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Social workers' interpretation and approach to quality standards of social services
SKALOVÁ, Anna
The thesis investigates social workers' interpretation and approach to quality standards of social services, both in terms of lived experience, and in terms of individual concepts and understanding of the workers themselves, especially with regard to their experience in a particular organization. The thesis also deals with the interpretation and approach of social workers to the protection of fundamental human rights and freedoms of clients in quality standards. The thesis theoretically describes and depicts the current situation regarding quality standards and the forthcoming changes. Interpretations and approaches to quality standards are investigated by the analysis of interviews with social workers on this issue. The thesis deals with the protection of human rights in social services and their guarantee in the form of selected quality standards, and examines quality standards in terms of values, rights and freedoms of clients that they are protecting. This work describes whether and how social workers perceive values, human rights and freedoms that are behind quality standards of social services and how they interpret them and use them in their practice, as evidenced by opinions of the social workers. Quality Standards of social services are also investigated in terms of ethics, particularly ethical values and analyzes the approach of social workers to quality standards.

Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.

Irrationality in the decision- making of an individual as an economic entity in the territory of the Czech Republic
Böhm, Tomáš ; Zeman, Martin (advisor) ; Babin, Jan (referee)
The main objective of this thesis is an in-depth analysis of the decision-making process on issues of economic nature for individuals in the Czech Republic. The degree of rationality occurring in consumer behavior is evaluated based on lessons learned. The theoretical section is concerned with the economic aspect of the decision-making process, which mainly includes knowledge of neoclassical theory, whose basis is the cardinal and ordinal concept of utility maximization. Subsequently there are introduced the alternative approaches to decision making, focusing on the subjective aspects of human reasoning. Using the mutual synthesis of these approaches, the author draws a term behavioral economics, specific elements of which constitute a substantive content of the whole work. The practical section verifies the hypothesis that the decision-making contradicts the theory of rational individual conduct. Data collected through the questionnaire is subjected to analytical procedures by which the stated hypothesis was verified.

The value of life from macroenomic point of view in United States of America, Czech republic and Russia between years 2007-2014
Antoš, Michal ; Zeman, Martin (advisor) ; Brabec, Petr (referee)
The subject of this bachelor thesis is the research of the value of life calculation in the Czech republic, United states of America and Russia in 2007-2014.The main purpose is to analyze and compare values of life and major factors influencing them. The hypothesis is that value of life differs in selected countries due to distinctions of sections influencing them. The theoretical part is devoted to sections directly or indirectly influencing values of life, and then analyzing and comparing them together within the selected countries. The selected sections are education, health care, labor market, inequality and living standards. The practical thesis approach is to calculate the values of life for the individual states. The values of life are calculated for so called, representative individual, who is 40-years old citizen of selected country. In the period, in which is the value of life calculated, the retirement age and life expectancy are also considered in formula. Calculated values are examined and the economic and political measures are offered to the states, which can turn into significant increases in the value of life in future.

Analysis of real and nominal convergence of the Visegrad Group in the years 2000-2015
Wikturna, Jan ; Strejček, Ivo (advisor) ; Zamrazilová, Eva (referee)
This Bachelor thesis is focused on a macroeconomic analysis of the process of the real and nominal convergence of the Visegrad Group countries to the old member states of the European Union, called EU-15 during the period of 2000-2015. The objective of the analysis is to confirm or disprove the hypothesis that in the selected period there is a convergence of the economically backward V4 countries with the advanced EU-15 countries and to highlight the factors that are behind the narrowing of the gap in economics and price levels. The theoretical part deals with the ways in which we measure and compare the economic performance and economic level, and explains the different approaches of the problem of economic growth and the subsequent catching up effect. The practical part is focused on a comparison of elected macroeconomic indicators and reference is made to the selected factors to determine whether, and for what reasons, the economic convergence of these selected countries made towards the developed countries of the EU-15. The analytical part confirms the ongoing process of the real and nominal convergence throughout the period, but its course is varied during different times of the period. In conclusion, it is found that the rate varied by the convergence processes and in fact positively affected the V4 countries, that joined the European Union. The incoming dynamics of the convergence, especially the prices, were significantly disrupted by the economic crisis.

