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The importance of mutual cooperation of the bodies of state administration and local government and social partners for tourism development
Machačová, Romana ; Petrů, Zdenka (advisor) ; Houška, Petr (referee)
Diplomová práce se zabývá partnerstvím veřejného a soukromého sektoru - PPP, z angl. Public Private Partnership. Práce je zaměřena na oblast cestovního ruchu, ve které je vzájemná spolupráce velmi důležitá, neboť v cestovním ruchu dochází ke každodennímu střetu veřejného a soukromého sektoru. Práce ukazuje význam této spolupráce na pilotních projektech České republiky, splňujících definici PPP, a na projektech založených na principu partnerství, které jsou v cestovním ruchu daleko častější. PPP pomáhá rozvíjet infrastrukturu, která je tolik potřebná pro rozvoj cestovního ruchu, a je příležitostí pro regiony a kraje, jak realizovat projekty, které by nemohly provést tradiční cestou.
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The Founders of Post-Keynesianism and the Concept of Reswitching
Kraffer, Robin ; Potužák, Pavel (advisor) ; Chytilová, Helena (referee)
The thesis deals with the evolution of thoughts of Joan Robinson's, Nicholas Kaldor's, Piero Sraffa's and Luigi Pasinetti's with regards to the issue of reswitching. Discussing Robinson, Kaldor, and Sraffa, it addresses the importance of the discussion on imperfect competition and Keynes's theory for developing their opinions within the capital theory. This issue was challenged in the 50s by Robinson who asked how capital can be measured. She discovered an option of reswitching to a more capital-using technique during a wage increase, but she did not focus on it very much. The thesis also seeks the importance of Sraffa's solution to the invariant standard of value for developing the debate on reswitching the technologies in the 60s, which was joined by both Pasinetti and Robinson. However, Robinson refused again in the 70s to deem the reswitching important within the critique of the neoclassical theory, and thus joined Kaldor who had voiced similar thoughts. At the end of the thesis, the question of Robinson underestimating the importance of reswitching, as pronounced by Pasinetti, is answered - she underestimated it in the 50s, whereas it is impossible to give a clear answer when it comes to the 70s, despite the differences found among Post-Keynesians and Neo-Ricardians.
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Products with Protected Designations of the European Union and Their Position in Regional Tourism
Licková, Kamila ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.
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Gastronomy as a phenomenon of tourism in Vietnam
Doan, Duc Trung ; Abrhám, Josef (advisor) ; Jenčková, Jiřina (referee)
In the first chapter of the thesis the author introduces the trends in toursim and how gastronomy influences the sector itself. The second chapter focuses on how important is tourism for Vietnam, SWOT analysis of toursim development in Vietnam and also Vietnamese gastronomy. The third chapter is dedicated to promotion of Vietnamese gastronomy in Czech Republic.
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Film induced tourism
Čepková, Petra ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The master thesis deals with new phenomenon in tourism film induced tourism. The main objective of the master thesis is to characterize film induced tourism which could be used as a tool to increase the attendance of the destination where the film was shot. Next main objective of the thesis is evaluation of film induced tourism in Europe, more precisely in Great Britain and Northern Ireland where the film induced tourism is at relatively advanced level. The master thesis is divided into the eight main chapters. The first part briefly defines term tourism, its importance and tips related to the place of realization. In the second chapter there is described management of destination, following with marketing direction in the fourth chapter. In the fifth part, there is definition of film-induced tourism, related history, supply, the opportunities of marketing promotion and typology of the film induced tourist. Next parts of thesis show significance and efficiency of film induced tourism, film induced tourism in Czech Republic and in the Europe where the main attention was focused on Great Britain and Northern Ireland. The last chapter refers to own research where the potential of film induced tourism was investigated by using quantitative and qualitative methods from respondents which were based in Czech Republic.
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The current state and prospects for sustainable development of tourism in Slovakia.
Libantová, Silvia ; Indrová, Jarmila (advisor) ; Chaloupka, Radek (referee)
Tourism contributes to the prosperity of destinations by bringing financial resources, new jobs, a higher level of services and infrastructure development. However, if tourism does not develop sustainably, it is accompanied by negative factors, as well. Especially, negative impacts on the environment, such as: water and soil contamination, increased noise and overcrowded destination during the high season. As a response to the worsening state of the environment and possible irreversible changes caused by irresponsible human behavior, the idea of sustainable development is becoming more important. The theoretical part describes tourism in the Slovak Republic and highlights plans for sustainable tourism development. In the practical part, the results of the questionnaire, related to the awareness of sustainable tourism in the Slovak Republic, are evaluated. The main objective of this thesis is to evaluate the current situation in the field of sustainable tourism and to make suggestions for its future development.
