables and graphs show the comparison of the consumption of the fuel and energy since 2005 to 2009. The result of the research shows, that the collecting of the ecological taxes did not reach the expected amount, so the planned budget was not filled up. The consumption of the fuel and the energy in 2008 and 2009 decreased as expected, but it is impossible to appoint safely, whether the decrease was caused by the implementation of the ecological taxes to the czech legislature.
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Chosen problems of consumer protection
KOCOUREK, David
My bachelor thesis is aimed at finding out the consumers' knowledge of their laws. Concretely it's focused on consumer law in field of tours. The thesis consists of two parts. The first one is the literary abstract with some theoretical information on basic terms, which are used in the bachelor thesis. The second part describes the marketing research, which I organized in order to find out the consumers' knowledge of their laws. I carried out some face-to-face interviews with accidentaly chosen respondents and noted their answers into a question-form. Afterwards the detected data were analyzed. The results are presented in tables and graphs to be provided in a well-arranged form. Finally I proposed some recommendations, which in my opinion could help consumers to better understand their laws (as an example I recommended a deeper promotion of consumer laws on television and radio) and I consulted the results of my research with the Consumers Defence Association in Budweis.
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Consumer behaviour on the meat products market
PROKOPOVÁ, Lenka
The main object of my dipoloma work was to analyse consumer`s and shopping behaviour on the market with meat and meat products. Then on the basis of this analysis I should recommend products with consideration of various consumable recommendations to product consumers. For making up this work I have used the study of expert literature as well as the collection of secondary sources. I have obtained the secondary sources by carrying out the questionnaire investigation. From this questionnaire investigation the real consumer`s and shopping manners on the market with meat and meat products in the Czech Republic emerged. I have compiled the informations acquired by the investigation into graphs so that the results were well-arranged. In addition I have analysed the graphs in words. In the next part of my work I was pursueing whether the consumers follow the consumable recommendations concerning meat and meat products consumption. I have compared these recommendations with the research results and I have formulated a concrete consumable recommendation.
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Model Situations and ornamental Counterpoint in The Well-Tempered Clavier, Book 1, by J. S. Bach
Čechová, Markéta ; MRÁZKOVÁ, Giedre (advisor) ; SPURNÝ, Vojtěch (referee)
The Master thesis named "Model situations and ornamental counterpoint in The Well Tempered Clavier, book 1, by J. S. Bach" deals with the musical language of composers, specially one like J. S. Bach. The first chapters shows historical facts about when the work was written, explains facts about the instrument and tuning. The second chapter explains the method of analysis, which is based on German musical theorists. Thethird chapter explains, what model situations are and their importance for a musician. In the fourth chapter I speak about ornaments in general and which importance they have for a musician, who is specialized on Baroque music. the fifth chapter deals with the prelude and his history, the sixth chapter deals with the fugue, and explains the process of composing. In the seventh chapter I analýze a fex compositions from the Well Tempered Clavier, book 1, to show different kinds of preludes and fugues in detail.