Woman education after surgery for malignant of female geniatale
ELLINGEROVÁ, Zdeňka
The theme of my bachelor´s thesis is Education of women after surgery for malignant disease of the genitals. In the thesis I write about care and selfcare of women after gynecological surgery. I find out in whitch part of selfcare are women educated. The thesis is divided into chapters to clarify all technical terms. The first chapter is about anatomy of female genitals and examinig methods in gynecology. In the next chapter I write about classification of malignant disease of female genitals, I describe their specifics, manifestations, examinig methods and possible treatment. Some of gynecological malignant disease are operable, so I describe surgical approaches too. Further are described oncology centers, thein equipment and how many are there in the Czech republic. The next chapter is about a role of midwife in care of women after surgery for malignant disease of the genitals, and of course a psychological approach with oncology patients, becouse oncology disease is a very dificult life situation. And it is midwife´s mission to help these women. All of midwifes should know this psychological approach. The last chapter is about nursing, nursing process in care of oncological patients and about education. I describe an education about care of surgical wound and protect of infection, diet and emptying, pain and its relief, movement and sexual life after a surgery. The objectiv of my thesis was to find out chat women knouw about selfcare, if they understand the informations. I used qualitative method structured interview, in the research part of thesis. The interview I did with 8 patients of gynekology department in a Hospital České Budějovice a.s. the structured interview have 13 questions. The patients are different ages, have different level of education and different surgery approaches. I set 3 research questions: Want the women to know more information about their health condition? Are the informations of midwifes undestandable or very professional? Observe the women recommendations of midwifes? Eight interviews show that the rate of the submitted informations is sufficient, women know how to take care of yourself. And they know, if they need anything can ask a midwife. On the second did not answer all women equally. Two of the women said, they did not understand all of the midwifes said. They wanted less technical terms. Six of the women understood all. The third question answered all women equally. They observed the recommendations of midwifes. The research shows women are satisfied with nursing care after surgery. The level of informations is enough to care of yourself. They are satisfied with midwifes´care on the gynaecological department. All af women are educated about specifics of their type of surgery, care of surgery wound, hygiene, protect of infection, diet, emptying, sexual life after release from hospital. I think this tehsis can be used as an educational material for midwifes or students of midwife.

Fast Food Restaurant Business Plan
Hýbl, Jan ; Hartman, Ladislav (advisor) ; Habrmanová, Blanka (referee)
The aim of this diploma thesis is to execute a business plan for a business in the field of fast foods. The main goal of the business plan is to evaluate feasibility and practicability of this project. The master thesis is divided into two main sections: a theoretical and practical one. The first part describes the entrepreneurship, small & medium enterprises in Czech Republic and a business plan. Moreover, it focuses on theoretical background that consists of principles, methods and approaches that should be respected when writing a business plan. In addition, it describes parts of a business plan. The second part deals with the business plan for the project itself that is based on the theoretical background. The evaluation of this business idea in terms of its aspects is then provided.

Implementation of the Smart Metering Systems in Energetics in Slovakia
Petreová, Adela ; Machek, Ondřej (advisor) ; Tyll, Ladislav (referee)
The goal of the Master´s thesis is to map the actual situation of transformation of power energy sector to smart grid, find answers to some of the major questions concerning the implementation of smart metering systems, evaluate societal and economic costs and benefits, evaluate trends in legislation, compare the situation in Slovakia with other peer countries from the European Union, and create a follow-up recommendations for Slovakia based on this assessment. The thesis includes detailed critical analysis of the CBA, originally created for Slovakia, using benchmarking with countries with a different calculation approach. The used methodology in this work is a research of available resources, qualitative research of case studies, break-down of the CBA, and expert research through interviewing. The outcome is evaluation of economic and societal contributions of smart metering systems and mapping the process and state of the implementation.

Differences and similarities on the approaches of buyers from X and Y generations regarding sustainable procurement
Lacour, Maxime ; Štěrbová, Ludmila (advisor) ; Geniaux, Isabelle (referee)
Responsible procurement has become a real challenge for companies following the current trends of Corporate Social Responsibility (CSR) and more and more ethic-oriented customers. Differing from the concept of green procurement this concept of responsible procurement supports the willingness of companies to have ethic and sustainable supplies. The usual criteria in procurement such as price performances innovation terms and time of payment have increasingly been coupled with more ethic-oriented ones. These criteria related to ethics combine both social and environmental responsibilities of suppliers and stakeholders such as energetic savings and the possession of a particular certification. Currently many call for tenders set ecological requirements for suppliers or subcontractors even in non-strategic procurement activities. The goal of this thesis is about comparing this approach to responsible procurement between buyers from the X and Y generation: do they share the same ideas and priorities concerning responsible procurement? For both of these generations are the advantages and drawbacks of responsible procurement similar?

On possible approaches to detecting robotic activity of botnets
Prajer, Richard ; Palovský, Radomír (advisor) ; Pavlíček, Luboš (referee)
This thesis explores possible approaches to detecting robotic activity of botnets on network. Initially, the detection based on full packet analysis in consideration of DNS, HTTP and IRC communication, is described. However, this detection is found inapplicable for technical and ethical reasons. Then it focuses on the analysis based on network flow metadata, compiling them to be processable in machine learning. It creates detection models using different machine learning methods, to compare them with each other. Bayes net method is found to be acceptable for detecting robotic activity of botnets. The Bayesian model is only able to identify the botnet that already executes the commands sent by its C&C server. "Sleeping" botnets are not reliably detectable by this model.