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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
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Analysis of social services for seniors in the Czech Republic during the years 2007 - 2015
Fialová, Tereza ; Prudká, Šárka (advisor) ; Kotýnková, Magdalena (referee)
This thesis focuses on the theme of social services for the elderly and its development since 2007 to 2015. The goal is to describe the development of social services in the Czech Republic, in the regions of the Czech Republic and comparison between them. The Bachelor thesis also has the goal of informing about the current situation and future predictions. The theoretical part deals with the definition of social inclusion services within social policy. An integral part is the description of the basic forms of social services, social service providers and legislative and financial framework for social services in the Czech Republic. The method used in this part is the literature research focused on characteristics of social policies, particularly on social services. The empirical part follows information from theoretical part. The research is focused on the Czech Republic as a whole and then goes into exploring the specifics of individual regions and their comparison. Here, the methods used are: analysis of the existing system of social services and regional comparison. The data sources are mainly from Czech Statistical Office and Ministry of Labour and Social Affairs. The result of my investigation is the confirmation of the need for social services in the lives of seniors. The goal of this thesis is to highlight the current systemic shortcomings of providing and funding of social services, mainly because of increased number of seniors in Czech Republic.
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Contamination of soil and sediment by hazardous metals
Pidima, Tomáš ; Komendová, Renata (referee) ; Doležalová Weissmannová, Helena (advisor)
This bachelor thesis deals with soil and sediments from the environmental perspective. For selected heavy metals – cadmium, lead and mercury are given information about their occurrence, characteristics and potential sources of environmental contamination. It is also mentioned legislation dealing with the topic. The limit concentrations in soil and sediments, determination methodology and principles of the most commonly used instrumental analytical methods for these elements are described.
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Measurement of nucleation rate in corrossive mixtures
Krejčí, A. Petr
For a complete description of two-phase flow a basic informationabout liquid phase formation is needed. The information is fulfilled in terms ofnucleation rate and its dependency on quantities characteristic for gas-phaseflow. One of devices used for measuring of nucleation rate in multi-componentsystems of vapors and gases is a shock tube. Unique modification of this devicedesigned for measuring in chemically aggressive mixtures is described.
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The rendition service for the seniors in the region of Říčany city
Koubová, Jana ; Průša, Ladislav (advisor) ; Šloufová, Romana (referee)
My diploma focuses on the issue of care for senior citizens.I deal with the providing of the social services for senior citizens in Ricany region;the goal of my work is to map the region in question from that perspective.Further below I concentrate on the Social Service Legislation used by all providers of social services , on the quality of provided social services , on the terms of community planning , on the selfgoverning regions of Czech Republic etc.I also focus on the problem of the state and private organisations.My empirical section is based on the questionnare completed by the leading staff of social service providers and on the accessible data of Czech Department of Statistics as well as on the information obtained from the relevant institutions located within the Ricany region. The research presented below is dealing with the mapping of the social service facilities, with the level of their utilization as well as with the public demand for these facilities and for their services.
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The influence of internet on informative society in the educational process
Steiner, Štefan ; Pavlíček, Antonín (advisor) ; Munk, Michal (referee)
The aim of the dissertation is to outline the influences of internet, which are far-reaching and heterogeneous. Internet markedly contribute to the rise of new society, new forms of economies. That is why the dissertation analyse the informative society and the economy of the informations, connected with her. There are exactly informations, wich are framing internet, internet culture, customs, communities. And there is no exception for school and school background, tipical place for the educational process. The aim of dessertation is to outline the education feature of internet, new methods and tools, which internet bring into the educational process. Flash point of the dissertation is the research among the students, where we reveal the rate of the internet influence on the study.
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Double Tax Treaties
Procházková, Andrea ; Černohlávková, Eva (advisor) ; Marková, Michaela (referee)
The thesis deals with issue of international double taxation with respect to taxes on income and capital. The aim of the thesis is to provide a comprehensive overview of the issue of concluding international double tax treaties and to verify, whether the differences in their provisions can be significant enough to affect activities of internationally active entities. The body of the thesis is divided into three chapters. The first chapter explains what double taxation is, how it occurs and the possible ways of its elimination. It also deals with related tax evasion. The second chapter is devoted to bilateral and multilateral tax treates. The emphasis is on OECD and UN model conventions and related issues of exchange of information, non-discrimination and dispute resolution. The third chapter focuses on the approach of the Czech republic to enter into tax treaties. Its main part is devoted to a comparison of tax treaties which the Czech republic has concluded with the United States of America, Slovakia and Germany.
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Analysis of the activities of South Korean companies from music industry in the European markets
Vohradská, Zuzana ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.
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