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Animal Assisted Crisis Response
KOSTELNÁ, Helena
Canistherapy ? crisis intervention (?C-KI?) is not a very well-known and wide-spread method of canistherapy in the Czech Republic. The objective of this paper is to enhance the awareness of the expert public for the purposes of better cooperation of the integrated emergency system (?IZS?) and better use of the potential offered by this method. The theoretical part describes the IZS within which the C-KI operates as a separate unit. Then, the method is defined within the theory of zootherapy and canistherapy. For the sake of completeness, a separate chapter deals with the crisis intervention from the general point of view. A substantial part of the paper is formed by the definition of the C-KI method with the effort to provide a comprehensive summary based on all the sources available. I divide the research into two parts. The first part is formed by the pilot questionnaire looking for the answer to the research question ?What is the knowledge of the selected units of the IZS about the C-KI??. In this quantitative part of the research, I determine the hypothesis ?Selected units of the IZS do not know the C-KI method in most of the cases.? I always include, between the selected units, a centre of the Medical Emergency Service and a centre of the Regional Brigade of Cynologists in each region of the Czech Republic. In total, 28 questionnaires were sent using the CASI (Computer Assisted Self Interviewing) method. The rate of return of the questionnaires was 57%. The questionnaire inquiry confirmed the determined hypothesis that selected units of the IZS do not know the C-KI method in most of the cases. A partial result is the confirmed interest in more information about this method in the selected units of the IZS, in 81% of the answers. The second part of this research tries to find the answer to the question ?What may the C-KI offer?? using the method of a half-structured interview. There were three interviews, always with an expert who already witnessed the C-KI method during training and/or in the practice. The interviews show the significance and importance of the C-KI and the list of areas in which it may offer assistance during an extraordinary emergency situation. Examples may be the organization of evacuated inhabitants, care of them in the evacuation centre, psychological and social assistance to victims in the crisis and organizational assistance to the IZS units. In order to reach the stipulated objective of enhancing the awareness of the C-KI method among the expert public for the purposes of better cooperation with the IZS and better use of the potential offered by this method, a brochure intended for the IZS units was created as a practical output. This brief publication focuses on the most important information on the C-KI method and will be sent via e-mail to the General Directorate of Fire Rescue Service with a copy to all the centres of the Medical Emergency Service, Police of the Czech Republic, Fire Rescue Service of the Czech Republic and regional chiefs of Rescue Brigades of Cynologists.
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Štefan Németh-Šamorínsky: Life and Work of Art
Flamíková, Eva ; Tůma, Jaroslav (advisor) ; Hora, Jan (referee)
The Slovakia of the early 20th century was experiencing something like a musical rebirth with a new promising generation of composers and interpreters. Bratislava, by then not so quite well-known as of today, became a centre of the Slovakian culture. The role of the new musicians was difficult as they started virtually out of nothing with a support of just a few well-educated teachers. One of the personages I will cover in my thesis, focusing on his work, is Štefan Németh Šamorínsky. He was the student of Alexander Albert, who discovered in him en extraordinary natural talent. Béla Bartok, a Budapest music master and composer helped young promising Németh with both organ play and composition. Németh´s musical growth and works are connected with Bratislava, where he worked as an organist and chorus-master in the St. Martin´s Cathedral. hismusical sense is incredible. He establishes new chorus and orchestra and he goes on composing, his works culminating with his masterpiece - Bratislava Mass. This composition captures his musical and personal growth, as well as Bratislava social environment. I hope that my thesis will make the public more familiar with the so far not so well-known Stefan Németh and his example will serve as an impulse for Slovakian musical renaissance.
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Journalism on the internet
MORAVCOVÁ, Markéta
Diploma thesis on the topic Journalism on the internet covers using language resources, especially in lexical and syntactical plane, in electronic newspapers. It keeps to the analysis of electronic newspapers Neviditelnypes.zpravy.cz, Novinky.cz, Ihned.cz a Politikon.cz in period from May to October 2006. This diploma thesis is not divided into theoretical and practical parts, but the practical part is following immediately after the theoretical part. This makes the thesis well-arranged and more comprehensible. Self-division of thesis is using chapters. A general characterization of individual electronic newspapers, reportage and commentary characterization, as a part of journalism, are listed in an introduction. Substantial part of the thesis is created by chapters, where concrete examples of language resources applications in the internet journalism are analyzed. (Collocations, indirect denominations, buzzwords, expressive phrases etc.) Examples of some commentaries of individual electronic newspapers are listed as appendices.
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About some John Locke´s pedagogical thoughts
KOTULKOVÁ, Michaela
The bachelor´s thesis deals with the personality of the significant educator, philosopher and politician John Locke. In the beginning there is a brief description of John Locke´s life and his most important philosophical and educational thoughts. Educational thoughts in the 16th and 17th centuries and their influence on John Locke are also mentioned in the following part. The main part of this thesis focuses on the analysis of the work "Some Thoughts Concerning Education", because it is one of the most well-known and most significant works of this personality. The goal of this bachelor´s thesis is not only to describe John Locke´s thoughts, but also to compare his thoughts with thoughts of John Amos Comenius on the basis of comparative analysis. The topicality of John Locke´s educational thoughts and his impact on other personalities are explained in the conlusion of this thesis.
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