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The Quality of Nursing Care from the Perspective of the Client in the Home for the Elderly
MARKOVÁ, Štěpánka
This bachelor thesis is called ?The Quality of Nursing Care from the Perspective of the Client in the Home for the Elderly.? The theoretical part of the thesis describes the old age, changes in the old age, demographic development, transition to the old age, communication with the elderly, nursing care for the elderly and provision of the care in the Home for the Elderly in Humpolec. This part specifies what is the quality of care and defines the role of a nurse in maintaining the quality of nursing care. The practical part was focused on achieving the objectives of the thesis. The objective was to find out about the quality of nursing care in the home for the elderly from the client?s point of view, what factors most affect the quality of nursing care and also what factors affect the client?s view of nursing care. For this purpose eight hypotheses were set. H1 - The quality of nursing care is affected by the client?s health condition. H2 - The quality of nursing care is affected by the client?s attitude to his disease. H3 - The quality of nursing care is affected by the client?s attitude to treatment. H4 - The quality of nursing care is affected by the client?s age. H5 - The client?s view of the quality of nursing care affects his attitude to take up the home for the elderly. H6 - The approach of nurses affects the willingness of the client to participate in nursing care. H7 - A view of nursing care is affected by the approach of the staff. H8 - Clients are satisfied with the quality of nursing care in the home for the elderly. To carry out the practical part, the method of quantitative research was applied. Data collection was carried out by means of a standardized interview. To evaluate the data, the statistical method of correlation was used. Respondents were clients at the age of 55 and older, living in the Home for the Elderly in Humpolec. 80 clients participated in the research, 56 women and 24 men. The method of correlation proved hypotheses H1, H2, H3 and H6. Hypotheses H4 and H7 were not proved. Hypotheses H5 and H8 cannot be proved by the method of correlation and thus they were evaluated without any statistical evaluation. In practice the research results will be presented in the Home for the Elderly in Humpolec and used to eliminate and correct the revealed shortcomings. These findings might also serve as a source of information when dealing with health insurance companies and the regional authority in defending the need to preserve number of jobs for the position of nurses in the home for the elderly.

Marketing Plan of MAGICAM HD SOLUTIONS, Ltd
Pařízek, Aleš ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The main goal of the bachelor study is to create functional marketing plan for year 2017 that is consistent with the existing long-term marketing strategy. This thesis is created for use in business company MAGICAM HD SOLUTIONS Ltd. The core of the thesis is devided into theoretical and practical part. The first part laid the foundations basis of the terms used in the marketing planning, it is described the relationship marketing strategy, plan and tactics and role in the functioning of the marketing plan of the company. The second part contains the characteristics of the company, the analysis of external and internal factors affecting the company, SWOT analysis, setting goals and designing procedures by which the company will achieved set go-als. The practical part also contains specific steps in the action programs and timetable. Finally the thesis evaluates individual parts and contribution to the company.

Analysis of real and nominal convergence of the Visegrad Group in the years 2000-2015
Wikturna, Jan ; Strejček, Ivo (advisor) ; Zamrazilová, Eva (referee)
This Bachelor thesis is focused on a macroeconomic analysis of the process of the real and nominal convergence of the Visegrad Group countries to the old member states of the European Union, called EU-15 during the period of 2000-2015. The objective of the analysis is to confirm or disprove the hypothesis that in the selected period there is a convergence of the economically backward V4 countries with the advanced EU-15 countries and to highlight the factors that are behind the narrowing of the gap in economics and price levels. The theoretical part deals with the ways in which we measure and compare the economic performance and economic level, and explains the different approaches of the problem of economic growth and the subsequent catching up effect. The practical part is focused on a comparison of elected macroeconomic indicators and reference is made to the selected factors to determine whether, and for what reasons, the economic convergence of these selected countries made towards the developed countries of the EU-15. The analytical part confirms the ongoing process of the real and nominal convergence throughout the period, but its course is varied during different times of the period. In conclusion, it is found that the rate varied by the convergence processes and in fact positively affected the V4 countries, that joined the European Union. The incoming dynamics of the convergence, especially the prices, were significantly disrupted by the economic crisis.

Applying of Behavioural Economics to Economic Policy: Experiments in years 2000-2016 and proposals for implementation in the Czech Republic
Rückl, Josef ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis focuses on applying of behavioural economics to economic policy. The thesis introduces behavioural economics as a school of economic thought and an idea of libertarian paternalism, which supports applying of behavioural economics to economic policy. Theoretical findings are applied to two fields - pension systems and environmental policy. I research behavioural factors that affect these two fields of economic policy. Furthermore I suggest alternatives how to eliminate some of these factors and how to increase efficiency of chosen systems.

