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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Risk group of persons with disabilities on the labour market in Prague from 2005 to 2015
Hošková, Laura ; Maule, Petr (advisor) ; Lukášová, Tereza (referee)
The theoretical part of the Bachelor Thesis comprehensively illustrates the status and representation of persons with disabilities (PWD) on the current labour market in the Czech Republic. In a general manner, the Thesis looks at the employment policy as well; especially its legislative basis in the legal framework of the Czech Republic and selected EU countries. Furthermore, the legal obligations of employers of PWD and the possibilities of fulfilling the mandatory share of PWD employment are stated. Findings of two qualitative employment studies are presented showing that PWD enter the labour market equipped with specialized competencies, which they are willing to complete by retraining programmes in case of need. The employers perceive the employment of PWD mainly as a financial profit, granted to them by the state; and the legislative conditions are a sufficient incentive for them. The questionnaire survey pointed out that the weakness in the employment of PWD is the lack of part-time jobs, which are highly demanded among them. Therefore the Thesis presents a solution, which could be the creation of shared work positions.
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Selected social determinants of health in immigrants in some regions of the Czech Republic
BRABCOVÁ, Iva
The main aim of the research was to map the influence of selected social determinants on health of target immigrant groups. The method was based on the concept of ten social determinants of health as introduced by Wilkinson and Marmot (2003). The quantitative method used were interviews. The survey was carried out in the period from January 2010 to December 2012. Data collection was carried out in two stages. In the first stage, the influence of two social determinants of health (nutrition and addiction) on the respondents' state of health was investigated. The second stage of the survey focused on working conditions and on how respondents can use health care. 246 immigrants were interviewed in the first stage of the survey. They were from the following regions: South Bohemian Region, the capital Prague and Vysočina Region. 236 immigrants from two regions (South Bohemian Region and the capital Prague) were addressed in the second stage of the survey. They were legally settled immigrants in the age group 18 65, of Vietnamese, Mongolian and Ukrainian nationality. The results of the survey clearly show that the target immigrant groups are more exposed to unfavorable working conditions than majority population. Compared to the Czech population the target immigrant groups show statistically significant differences especially in the area of excessive workload and discrimination in the workplace. Increasing incidence of unfavorable working conditions resulted in significant increase in occupational diseases. The factors influencing use of healthcare by immigrants are the type of health insurance, length of residence, sex and knowledge of Czech language. Immigrants who had entered the system of public health insurance used healthcare much more frequently than immigrants with commercial health insurance. Male immigrants smoke and drink alcohol much more heavily than female immigrants. The young generation of immigrants (aged 18 to 29) smoke statistically more significantly than the middle-aged and older generation of immigrants. Middle-aged immigrants (aged 30 to 50) consume more wine and spirits. Their health was perceived subjectively as "worse" by those respondents who at the same time mentioned chronic pain and psychic stress in the workplace. The following measures could lead to elimination of social inequality and to improvement of immigrants' situation in the Czech Republic: equal working conditions for immigrants and Czech employees, improvement of immigrants' knowledge of Czech, shortening of the overall time for obtaining permanent residence, simplification of the terms for gaining citizenship, guarantee of access to public healthcare to all legally settled immigrants.
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Social Therapy Workshop: The Application of the Quality Standards of Social Service
Svobodová, Ludmila ; Vorlová, Marie (advisor) ; Poláčková, Iva (referee)
The bachelor work "Social therapy workhop - the application of the Quality standards of social service" is focused on a Diaconia of the Evangelical Church of Czech Brethren activity of the Social therapy workshop in term of the creation of the Quality standards of social services. The main aim of the work is to answer the basic question: How a process of the application of the generally expressed Quality standards of social services into activities of the Social therapy workshop can procceed? The first part of the work is devoted to the chosen Social therapy workshop - its position in a system of social services, and a characterization of this particular service. The second part targets a creation of the Quality standards of social services. The work demonstrates particular cases how the workers deal with the generally formalized Quality standards, what questions they try to answer, and finally how a target group of clients influences their work. In the third part, the consequences of the common work on the Standards of the particular service on a basis of the service workers survey are described , i.e. we can find what the workers think about collective works.
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The analysis of the regional budget economy in the Czech Republic and application on the capital city of Prague
Dušátková, Klára ; Peková, Jitka (advisor) ; Matula, Miloš (referee)
The aim of this thesis is to investigate the management of budgets in the regions of the Czech Republic and in the capital city of Prague between the years of 2003 and 2013. Comparison is made between the capital city of Prague, Central Bohemian Region and South Moravian Region. The thesis opens with description of historical and legislative framework and continues with strong reference to the theory of public finance. The research shows that the most important source of revenues for the regions are financial transfers. Majority of Prague's income comes from public tax revenues. Current expenditures are the most prominent outlay of the regions and of Prague, too. The regional and Prague's total debt has grown continuously over the researched period. Strong impact on the budget economy has had the global economic crisis which has influenced the budgets since 2009.
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The Master of the Hradec Králové Altarpiece
Vopřadová, Dita ; Royt, Jan (advisor) ; Mudra, Aleš (referee)
ENGLISH ABSTRACT: In a war of Hussites the Prague art activity was going to her disappearace or was pushed away to the countryside where succumbed in a certain way become popular. Desk painting in the Czech territory was after the Hussites was adjusted almost to its disappearence. Contrary of the south part of Czech Kingdom, which were as regards Hussites not jotted and the production of painting could continue in her making and already in the third decade of fiftenth century got quality late gothic style in the Master of Rajhrad altar with its Austrian signs. In fourth decade happened sudden step back to the past to "krásný sloh" to reiteration its marks, renewal devotio and Marian painting diferent ikonography types. The same was as in the middle Bohemia, the territory in the east of Bohemia was signed with Hussites war too. Chrudim in that time became late-gothic-style centre and with its production of paintings could compete with Prague. Unlike the memories for examples Kutná Hora, Chrudim was characterized by unity of style, which was determinated by activity of this manufactory and it can be derive from extanded quantity of pieces. Its production subordinate to influences from german Köln am der Main and Master of the Mary's Life. gothic style - altar - wood painting - Master - style of painting...
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Authenticity in the media World
Malaníková, Hana ; JIRÁK, Jan (advisor) ; HANČIL, Jan (referee)
The subject of my doctoral thesis is the phenomenon of the authenticity of people?s, specifically TV hosts?, public appearances in the media. The chief impetus, and the field of study itself, was my own experience of working at Czech Television for a year and a half and the necessity of placing that experience in the context of my theatre and teaching work.In the interest of preserving the most authentic possible testimony, the text is written in a narrative style with an emphasis on the subjective view of the author. In the introduction I set out the starting points from which I will explore authenticity in front of the television camera, along with the personal and social context of the phenomenon being studied. I describe the "rules of the game", i.e., the structure and concept of the text. Later I focus on the most significant contemporary views of authenticity, from the ideas of Jean-Jacques Rousseau to the theories of the social construction of reality of Peter Berger and Thomas Luckmann. From social scientific theories, I move on to the authenticity of actors on stage and an analysis of the discipline of Acting with the Inner Partner as a specific case of authentic existence in a public situation. In the third chapter I compare the theory and practice of television broadcasting from the perspective of an actor attempting to perform authentically in the role of TV host. In conclusion, I compare my original hypotheses with the conclusions I reached on my journey from the stage to the television camera and set out their potential significance for the study of authorial acting and authorial creativity.
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