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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
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Economic policy of National front government
Bočák, Jakub ; Szobi, Pavel (advisor) ; Chalupecký, Petr (referee)
The bachelor thesis is focused on economic policy of Czechoslovakia after 1946 up to the rejection of participation in the Marshall plan. Its hypothesis is that development of economic policy was inevitably headed for the transition to a centrally planned economy. At first it focuses on formation of National Front of Czechs and Slovaks which meant a considerable restriction of democracy. After parliamentary elections in 1946 thesis focuses on description of two-year economic plan which was an important instrument of economic policy of the National Front. The last part of thesis describes the circumstances of refusing to participate in the Marshall Plan. The main conclusion of the thesis is that due to political situation was possible other development but transition to centrally planned economy.
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Specific features of nursing care provided to members of the Church of Scientology.
MATOUŠKOVÁ, Eva
The Church of Scientology was officially registered in Los Angeles in 1954. It is present in more than 150 countries of the world, and is professed by over 8 million people. The founder of the movement is the American author of science fiction and fiction, Laffayete Ron Hubbard, who conducted research in the sphere of the human spirit, summarised in his books "Dianetics". Later on, he focused his research on spiritual beings and their abilities. This gave rise to an applicable religious philosophy - Scientology. It has not been possible to register the Church of Scientology officially in the Czech Republic so far, and therefore it acts as the civil association of "Dianetické centrum" (the Dianetic Centre). The number of its members and sympathisers in this country is not very high, reaching approximately 800 persons. Still, it is important for us to know the differences of this minority, to be able to provide its members with nursing care corresponding to their specific needs. This subject is dealt with by the multi-cultural nursing care studying cultures and religions from the point of view of nursing practice. In connection with globalisation, this subject becomes even more topical. The national, cultural and ethnic structure of the population undergoes gradual changes and the number of foreigners legally residing in the territory of the Czech Republic keeps growing. For this reason, it is important even for nurses to be prepared and have at least the minimum knowledge of multi-cultural / trans-cultural nursing care that will enable them to provide adequate nursing care respecting the specifics in question. The objective of my thesis is to get to know the specific features of nursing care provided to members of the Church of Scientology and to establish the specific features of their life style. To meet the objectives, I set five research questions. Research question 1: Do members of the Church of Scientology have specific needs when they are being provided nursing care? Research question 2: What is the attitude of members of the Church of Scientology to the health care provided in the Czech Republic? Research question 3: Do members of the Church of Scientology have specific spiritual needs? Research question 4: What attitude do members of the Church of Scientology have towards their health? Research question 5: Do members of the Church of Scientology have a specific life style? To collect data for fulfilling my research objectives and obtaining answers to the research questions, I applied the method of qualitative research. To conduct the qualitative research I used the technique of a semi-structured interview with the members of the Church of Scientology attending the Dianetic Centre in Prague. The interview contained altogether 46 questions divided into four areas, and the participants were four men and four women of different ages and different lengths of being members of the Church. The qualitative examination established the main and most distinct specific feature in providing nursing care to members of the Church of Scientology, which is maintaining silence at the time when human mind is weakened. Further, the research showed that scientologists respect physicians and do not exclude them in cases of accidents or danger of life. They normally undergo preventive examinations and do not object to being vaccinated provided that they are supplied with sufficient information. The only exception is psychiatry. Being provided with assists constitutes the only spiritual need, and the Church of Scientology has no specifics in terms of diet. This thesis may be used as a study material for general nurses and students of nursing studies, to expand knowledge in the field of multi-cultural / trans-cultural nursing care, which will facilitate providing culture-specific nursing care to members of this religious minority.
