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Meaning of free-time activities pre-school children.
BROSSOVÁ, Jana
Baccalaureate thesis goes in to sense of free-time activities pre-school children, above all their influence on child improvement before start of primary school attendance. Theoretical part defined according to special literature notions free time and related free-time activities. They sketch functions of free-time and in historical context their using of pre-school children too. Thesis characterizes free-time activities, their content and factors, and goes in to free-time institutions. In practical part were through public inquiries, controlled conversations and study of documentations round upped and analyzed findings about involvement pre-school children in free-time activities. As well is analyzed mean of these free-time activities for improvement of children advancement before start in primary school, aver point of free time organizations workers and teachers of first step primary schools
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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
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The Possibilities in the Efectivity of the Primary Prevention
Hermanová, Lenka ; Ortová, Marie (advisor) ; Roth, Martin (referee)
Knowledges from different researchers showed necessity to begin with primary prevention activities from childhood. This function has primarily family and home - folks, then preJschool education and schools. This thesis is about possibilities how to make the primary prevention for children and young people more effective. Particular attention is paid on the primary prevention programs in schools. But there are other factors very important beyond these activities. And it is homeJfolks, primarily family and peers but also terms in the society. There are very important protective and risk factors, which prevention tends to enhance or tries to minimise. There are a lot of methods and criterias which are very important in these programs to be consider effective. And it is very important to adapt methods and forms of these programs to the age of individual. There are mentioned information about specificity in class of age, various types of programs and methods in this essay. Further information are about the possibilities and approaches, which are indispensable to achive success in the field of primary prevention school programs. Powered by TCPDF (www.tcpdf.org)
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The activities of the Czech ecological organisations: Case study Temelin
Novotná, Marcela ; Vymětal, Petr (advisor) ; Lisa, Aleš (referee)
This diploma thesis deals with activities of the Czech ecological organisations which were active in case of nuclear power plant Temelin after its breaking-in. The thesis is divided into four chapters. The first one focuses on the definition of the ecological organisation (movement). In the second chapter, the attention is paid to the history of foundation and functioning of the nuclear power plant Temelin. The third chapter is about advantages and disadvantages of the nuclear power. The last chapter focuses on the analysis of activities of the Czech ecological organisations which opposed or supported the nuclear power plant Temelin.
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Fed's Easy Money Policy during Alan Greenspan's presidency in Board of Governors (1987-2006)
Mašek, František ; Johnson, Zdenka (advisor) ; Tajovský, Ladislav (referee)
The main theme of the work is the Fed's monetary policy during the time, when chairman of the Board of Governors was Alan Greenspan. The greatest attention is aimed at the influence of Fed's expansive monetary policy on the so-called dot-com bubble and later mortgage crisis, which subsequently developer into the financial crisis. Through a thorough analysis of many scientific papers written by known economists and my own analysis and evalution I opine that the effect of expansionary monetary policy on the bubble in technological assets and mortgage crisis is rather minor. Fed subordinated all actions to achieve its monetary policy objectives, so criticism of its conducted monetary policy is essentially a critique of these objectives as such. I consider the emergence of new technologies and the so-called theory of feedback as the main cause of dot-com bubble. In the mortgage crisis and subsequent financial crisis as main determinants I consider reluctance of goverment officials strongly regulate activities of investment banks and other investment companies, moral hazard, failure of rating agencies, and federal support for home ownership coupled with the deregulation of the financial sector.
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Contributions of Czech Centres with a focus on the promotion of export activities - the example of Belgium
Bízová, Petra ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The objective of this diploma thesis is to evaluate the contributions of Czech Centres with a focus on promotion of export activities and to suggest possible strategies for the improvement. More detailed analysis is specialized on Czech Centre in Brussels. At first, the theoretical basis of Czech Centres is defined together with their administrative and organizational structure, funding and target groups. Then, the activities of Czech Centres are analysed with a focus on promotion of export activities. That analysis includes detailed focus on the contribution of website www.export.cz - its existence was initiated by Czech Centre. Further activities of Czech Centres are evaluated through SWOT analysis and the Strategy for 2012 - 2015. In conclusion, the thesis focuses on the activities of Czech Centre in Brussels with the concentration on promotion of export activities together with the specific strategic proposals to improve its promotion of export policy.
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Analysis of the activities of South Korean companies from music industry in the European markets
Vohradská, Zuzana ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.
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Alois Toufar as an artist and educator
KŘIVÁNKOVÁ, Lucie
This thesis deals with a significant art teacher and painter Alois Toufar. It monitors progress of his professional activity with emphasis on the term "Brtnicky krouzek" as well as territory of Toufar´s not only professional activity. As opposed to all the other published and rather patchy works about Alois Toufar, this thesis essentially uses oral information sources, which in result give much more stereoscopic images about the life of Alois Toufar as a significant person in art education with not only regional importance. Expected benefit of this thesis is the improvement of current ability of children's speech and particularly mapping life and career of significant personality of art education, which is not too exposed today.
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