Consumer Credit in the Czech Republic from the Client’s Perspective
Huleš, Matěj ; Hejda, Jan (advisor) ; Kaczor, Pavel (referee)
The aim of the thesis titled Consumer Credit in the Czech Republic from the Client´s Perspective is the analysis of the offer of consumer credit loans in the Czech market and an explanation of the basic problems of consumer credit. The first part explains basic information and theoretical concepts related to the issue. In the second part of the thesis, these concepts are put into practice and two model examples are used to explain the procedure for selecting a credit product that will meet the consumer´s needs. The section deals with the comparison of these products. Credit loans are subjected to the comparison in terms of total costs and sub-parameters of the loans, which affect the costs. Following the results of the comparison, the conclusion contains practical recommendations for consumers. The thesis results in a comprehensive educational text that will help anyone interested in consumer financial products to make their choice.

Development of interest rates in the mortgage market in the Czech Republic between 2006-2016
Ditrichová, Gabriela ; Strejček, Ivo (advisor) ; Klement, Josef (referee)
This bachelor's thesis is focused on the development of interest rates in the mortgage market in the Czech Republic in the decade between 2006 and 2016. A strong economic growth between 2006 and 2007, which had positive effects in the mortgage loan market, was followed by a deep slump in the form of global financial crisis unleashed by speculations in the real estate market in the U.S. The main aim of the work is based on the development of mortgage interest rates and the significant factors that affect their amount - to verify or disprove the hypothesis that interest rates respond to changes of these factors. The results confirm the hypothesis only in certain areas. The influence of changes of interest rates has been proven in the case of inflation and discount rates by usage of the econometric model. Factors that have not shown a significant direct influence of interest rates may have an indirect influence on their change.

The Controlling Study
Herda, Tomáš ; Mikovcová, Hana (advisor) ; Herda, Zdeněk (referee)
The main goal of this Diploma´s Thesis is to make a model for calculation of water and sewer rates for the company Vodovody a kanalizace Náchod, a.s. when sticking to the set criteria both from the side of VaK Náchod, a.s. and law regulations. Based on the theoretical part an analysis of customer sensitivity to the price changes using the data for last 20 years follows. Findings from the first two parts are used in risk analysis in next part. The created model calculates the water and sewer rates based on the information from the company accounting system in the way to generate sufficient financial resources to fulfill the renovation plan of infrastructural property plant and equipment and to transfer given amount to the company funds. In addition, the model monitors whether the legal condition of maximal allowable increase of profit per m3 is met. In the customer sensitivity to the price changes part the price elasticity of demand for water and sewer rates is calculated based on the data from 1995 to 2015. The assumption of inelastic demand is confirmed. Risk analysis part is deals with potential risk regarding the demand and prices. Potential impacts for the most significant risk are quantified. The analysis uses knowledge gained in the first two parts. It was confirmed that potential risks are exiting but do not have any significant impact on the going concern of VaK Náchod, a.s. The created model has been already used for the calculation of prices for the year 2017. Customer sensitivity analysis to the price changes and link to the potential risks is an additional information for VaK Náchod, a.s. which validates that nowadays, there are no significant threats which could affect the demand and water and sewer rates significantly.

Possibilities of using cloud technologies in the area of shararing economy and FinTech
Chmelař, Ondřej ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
This thesis is mapping in a detail and describes the current situation and prediction of the penetration of information technology based mostly on the cloud and blockchain technologies into the real global economy and identifying trends that affect these areas. Focus is primarily on socialization of services, concept of sharing economy and financial-technology (FinTech) companies. Next part describes the process of maturing of information technologies, which enables bypassing of costly intermediaries, who are replaced by other users or advanced algorithms in the fields, which werent fundamentally touched by ICT until now. Work intersects the knowledge of the of the IT industry and minor specialization from FFU VSE.

Project of starting a discount retail store in Stara Boleslav
Nováková, Jitka ; Fuchs, Jan (advisor) ; Cimler, Petr (referee)
This bachelor thesis deals with a possibility of starting a discount retail store located in Brandys nad Labem - Stara Boleslav. The theoretical part describes retail industry in the Czech Republic and also different types of retail stores and factors that affect them. Furthermore, the theoretical part also focuses on factors influencing consumer behavior in the Czech Republic. The practical section analyzes retail stores in Brandys nad Labem - Stara Boleslav. The thesis evaluates survey results with a focus on consumer buying behavior and preferred way of shopping in the area mentioned above.

Impact of low oil and natural gas prices on the economy of Qatar since 2014
Šamánek, Ondřej ; Stuchlíková, Zuzana (advisor) ; Hasík, Gabriel (referee)
The bachelor thesis examines the impact of the oil and gas prices slump, which befell the world in 2014, on the economy of Qatar. The main objective of the thesis is to evaluate if and to what extend the price collapse influenced the relevant economic indicators and behaviour of the state and companies active in the affected field. The selected objective is examined using the method of data comparison, namely before and after the price slump, and with the help of the case study, in which the qatari company operating in the oil and gas is examined. From the conducted analysis it is possible to conclude that Qatar was directly influenced by the oil and gas prices collapse: its GDP slumped, fiscal deficit increased. The analysed company also experienced troubles caused by low prices: one year after the price slump, total amount of assigned tenders to company decreased substantially and historically high number of tenders was cancelled. Conclusions deriving from the thesis might be applied to other oil and gas export economies in the Persian Gulf, for fundamental traits of such economies are shared with the economy of Qatar.