| |
| |
|
Marketing Plan of MAGICAM HD SOLUTIONS, Ltd
Pařízek, Aleš ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The main goal of the bachelor study is to create functional marketing plan for year 2017 that is consistent with the existing long-term marketing strategy. This thesis is created for use in business company MAGICAM HD SOLUTIONS Ltd. The core of the thesis is devided into theoretical and practical part. The first part laid the foundations basis of the terms used in the marketing planning, it is described the relationship marketing strategy, plan and tactics and role in the functioning of the marketing plan of the company. The second part contains the characteristics of the company, the analysis of external and internal factors affecting the company, SWOT analysis, setting goals and designing procedures by which the company will achieved set go-als. The practical part also contains specific steps in the action programs and timetable. Finally the thesis evaluates individual parts and contribution to the company.
|
|
Analysis of real and nominal convergence of the Visegrad Group in the years 2000-2015
Wikturna, Jan ; Strejček, Ivo (advisor) ; Zamrazilová, Eva (referee)
This Bachelor thesis is focused on a macroeconomic analysis of the process of the real and nominal convergence of the Visegrad Group countries to the old member states of the European Union, called EU-15 during the period of 2000-2015. The objective of the analysis is to confirm or disprove the hypothesis that in the selected period there is a convergence of the economically backward V4 countries with the advanced EU-15 countries and to highlight the factors that are behind the narrowing of the gap in economics and price levels. The theoretical part deals with the ways in which we measure and compare the economic performance and economic level, and explains the different approaches of the problem of economic growth and the subsequent catching up effect. The practical part is focused on a comparison of elected macroeconomic indicators and reference is made to the selected factors to determine whether, and for what reasons, the economic convergence of these selected countries made towards the developed countries of the EU-15. The analytical part confirms the ongoing process of the real and nominal convergence throughout the period, but its course is varied during different times of the period. In conclusion, it is found that the rate varied by the convergence processes and in fact positively affected the V4 countries, that joined the European Union. The incoming dynamics of the convergence, especially the prices, were significantly disrupted by the economic crisis.
|
| |
|
Development of interest rates in the mortgage market in the Czech Republic between 2006-2016
Ditrichová, Gabriela ; Strejček, Ivo (advisor) ; Klement, Josef (referee)
This bachelor's thesis is focused on the development of interest rates in the mortgage market in the Czech Republic in the decade between 2006 and 2016. A strong economic growth between 2006 and 2007, which had positive effects in the mortgage loan market, was followed by a deep slump in the form of global financial crisis unleashed by speculations in the real estate market in the U.S. The main aim of the work is based on the development of mortgage interest rates and the significant factors that affect their amount - to verify or disprove the hypothesis that interest rates respond to changes of these factors. The results confirm the hypothesis only in certain areas. The influence of changes of interest rates has been proven in the case of inflation and discount rates by usage of the econometric model. Factors that have not shown a significant direct influence of interest rates may have an indirect influence on their change.
|
|
Fundamental analysis of a share of Pegas Nonwovens
Pečonka, David ; Veselá, Jitka (advisor) ; Derner, Tomáš (referee)
The topic of my bachelor thesis is the fundamental analysis of a share of Pegas Nonwovens company. It consists of three parts: the first (global) part examines how major macroeconomic variables (interest rate, inflation, money supply, GDP) influence share prices. The second chapter describes characteristic factors of nonwovens industry which may also affect analyzed share. It's for example cyclicality of the business cycle or competitive environment. At the third, lowest level the corporate fundamentals are introduced. Using various models, I calculate the intrinsic value and in comparison with the market price I determine the valuation of shares. The aim should be the formulation of investment recommendation to buy or sell Pegas shares.
|
|
Project of starting a discount retail store in Stara Boleslav
Nováková, Jitka ; Fuchs, Jan (advisor) ; Cimler, Petr (referee)
This bachelor thesis deals with a possibility of starting a discount retail store located in Brandys nad Labem - Stara Boleslav. The theoretical part describes retail industry in the Czech Republic and also different types of retail stores and factors that affect them. Furthermore, the theoretical part also focuses on factors influencing consumer behavior in the Czech Republic. The practical section analyzes retail stores in Brandys nad Labem - Stara Boleslav. The thesis evaluates survey results with a focus on consumer buying behavior and preferred way of shopping in the area mentioned above.
|
|
The specific factors of social exclusion of older persons and their reflection in public administration
Klinkáček, Jiří ; Čabanová, Bohumila (advisor) ; Kotrusová, Miriam (referee)
Specific factors of social exclusion of older persons and their reflection in public administration Abstract This work deals with social exclusion of older people. First try on the analysis of the concept of social exclusion to find a framework through which could later be studied its occurrence in a group of seniors. This framework is the definition of general elements that characterize social exclusion in terms of social, economic and political, which allows you to set specific indicators, which can then be examined in a group of seniors. This work is defined as the proportion of the population older than sixty years. He also works with the theme of health, which is provided as a determinant, which affects all other dimensions. The individual results gradually that seniors as a group generally show a tendency towards higher incidence of social exclusion than the general population or the unemployed. Identified dimensions were then tested using analysis of secondary data set of European social Survey 2008. Another intention of this work was to deal with reflections identified dimensions and their occurrence in public administration and the various levels identified based on the concept of multilevel governance. Reflections on the individual dimensions of social exclusion and was performed at international,...
|
|
Learning style in the process of cognitive and metacognitive learning
Volf, Petr ; Vališová, Alena (referee) ; Krykorková, Hana (advisor)
The text of the thesis is focused on the theme of learning style and its position in the process of cognitive and metacognitive learning. The thesis contains theoretical concepts from given sphere and empirical research of the influence of approach to learning on the successful command of task of metacognitive training. In the introductory theoretical part, there are defined the terms of cognitive learning, perspective on problems from the point of view of different psychological schools; it also defies motivational sphere and performance predispositions as intervene variable. There are mentioned concrete systems of receiving and decoding information and their affect on the theory of learning style as a metacognitive factor. Pedagogical context deals with theories of education, which create the ground for practical use of knowledge, gained from empirical research. The second part of thesis contains the research, which surveys the correlation of successful processing of metacognitive interventions and preferred learning style. The research pointed out the potential possibility of changing the approach to learning by increasing the level of metacognitive skills and using the higher levels of thinking. It was also uncovered, that everybody is potentially able to enlarge the metacognitive skills, no matter what...
|
guest ::