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The Importance of the Fundraiser in a Non-profit Organization
STARÁ, Radka
The main theme of the bachelor work is the importance of the fundraiser in a non-profit organization. It defines the term fundraising, its principles, forms and methods, the work of a fundraiser in a non-profit organization.The work characterizes nonprofit organizations, their legal status and field of activity. There are also information about activities, which improve economy and financial situation of these organizations. In the practical part of my work I have analyzed the way of financing a non-profit organization Junak- Czech scout, Centre Pod Kleti Holubov z.s. I am comparing in this part the way of fundraiser work on the local and state platform. The facts here available are drawn from the public web pages of this organization and also from the account keeping documents of its local center. At the conclusion of my work I am assessing the effectiveness of fund raising plan and its strategy and also describing the way of negotiation with donors. I am noticing the need of a fund raising team creation and also rules of fundraising including necessary cooperation between the center of organization and its local branches.
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Coping strategies in children´s fear and pain in relation to nursing care
PROCHÁZKOVÁ, Zuzana
For the nurse, taking care of hospitalized children is important not only pediatric nursing knowledge, personal and social preconditions, but also the theoretical and practical competency of methods and techniques, which are used for identification and effective influencing of pain and fear. The aim of this thesis was to identify the main sources of fear of the hospitalized preschool and young school age children and to find out the effective methods and principles of the cooperation with children, alternatively with their accompanying parents in order to moderate the fear of the small patient. Then the thesis tried to chart the nursing diagnostic and evaluation procedure of the pain and get the most used nursing methods of non-pharmacological pain relief. To obtain the necessary data, the qualitative research was used with a semi-structured interview as a research instrument. The first research group consisted of 12 nurses, the second group consisted of 12 children ´s patients of preschool and young school age. The majority of the asked nurses thinks, that children´s patients are afraid especially of non-familiar environment, then of the awaited pain and of the solitude without parents. However, the most patients said, that they were afraid especially of pain, then of non-familiar environment, restriction of their needs, hostile attitude of the medical staff and of the other neighbouring patients. They were also frightened of the death and of the darkness. Most reported nurses mean, that the most effective solution of the children ´s fear is the friendly attitude of the medics. They also mentioned the fact of taking the focus off the fear and the presence of the parents is also beneficial. The nurses ´ answers were in conformity with patients opinion in two fields - friendly attitude of the medics and taking the focus off the fear. Then the children mentioned abiding of their specifics in connection to falling asleep and the demand of beying treated by the same sister or by few same sisters. All respondents also talked about the benefit of parents presence. Regarding the principles of the cooperation, nurses answered the importance of united medical procedures, especially the proper way of information transfer. Then the respondents nurses mentioned the psychical and emotional support for children and their accompaniments, the atmosphere of confidence and the value of well done education. Also the need of calm, silence and privacy was stated. Unlike nurses, children and their parents regarding to principles of the cooperation prefer the psychical and emotional support, then the importance of enough information was mentioned. The fourth research question bears on the methods used for children pain monitoring. The nurses said, that the intentional interview with the patients or with the parents was used as a main technique, that was stated by patients as well. Research question number five said: What are the most used nursing methods of non-pharmacological pain relief at children? Most responded nurses mentioned the distraction of children attention from the painful incentive, then the importance of physical methods, relief position and purposeful preparation for the unpleasant intervention. Nurses also named the helpful contribution of the parents, relaxing exercises and the method of imagination. Regarding the pain treatment, it was noted, that all patients prefered the analgesic therapy. Then they quoted the distraction of their attention from the painful incentive, the friendly attitude of the medics, using the ice compress and the relief position. In the pain acute phase, children required mostly calm, comfort and privacy. All children also considered the presence of parents as very helpful. The theoretical and empirical part of the thesis are suitable for being studied by nurses taking care of children and it can be helpful for nursing quality improvement at children ´s wards in hospitals.
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Development of tourism sector in Ukraine
Berdysh, Anna ; Procházka, Petr (advisor) ; Václav, Václav (referee)
Currently, the tourism industry is one of the most dynamically developing forms of international trade in services. The development of international tourism leads to the development of economic infrastructure. Thus, international tourism is seen as one of the most promising industries.
The specifics of the tourism as a sector of the economy lies in the fact that it combines in itself a number of sectors, such as transport, communications, hotels, banks, entertainment, etc. In some countries, tourism is one of the most important articles of foreign trade and the intraeconomic activities.
The current study aimed at investigating the current situation of domestic tourism industry in Ukraine. Strategic analysis which is presented in this thesis consists of the examination of the importance of tourism sector, determination of structural problems and challenges which industry currently face. Moreover, present study explores the future strategies for further domestic tourism development
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