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Werenwolves in European culture context
Koubová, Michaela ; Opletalová, Lenka (referee) ; Czumalo, Vladimír (advisor)
We have met a motif of the werewolf in the course of the whole European cultural history. Already ancient authors - poets, historians and doctors, as well, devoted themselves to study of this phenomenon. In particular, a zone of Arcadia and its mythical king Lykaon were the most emblazoned with werewolf myths. German ulfhednars and quantity of Slavic superstitions show that belief in werewolves was widespread among the other European nations. Even in Middle Ages werewolves did not fall into oblivion, and there dealt with them not only religious literature, but also belles lettres - of which poem Bisclaveret of Maria de France is probably the most famous. Actual expansion and intensification of belief in werewolves occurred in the early modern age, owing to that many paid life. Werewolfness was particularly in France a widespread crime. Work of religious and other authors on whether and how the metamorphosis of humans in the animal is possible, we can see up to the late modern times. A different view, however, remained doctors, who since antiquity claimed that lykantropia is a kind of melancholy, and therefore a mental illness. Of the many superstitions and myths, the theme was taken over by literature and later by film in 19th and especially in 20th century. Flood of horrors and fantasy, which we can meet...
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The new nomenclatures motivated by the proper names of the native politicians
Děngeová, Zuzana ; Tichá, Zdeňka (referee) ; Janovec, Ladislav (advisor)
The title of my bachelor's work is Ihe new nomenclatures motivated by the proper names o f the native politicians. The main goal of this work is to give a notice on the creation of some new lexical units, which are motivated by the proper names of the native personalities active in politics. The main theme of my work is the role of the proper names in the creation of the new words and a comparison of these neologisms with the fromproper nomenclatures, which are written in published explanatory dictionaries so far. On the basis of those comparisons I am seeking to prove that from-proper names creation of the new words is in Czech language productive and common word-building process. The method of my research is a specific excerption of the daily press, where I am looking for the infiltrations of the neologisms, which are word-buildingly motivated by the proper names of the native politicians, to the present language. I am analyzing these neologisms from the word-building point of view, from the semantic point of view and I am focusing also on the using productivity of the given word-building types. 1 compare my research with the proper literature and I summarize that the neo-creation from proper names is significant and high productive language phenomenon, which is enriching present language word-stock with...
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Beyond words: visual aspects in the work of Virginia Woolf
Šilpochová, Michaela ; Beran, Zdeněk (referee) ; Hilský, Martin (advisor)
Throughout her career Woolf was captivated by questions about the relationship between literature and painting, word and image. Her intense interest in the field of the visual arts was reflected in her development of a new literary method. Woolf's use of the visual arts in her writing largely transcends a mere decorative function. Her employment in her texts of visuality represents a significant stylistic innovation by means of which she rejects the conventional way of depicting reality and the descriptive realism of the nineteenth- century writers. In attempt to develop a modern way of writing, which would render reality more in accord with the modern sensibility, she employed in her texts principles underlying the contemporary theory and practice in the visual arts relying particularly on the aesthetics of Impressionism and Post-Impressionism. The principles of these two styles exist side by side and complement each other even in Woolf's later works which have been considered as predominantly post-impressionist. The objectives of Post- Impressionist art became known to Woolf through the theories of Roger Fry which turned out to be a major formative influence in the shift towards her new aesthetics.
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Aplication of body building training during condition preparation of football players
Čepek, Antonín ; Buzek, Mario (advisor) ; Mahrová, Andrea (referee)
Title: Reconditioning of football player Objective: The aim of this work is empirie documentacion of re-condicion training process of formel member of national team (silver medal in England, 1996), two-multiple winnner of 1st Czeh league, whitch excapt otrher played 8 years in 1st German league. This process was aplicated in Apríl 2008 in the age of the player- 33 . The reason of fallout from major full-valued training process with team was arthroscopic operation of meniscus. Methods: The own presentation of recondicion training process is a sort of casuistic. During the process was controled centimetric circuit of musculature of thigh. Harte rate was monitored during most of the training units with using of hart-rate monitors POLAR RS400. General it''s contentual analyse- definition of means that are leading to improving of helth situation of player, Ws happening to confrontacion of centimetric circuit of musculature of thigh and the others body parameters. Results: The results describe renovation of centimetric circuit of thigh in the dependence on special kind of stress during of higher described case and the confrontacion of in- going and out-going parameters. Keywords: football, injury, meniscus, recondition training process 3
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Comparison of Online Marketing Communications in the Czech Republic and Austria
Skalová, Kateřina ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The topic of this diploma thesis is comparison of online marketing communication in the Czech Republic and in Austria. The aim of this thesis to compare online marketing communication in the Czech Republic and Austria, describe its characteristics, identify main differences and analyze essential reasons for the differences. After the introduction part, in the second chapter, the theoretical grounds of marketing communication, internet, its characteristics and history, as well as online marketing communications are described. In the third chapter, both markets are described in detail, in terms of internet users, situation on the marketing communications markets and in terms of media consumption. In the fourth chapter, main common features and differences are analyzed. In the last chapter, the most significant reasons for the differences are analyzed, first in terms of macroeconomic influences, second in terms of the industry itself and third in terms of individual preferences. The main sources for the diploma thesis were theoretical books concerned with marketing communication, online marketing communication and internet, written in Czech, English and German. Furthermore, statistical data of national statistical offices, articles from magazines and online sources, printed and online studies of selected associations or companies as well as interviews with experts are used.
