| |
|
Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
|
|
Index ekonomické svobody, případ České republiky
Shrbený, Filip ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
We have identified number of possible advices for the Czech Republic to improve its rating for both Heritage Foundation and Fraser Institute Economic Freedom Index, which often leads to top 10 countries in the world. These advices range from cuts in government spending, betterment in judicial system, to the establishing healthier environment for startups and advices to combat corruption. We further noticed some divergence between above mentioned indexes and managed to evaluate those indexes, which showed the simplicity yet usefulness of Heritage EFI and flexibility and sensitivity of the Fraser EFI. Weak sides of the research were noted and ideas for further research were given.
|
|
Selected social determinants of health in immigrants in some regions of the Czech Republic
BRABCOVÁ, Iva
The main aim of the research was to map the influence of selected social determinants on health of target immigrant groups. The method was based on the concept of ten social determinants of health as introduced by Wilkinson and Marmot (2003). The quantitative method used were interviews. The survey was carried out in the period from January 2010 to December 2012. Data collection was carried out in two stages. In the first stage, the influence of two social determinants of health (nutrition and addiction) on the respondents' state of health was investigated. The second stage of the survey focused on working conditions and on how respondents can use health care. 246 immigrants were interviewed in the first stage of the survey. They were from the following regions: South Bohemian Region, the capital Prague and Vysočina Region. 236 immigrants from two regions (South Bohemian Region and the capital Prague) were addressed in the second stage of the survey. They were legally settled immigrants in the age group 18 65, of Vietnamese, Mongolian and Ukrainian nationality. The results of the survey clearly show that the target immigrant groups are more exposed to unfavorable working conditions than majority population. Compared to the Czech population the target immigrant groups show statistically significant differences especially in the area of excessive workload and discrimination in the workplace. Increasing incidence of unfavorable working conditions resulted in significant increase in occupational diseases. The factors influencing use of healthcare by immigrants are the type of health insurance, length of residence, sex and knowledge of Czech language. Immigrants who had entered the system of public health insurance used healthcare much more frequently than immigrants with commercial health insurance. Male immigrants smoke and drink alcohol much more heavily than female immigrants. The young generation of immigrants (aged 18 to 29) smoke statistically more significantly than the middle-aged and older generation of immigrants. Middle-aged immigrants (aged 30 to 50) consume more wine and spirits. Their health was perceived subjectively as "worse" by those respondents who at the same time mentioned chronic pain and psychic stress in the workplace. The following measures could lead to elimination of social inequality and to improvement of immigrants' situation in the Czech Republic: equal working conditions for immigrants and Czech employees, improvement of immigrants' knowledge of Czech, shortening of the overall time for obtaining permanent residence, simplification of the terms for gaining citizenship, guarantee of access to public healthcare to all legally settled immigrants.
|
|
The effect of investment in tertiary education on gross wages in the region Prague
Diessner, Daniel ; Chytil, Zdeněk (advisor) ; Babin, Jan (referee)
The aim of this work is to determine whether and how higher education affects gross wages. The theoretical part focuses on the theory of human capital, especially investment in education. The theory posits that a higher investment in human capital leads to higher yield, higher wages. The validity of this concept will be tested on the group of respondents who entered the labour market at the turn of millennium. Concentration of candidates with tertiary education in this period has risen considerably, which could cause an imbalance in the labour market. The practical part is based on the work of Mincer (1974). I used Mincer Earnings Function as a basis to build regression model. Partial aim is to prove the declining rate of return on investment in tertiary education using Mincer Equation.
|
|
Analysis of the Economic Development of BRICS Countries in 2007–2015
Berka, Kryštof ; Procházka, Pavel (advisor) ; Dyba, Karel (referee)
The aim of the bachelor's thesis is economic development assessment among and within BRICs countries in the context of developed world during 2007-2015. Based on yearly panel data, an analysis for following macroeconomic indicators was carried out: gross domestic product, inflation rate, unemployment rate, current account on the balance of payments, exchange rate. The profound analysis of selected indicators is instrumental in the comparison of member states and is supplemented by the comparison of BRICs and G6. Based on its evidence, I come to a conclusion that the BRICs as a whole succeeded in establishing as a strong global actor. That has been achieved with the help of global financial crisis, but also with regard to the economic policy implemented in 2007-2015. As a result, GDP of BRICs in terms of GDP of G6 achieved stable growth rate leading to its increase by 52 %. Besides providing main findings, outcomes of this thesis enable to identify main weaknesses and strengths of BRICs economies affecting the prospects for continuance of stable economic growth.
|
|
Creation and optimalization Facebook campaign for specific e-shop
Karkošová, Martina ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
This bachelor thesis Creation and optimalization facebook campaign for specific e-shop is about marketing using of social network - Facebook, focusing on e-commerce Rodinnebaleni.cz. The thesis is divided into theoretical and practical part. The theoretical part is about the Internet marketing, social networks, Facebook and advertising on it. In the practical part I will deal with the creation of an advertising campaign for e-commerce rodinnebaleni.cz on Facebook. Individual results will be evaluated according to the PNO indicator. According to the results we will see how each ad set is effective. The measures for optimalization leading to the highest possible performance of the campaign gonna be established.
|
|
Optimization of the process of recruitment and selection of employees
Doxanská, Kateřina ; Legnerová, Kateřina (advisor) ; Němec, Otakar (referee)
The aim of the thesis is based on the comparison and evaluation of the selection process and recruitment in three selected companies find the optimum process. The paper compares these HR processes with IT developer JetBrains s.r.o., a pharmaceutical company Shire Czech s.r.o. and company providing services in the field of facility management. The thesis is divided into four chapters. The first chapter is devoted to basic theoretical knowledge concerning the chosen topic. In the second chapter describes the process of recruitment and selection of employees in individual companies. The third chapter contains a comparison of selected companies, their processes and are given recommendations for individual companies, which will help improve these processes. The fourth chapter is devoted to a number of possibilities to improve individual aforementioned processes to be more efficient and lead to optimal process of recruitment and selection of employees.
|
|
Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
|
|
Employer branding in Building Industry
Hralová, Lenka ; Bušina, Filip (advisor) ; Havlíček, Karel (referee)
The Master's Thesis is focused on a modern trend in human resource management, employer branding, analysed as a general image of a company as employer, its working conditions and a preference of this company as a stable employer. The main goal is to review the range and relevance of employer branding within Czech building industry based on existing company and comparison with its competition. The first part describes theoretical definitions of employer branding and its instruments. The second part presents the empirical research done in Metrostav a.s., comparison with its competition and a questionnaire between civil engineering students and construction apprentices that was focused on their expectations of future employment in the building industry. In the end of the thesis the research is evaluated and the improvements that would lead to empowerment of employer brand are suggested.
|
guest ::
