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Analysis of the consumption function in the Czech republic
Arlt, Josef ; Čutková, Jindra ; Radkovský, Štěpán
This study explains the basic aspects of permanent income hypothesis and the life cycle. It also contains two basic concepts of econometric modeling consumption function. Describes the main trends in consumer demand during the period.
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Attitude of non-governmental non profit making sector towards issue in the czech republic
Klepková, Kristina ; Muhič Dizdarevič, Selma (advisor) ; Moree, Dana (referee)
The aim of my MA thesis is a general survey of the area of employment migration of the non-profit sector in the Czech Republic. My thesis uses especially qualitative methods of data colleting in order to answer the key research questions. What are the present problems of non-profit organizations? How do these institutions evaluate the cooperation with the state sector, the private sector, and other non-profit organizations? What approaches do the emplyees of nonprofit organizations have towards migration policy and illegal migration? In which ways does the European Union influence the execution of nonprofit organizations?On the basis of analysis, and documentary background research I also try to answer the following questions: What is the capacity of the nonprofit sector in the area of emplyment migration? Does the regional devision of nonprofit organizations cover the current needs? Chat financial resourses are used by nonprofit organizations to support their activities? What types of projects focused on emplyment migration already exist, and (from the employee' perspective) which ones were the most welcomed?

Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.

Pedagogical effects on the ice hockey players between 13 and 15 year living away from home
HORÁKOVÁ, Kateřina
The work deals with quality of care for teenage hockey players in their free time. Theoretical part presents some basic rules and knowledge about hockey sport. It also offers several skills which contribute to better teachers autority. It also addresses fundamental issues of developmental tasks in adolescence age. It also highlights some differences between education in Czech republic and Norway. Practical part deals with newest trends in ice hockey. The largest part is devoted to the ice hockey academies, smaller to women´s hockey and issue of ice hockey ethic. These facts are also compared with author´s practical experience and based on some ideas that have arisen from interview.

The effects of the process of digitalization on Czech TV
Vácha, Pavel ; Mathé, Ivo (advisor) ; Myslík, Václav (referee)
This work describes the effects of the process of digitalization of the terrestrial television signal broadcasting on the Ceská televize (Czech Television) station as a public service broadcaster. The introduction provides a basic explanation of the term digitalization and the history of digitalization of television production as the first stage of digitalization of the terrestrial television signal broadcasting. The first chapter presents a brief history of television and the television market in Czechoslovakia and the Czech Republic which also indicates the situation in the market before the process of digitalization of the television signal broadcasting began. The next section presents an overview of the legal framework of the process and the technological solution. In chapters dedicated to two new programme groups whose origination is made possible by a change in the broadcasting of the signal, their creation is described in the context and the first years of broadcasting are evaluated. The thesis also deals with the issues related to the emergence of new private television stations and their influence on the Czech Television. In conclusion, the audience is analyzed as one of the indicators of success and trends established by the process of digitization in the market and the future development in the television market from the viewpoint of the Czech Television station is addressed.

Analysis of social services for seniors in the Czech Republic during the years 2007 - 2015
Fialová, Tereza ; Prudká, Šárka (advisor) ; Kotýnková, Magdalena (referee)
This thesis focuses on the theme of social services for the elderly and its development since 2007 to 2015. The goal is to describe the development of social services in the Czech Republic, in the regions of the Czech Republic and comparison between them. The Bachelor thesis also has the goal of informing about the current situation and future predictions. The theoretical part deals with the definition of social inclusion services within social policy. An integral part is the description of the basic forms of social services, social service providers and legislative and financial framework for social services in the Czech Republic. The method used in this part is the literature research focused on characteristics of social policies, particularly on social services. The empirical part follows information from theoretical part. The research is focused on the Czech Republic as a whole and then goes into exploring the specifics of individual regions and their comparison. Here, the methods used are: analysis of the existing system of social services and regional comparison. The data sources are mainly from Czech Statistical Office and Ministry of Labour and Social Affairs. The result of my investigation is the confirmation of the need for social services in the lives of seniors. The goal of this thesis is to highlight the current systemic shortcomings of providing and funding of social services, mainly because of increased number of seniors in Czech Republic.

Analysis of the EU regulations in the field of Information and Telecommunication technologies and their effect on the single market
Hart, Ludvík ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis describes the EU regulations in the field of information and communication technologies (ICT), particularly the Digital agenda for Europe strategy. These regulations are then tested for their influence on the European single market. The major question answered here is whether the EU regulations in field of ICT have a positive impact on the EUs single market. Answer to this question helps us evaluate the ongoing Digital agenda strategy. The impact of the regulations is analysed by induction of the following indicators, international trade, ratio of population buying online, DESI index and NRI index. With this method it is possible to tackle the wide range of fields the Digital agenda covers. I conclude this work with the statement, that European ICT regulations do have a positive impact on the single market, although are problematic due to the slow legislative process and low efficiency in addressing the regulated issue.

The issue of hazardous materials sampling for the forensic purposes with application of risk engineering methods
Adamec, Vladimír ; Schüllerová, Barbora ; Fidrichová, Ivana ; Lunerová, Kamila ; Králík, Lukáš
The Risk Engineering and its methods are applied to many scientific disciplines. The gained knowledge and values are used in practice where they help experts for better orientation in the issue and accelerating the related processes. This article aims to introduce possibility of risk engineering methods and knowledge in forensic sciences with application on the specific example, when the methodology of hazardous materials sampling for the forensic purposes was created. The methodology was based on the fact that the Czech Republic has not yet issued regulation like this and the process of hazardous materials sampling was not unified with confirmity of forensic requirement.

The Effects of the New Deal on the social status of Afro-Americans in selected sectors of the US economy
Schwammenhöfer, Tomáš ; Tajovský, Ladislav (advisor) ; Johnson, Zdenka (referee)
This bachelor thesis deals with the effects of the New Deal legislation on Afro-Americans in the 1930s. Specifically, the thesis analytically focuses on the influence of various politician of this program on their social environment within the US economy. For the ease of understanding of whole issue is needed to know the situation of Afro-Americans in the previous decade as well as in the Great Depression. That is the content of the first two chapters. Subsequently there is the outline of the situation leading to the election of F. D. Roosevelt, US President. The last and as well the most important chapter of the whole thesis is devoted to analysis of individual programs and their impact on Afro-Americans. It concludes that the New Deal had both positive and negative influence on this minority, depending on the economic sector and the relevant administration. New Deal generally meant a huge progress in their economic and political affairs.

Risk group of persons with disabilities on the labour market in Prague from 2005 to 2015
Hošková, Laura ; Maule, Petr (advisor) ; Lukášová, Tereza (referee)
The theoretical part of the Bachelor Thesis comprehensively illustrates the status and representation of persons with disabilities (PWD) on the current labour market in the Czech Republic. In a general manner, the Thesis looks at the employment policy as well; especially its legislative basis in the legal framework of the Czech Republic and selected EU countries. Furthermore, the legal obligations of employers of PWD and the possibilities of fulfilling the mandatory share of PWD employment are stated. Findings of two qualitative employment studies are presented showing that PWD enter the labour market equipped with specialized competencies, which they are willing to complete by retraining programmes in case of need. The employers perceive the employment of PWD mainly as a financial profit, granted to them by the state; and the legislative conditions are a sufficient incentive for them. The questionnaire survey pointed out that the weakness in the employment of PWD is the lack of part-time jobs, which are highly demanded among them. Therefore the Thesis presents a solution, which could be the creation of shared work positions.