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Use of performance testing results in warmblood horse breeding
VOKROUHLÍKOVÁ, Jana
Objective of the work was to analyze the results of performance testing and their usage in warmblood horses breeding. The active Czech warmblood stallions registered in The Czech warmblood breeders association on the list of stallions in 2012, were summarized into the overview. The results of mare performance tests (daughters of sires) and the results of offspring in jumping competitions were used for the analysis of the stallions. Stallions were divided according to available offspring data into three groups. The first group contains stallions who still can not have offspring in sport (young stallions), in the second group are stallions with no available record about the offsrping. The stallions in the third group have daughters passed the performance tests and offspring in sports, therefore we have analyzed this third group in detail. Stallions were ranked by the number of offspring and by the performance results of their offspring. Based on average results of the mare performance tests and the average number of points in jumping competitions were selected the top stallions, who also had to meet a criterion of the number of offspring (min. 10 mares on performance tests and min. 6 offspring in sport). Own performance and the performance of the progeny of these top ten stallions was compared with other equally or even more frequent stallions. Based on the results of mare performance tests and sports performance of the offspring were best assessed stallions: Comero, Phill, Le Patron, Radegast, Sargoni, Manillon Rouge, Amarillo, Dantes, Rock´n Roll and Calanthano. These all stallions met the criterion of the number of offspring. The breeder selection of the stallion doesn´t follow performance results and the number of offspring doesn´t copy the quality of the stallion, it means, that the selection of the stallion for each mare is based on other circumnstances. It means that the results of performance testing were not used in Czech warmblood breeding.
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Relaunch of established brand shown on an example of Benzina in the year 2008
Ročková, Daniela ; Kopecký, Ladislav (referee) ; Köppl, Daniel (advisor)
The bachelor thesis called "Relaunch of established brand shown on an example of Benzina plus in the year 2008" is focused on the relaunching process of a Czech traditional brand Benzina and its decrease of commercial potential and reputation that threatened its position on the market in 2006. Benzina decided to start a process of fundamental strategic change that represents the core of my thesis. Beginning with the description of the brand's meaning and its characteristics I stress their importance for all companies in being successful following by short analysis of the Czech petrol station market and introduction of the company itself. Benzina as a company that serves its customers for over 50 years was not perceived as a loyal company with positive associations and image, good services neither. The core part of my thesis introduces particular steps in the whole process of restructing the identity into becoming a new brand called Benzina plus. I also focus on the representation of the new brand describing its new image, equity and also customer focus group. Further I describe the communication tools and media mix. The last part of my work analyses the campaign "Měníme se v čase" ("We are changing in time") that launched this new brand publicly throughout media in 2008. Properly I define creative...
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Vliv genotypu a prostředí na obsah a variabilitu beta-glukanů a arabinoxylanů u ječmene jarního
Macháň, Pavel
Arabinoxylan and beta-glucan contents are limiting factors for a wider use of barley production. Arabinoxylan and beta-glucan contents were assessed in grain samples in sets of seven malting hulled varieties, three hull-less lines and one hull-less spring variety grown in the localities of Branišovice, Žabčice, and Kroměříž in 2009 to 2011. In addition to the spring barley set a trial with four winter type barley malting varietes was established in the year 2011 in two intensities of chemical treatment and on localities Kroměříž, Staňkov and Žabčice. Further, the effect of chemical treatment on the level of these non-starch polysaccharides was studied. Variability of arabinoxylan contents was affected most significantly by a genotype and chemical treatment whereas variability of beta-glucan contents was mostly affected by a genotype and growing environment (year and locality). The highest values of arabinoxylans and beta-glucans were determined in the hull-less lines from the untreated variants (KM 1057: 6.25% of arabinoxylans and KM 2084: 6.41% of beta-glucans) and on the contrary, the lowest values were found in the chemically treated variants (hull-less variety AF Lucius: 3.68% of arabinoxylans and malting varieties Wintmalt and Radegast: 3.87 resp. 3.61% of beta-glucans). The samples of the untreated variants contained on average more arabinoxylans and beta-glucans than the treated ones.
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Marketing Communication of Strašnické divadlo during 2005 up to 2011
Baláková, Zuzana ; Wolák, Radim (advisor) ; Klabíková Rábová, Tereza (referee)
Diploma thesis "Marketing Communication of Strašnické divadlo during 2005 up to 2011" are focused on theatre marketing. Main terms are marketing, art marketing and cultural policy. Strašnické divadlo has a stirred history. It was founded in 1961. There were very famous and flourishing periods and also the bad ones. Contemporaneousness of theatre is linked to civil association Divadlo Company.cz which have conducted the theatre since 2004. This association built here the unique repertoir scene for 110 000 inhabitants of Praha 10 district. Current position of theatre is related to brand relaunch by which theatre passed in recent years. Thesis deal with explaining of basic marketing terms, its particular differences in non- profit sphere and its aplication at the example of Strašnické divadlo. Main sources are public municipal document, sites, annual reports of a Strašnické divadlo and promo materials. Part of the work is also a circumscription of typology of theatres and description of cultural policy transformation in Prague during the years 2005-2011.
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Relaunch of the Brand "Hospodářské noviny" in 2009
Novotná, Helena ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
In the age of rush development of information technologies and the internet, The Economic Newspaper, a print medium facing decline in general, is trying to stop the rapid rate of decline in newspaper readership and in sold newspaper circulation. Since the newspaper's establishment the planned relaunch has been its most ambitious arrangement that aims to proactively react on free online provided news which you can read or listen to whenever and wherever you want. In my thesis, when using the description method, I focus on relaunch of the newspaper and its brand itself. Starting at reference basis and explaining step by step arrangements that should have helped to refresh the brand and to confront the newspaper decline successfully. Then I continue with brand building process description and media brand building more in detail. In the other chapters I present the relaunch goals and marketing tactics necessary to be implemented for the success of the relaunch. At the end of the thesis the efficiency of the relauch in relation to the readers and advertisers is evaluated. The thesis reader should understand the strategic step of the printed newspaper brand which took a great challenge when trying to succeed in the competition with online media and other newspapers.
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The New New Stage: Marketing communication of the New Stage of National Theatre between January 2010 and spring 2011 (brand relaunch)
Jančařík, Jonáš ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
The bachelor thesis "The New New Stage: Marketing communication of the New Stage of National Theatre between January 2010 and spring 2011 (brand relaunch)" deals with the marketing communication of the New Stage in the given period. It uses the topic as an example of the possibilities marketing and marketing communication has in the cultural sector. Prague's New Stage is a cultural institution with a deep history - it was open already in 1982. In the 80s it was used mostly for theatre pieces of the National Theatre, after 1992 it served for Laterna Magika. But in 2010 it entered a new era, in which its image is being changed completely. The New Stage - now (again) belonging to the National Theatre - is turning into a diverse institution hosting many different forms of art. Of course, this inner change has its impact on the outside, too. The established image of the New Stage is changing and its management is using marketing communication tools in order to manage this process effectively and with a positive outcome. In this thesis, the New Stage is analysed from a marketing perspective, the individual communication tools used are discussed and also the reception of the new concept in the media is analysed.
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