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The prohibition of gambling in Czech cities and their economic efficiency since 2010
Lišková, Magdaléna ; Skopeček, Jan (advisor) ; Zeman, Martin (referee)
The bachelor thesis is about an evaluation of economic efficiency of prohibition of gambling in selected Czech cities since 2010. The theoretical part contains a definition of basic terms, a chapter about social costs and it also deals with a prohibition and the shadow economy. The practical part contains chapters about current legislation, about gambling market in the Czech Republic, next chapter is about methodology and at the end of this part there is the evaluation of economic efficiency. This chapter deals with an explanation why we can call the prohibition inefficient. It is also a resume of the thesis which is back up an argument of progress of total social costs and total revenues. The bachelor thesis, in spite of other Czech papers, works with presumption that the social costs are produced by pathological gamblers and it deals just with the original social costs. That is the reason why the thesis provides an original quantification of the social costs and new view on problems which are connected with regulation of gambling.
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Woman education after surgery for malignant of female geniatale
ELLINGEROVÁ, Zdeňka
The theme of my bachelor´s thesis is Education of women after surgery for malignant disease of the genitals. In the thesis I write about care and selfcare of women after gynecological surgery. I find out in whitch part of selfcare are women educated. The thesis is divided into chapters to clarify all technical terms. The first chapter is about anatomy of female genitals and examinig methods in gynecology. In the next chapter I write about classification of malignant disease of female genitals, I describe their specifics, manifestations, examinig methods and possible treatment. Some of gynecological malignant disease are operable, so I describe surgical approaches too. Further are described oncology centers, thein equipment and how many are there in the Czech republic. The next chapter is about a role of midwife in care of women after surgery for malignant disease of the genitals, and of course a psychological approach with oncology patients, becouse oncology disease is a very dificult life situation. And it is midwife´s mission to help these women. All of midwifes should know this psychological approach. The last chapter is about nursing, nursing process in care of oncological patients and about education. I describe an education about care of surgical wound and protect of infection, diet and emptying, pain and its relief, movement and sexual life after a surgery. The objectiv of my thesis was to find out chat women knouw about selfcare, if they understand the informations. I used qualitative method structured interview, in the research part of thesis. The interview I did with 8 patients of gynekology department in a Hospital České Budějovice a.s. the structured interview have 13 questions. The patients are different ages, have different level of education and different surgery approaches. I set 3 research questions: Want the women to know more information about their health condition? Are the informations of midwifes undestandable or very professional? Observe the women recommendations of midwifes? Eight interviews show that the rate of the submitted informations is sufficient, women know how to take care of yourself. And they know, if they need anything can ask a midwife. On the second did not answer all women equally. Two of the women said, they did not understand all of the midwifes said. They wanted less technical terms. Six of the women understood all. The third question answered all women equally. They observed the recommendations of midwifes. The research shows women are satisfied with nursing care after surgery. The level of informations is enough to care of yourself. They are satisfied with midwifes´care on the gynaecological department. All af women are educated about specifics of their type of surgery, care of surgery wound, hygiene, protect of infection, diet, emptying, sexual life after release from hospital. I think this tehsis can be used as an educational material for midwifes or students of midwife.
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Economy of Chile in 1960s and 1970s with Accent on Market Reforms after 1973
Strejčková, Klára ; Pekárek, Štěpán (advisor) ; Ševčík, Miroslav (referee)
This bachelor thesis puts the stress on the analysis of economic reforms approved in Chile in the 60's and 70's years of the 20th century. The focus of this work is profoundly dedicated to the analysis of two important macroeconomic indicators: developments of inflation and trade exports, bearing in mind the context of the coup in 1973 which is seen as a direct consequence of the communist rule of the Salvador Allende's Cabinet (1970-1973). The Allende's Cabinet strove to transform the Chilean economic society into a socialist one. The bachelor thesis has validated a hypothesis stating that the pro-market reforms approved after 1973 led to diversification of the Chilean export as well as a gradual and progressive stabilization of the country's inflation that had reached as 350 % during the socialist Allende's government. This work brings a comparison of two very different economic doctrines that formed Chile in the 70's of the last century. There is being compared a socialist government approach, having focused on nationalizing of the private sector, to the liberal government's approach aimed at decreasing the public sector, privatization as well as tearing down international trade barriers.