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Business protocol and professional etiquette in Germany
Klimentová, Jana ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
My thesis describes business protocol and professional etiquette in Germany. In first chapter there are definitions of the words etiquette, social behaviour, business protocol and professional etiquette. You can find there the explanations of the relationship among these words too. In second chapter I describe intercultural differences betweek Czechs and Germans and how these diversity influences their behaviour in business and in other areas. Both of the nations are compared with the method of cultural dimensions made by G.Hofstede and with the method of cultural standards. In next part you can find specific information about business protocol in Germany. I describe the rules we should keep by getting to know each other, by communication, rules we should keep by dressing into a work, behaviour rules connected with business meetings, social evenings and etiquette of gifts. Last chapter characterizes professional etiquette in Germany. It explains behaviour rules at the workplace, by official trips. It describes work etiquette and netiquette.
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The Jawa phenomenon, propgation, general use, and competition successes of the motorcycle.
KOHÁKOVÁ, Michaela
The Topic JAWA company has already been processed several times, but only with respect to technology, sports and František Janeček. I chose to describe the development of the company and its method of propagation in connection with the people in the background, those who contributed their considerable work in the formation of the JAWA phenomenon. The words in the work came from propagandists, journalists, distributors and Jawa company riders, who by their great performance made the name JAWA famous. For thesisI usedarchival sources, contemporary photographs andprints. A meeting withracer Lubomír Houška,and Mrs.JanaDvořáková fromthe department of promotion, was to a great benefit to me, as it enriched my work with important memories. Thank to helpful employees of the National Museum of Technology I managed to include yet unpublished articles and photographs. I hope thatthis workwill contributetouncovermore informationsabout Ing.FrantišekJaneček?s work,and showthat evensmall peoplecan be proud ofgreatworks.
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Supervision in the Helping Professions
AUBRECHTOVÁ, Kateřina
In Czech literature, supervision is usually referred to as inspection or overview. Certain authors claim that supervision would not be supervision without either of them. Supervision provides an overview, which is important in solving occupational issues and monitoring the workers' quality and professionalism. The theoretical section explains the basic terms that are related to the title of the essay. It explains the word supervision, auxiliary professions, supervision and its forms, objectives, methods and a supervision contract. The text also specifies who can submit supervision, which criteria the supervisor must fulfil and the relation between the supervisor and the supervised. The essay determines supervising methods (and techniques) used in selected institutions and reveals whether and how the supervisor allows for typology of the clients with whom the institution works. It also ascertains how the supervised persons perceive the supervisors. I specified three research issues: 1. What does supervision give to the supervised? 2. Do the supervisors apply different supervising methods according to the client's typology? 3. Does the supervisor heed typology of clients that are a target group of the given institution? In the practical section of the essay, I applied a form of qualitative research with regard to the specified objectives. For collection of data, I used a research method based on queries and an associated research method of semi-structured interviews. I appended the queries with an observation method. Eighteen persons participated in the interviews. Fifteen of the supervised persons came from three different institutions (a Charity Home for Mothers with Children, a Nursing Home in Havlíčkův Brod and an Institute of Social Care in Zboží) and three persons were supervisors, one from each institution. The essay may help to improve knowledge of persons with auxiliary professions on the supervision and facilitate supervision in various institutions with regard to the clients' typologies.
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Lexicological view of the language of sport commentaries/Lexikologický pohled na jazyk sportovních komentátorů
MESZ, Marek
The diploma thesis deals with the speech of sport commentaries and expressions used by sport commentators during sport broadcast. The thesis focuses on the lexicological level of their speech. The theoretical part at first presents a short summary of language of sport journalism and then the major part of the theoretical part is dedicated to meaning. Several different approaches to meaning are presented in this part as well as definition of meaning itself. Theoretical part also defines semantic change and it focuses on polysemy and homonymy and their distinction. The practical part is dedicated to the occurrence of polysemous and homonymous words among arbitrary chosen sport terms. The diploma thesis should contribute to the further study of the language of sport commentaries. The thesis should also be useful for the scientific and public society and it should serve as a link between those two areas.
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"Don t be Afraid!" - in the Work of John Paul II.
VALASOVÁ, Eva
My work deals with John Paul´s II.message of today´s world. He appealed to the words of our Messiah Jesus Christ Don´t be afraid.`` It brings the message and the Holy Fater wrote about it up to present days. These messages are still the actual appeal for our faith. During the centuries the question of human fear, anxiety and pain is still current. It refers to a source of human fear, which it comes from, how the Holy Father comprehended. It also refers to a question of human fear from the historical, biblical and psychological aspect. My work is identified with hope which the Holy Fater wrote about. This hope means to accept enjoyable message of the Gospel and to live completely loyally with Jesus Christ. The objektive of my work is to realize, what was John Paul´s appeal: Remember that you are loved by God.`` You are loved and redeemed by Jesus Chris´t s blood to a true freedom. Sincle only the true love overcomes the fear.
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