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The Incidence of Suicide Among Alcoholics
LHOTSKÁ, Veronika
For my master thesis, I have chosen the topic of alcoholics' suicide occurrence. There were 1647 people who have committed a suicide in the Czech Republic during the year 2012. Out of the 1647 people, there were 1370 men, and 277 women (ČSÚ, 2013). The deaths of alcoholics are not recorded by the National Evidence Center. The thesis is divided into theoretical and practical parts. The information for the theoretical part was gathered from academic sources. The two examined parts are the suicide commitment in the Czech Republic, and the alcohol consumption. The practical part is simply a primary research that I have done in PL Červený Dvůr. The research had two parts; quantitative and qualitative. The qualitative part was done through interviews with chosen respondents. The quantitative part was done through surveys distributed in PL Červený Dvůr. I have chosen to do the quantitative part first, so that I could choose the right candidates for the quantitative part based on their responses. The interviews helped me to complete the information I was looking for. I have set various goals that I wanted to reach through the research. The main goal was to chart the suicide behavior of alcoholics who are patients of PL Červený Dvůr. In order to reach such goal, I have set partial goals. The first partial goal was to contras the reason that lead the patients of PL Červený Dvůr to try to commit a suicide. According to the results I received, the most common reason for committing a suicide is either unfulfilled love, or the breaking-up with partner. Another goal was to discover the way the patients tried to kill themselves. As the majority responded so, the most common way is to cut the veins while drunk. The third goal was to compare and contrast the different reasons why as well as the ways how to commit a suicide. I have focused on two groups of patients of PL Červený Dvůr; the alcoholics and the toxicants. The alcoholics had proven that the reason why the tried to kill themselves was love, but the toxicants stated that they did it because they simply did not have a reason to live anymore. Both of the groups decided to end their lives by cutting their veins.
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The migration crisis in Europe and subsequent implications for Swedish welfare state
Lacková, Dominika ; Bič, Josef (advisor) ; Němcová, Ingeborg (referee)
In general, migration is one of the most important global challenges. The topic of regulating migration flows came to the fore in relation to the current Europe's migration, or more precisely, refugee crisis. It has been described as the most massive migrant's crisis since the WW2. Unprecedented influx of immigrants and refugees in 2015 resulted in that even the best prepared European countries, such as Sweden, have reached a tipping point with regard to respect EU standards related to reception and processing of asylum applications. Master thesis covered two main analyses - the relevance of the refugee crisis in the EU in regards to the Swedish welfare state and the subsequent implications arising from the refugee crisis for the Swedish welfare state.
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Makroekonomický dopad mateřské (a rodičovské) dovolené ve srovnání České Republiky s Brazílií
Kalkusová, Marie ; De Castro, Tereza (advisor) ; Neumann, Pavel (referee)
This thesis aims to estimate the macroeconomic impact of maternity and parental/paternal leave in the Czech Republic and Brazil. In addition, the thesis stresses out the costs of Czech model application to Brazil and vice-versa. The first chapter brings a theoretical framework. It compares the analyzed policies in both countries and introduces the relevant terms. The second chapter estimates the costs of maternity and parental/paternal leave related to public expenditure and GDP for the years 2005-2014 and brings own simulation model for Czech model application to Brazil and vice-versa. The third chapter analyses the inefficiencies and suggest possible mitigation. The results show the costs of 0.71% of GDP and 1.66% of public expenditure in the Czech Republic and 0.50% GDP and 2.27% of public expenditure in Brazil in 2014. The Czech model applied in Brazil would be very costly and the opposite scenario would lead to the decrease of macroeconomic burden in the Czech Republic. The thesis also analyzes the influence of maternal and parental leave in other areas, such as labor market, where the current structure may penalize Czech women in long term. By this analysis, the thesis contributes to the current debate about the impact, the length and costs of maternity and parental leave.
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