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Trading income and its settlement
DOLEJŠÍ, Alena
The subject of my bachelor thesis is Trading income and its settlement. I have described closing entries and procedures that conduce to ascertainment of trading income, its publication and transformation into tax base in order to compute a corporation income tax. These bookkeeping operations are known as a financial statement. They take place at the end of current accounting period and at the beginning of following accounting period. The purpose of financial statement is to disclose all relevant information about property, financial and income situation of company. The aim of my bachelor thesis has been to describe this accounting sphere coherently, schematically apply theoretical pieces of knowledge in chosen company and compare achieved results with information that were recorded by addressed company for a same accounting period. I was interested whether there is possible to deviate and simultaneously to be in conformity with rules of law and what the consequence of usage of alternative processes is. I have focused on closing the books of accounts, ascertainment of trading income and preparation of the balance sheet and profit and loss statement for a year 2007 in practical section of my thesis.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Analysis of strengthening intellectual property rights on selected economic indicators in selected world countries in years 2013 to 2015
Tománek, Michael ; Zeman, Martin (advisor) ; Maule, Petr (referee)
This paper analyzes the relationship between the protection of intellectual property rights, and selected economic indicators between 2013 and 2015. The topic is the impact of intellectual property protection to economic growth and development. The theoretical part analyzes the different views on the issue of intellectual property, its forms of protection and analysis of international protection. It also defines GDP, GDP per capita, foreign direct investment and research and development expenditure. The practical part analyzes the correlation between these economic indicators and index of intellectual property rights, as an indicator of the strength of protection of intellectual property rights in selected countries. The work focuses on industrial property.
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Online propagation of a small e-commerce
Purnochová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This dissertation titled Online propagation of a small e-commerce is focused on the propagation of the e-commerce on the Internet and on the online communication mix creation. At the beginning it briefly outlines the online marketing theory. The first chapter defines the term marketing and shows its targets, presents communication mix on the Internet, then it describes the czech statistics of the use of the internet and of online promotion. The second chapter is then focused on the application of some forms of propagation to the model e-commerce, which is selling sports clothes. The last part of the dissertation evaluates particular parts of the online communication mix and compares the paid promotion with regard to the orders and to the e-commerce attendance. In the end there are drawn up some recommendations, which could be useful for some similar e-commerces.
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Integrated Education of a Pupil with Special educational needs - Case Study
Habartová, Iva ; Mrkosová, Eva (advisor) ; Ptáčková, Klára (referee)
The aim of this thesis is to analyse the current situation in integrated educating of a pupil with special educational needs, or more specifically, of a child with high functioning autism combined with practical deafness. Through analysis of specialised literature, the theoretical part defines the expression integration; other definitions include hearing disability and autism as the causes limiting the pupil's inclusion in educating in a mainstream elementary school. The practical part of the thesis includes a case study - description of the pupil's case. Experience is described from the current integrated education in a special elementary school where the pupil is educated according to the Framework Educational Program for Elementary Schools, with the prospective of upcoming re-integration into the mainstream elementary school, or, as the case may be, depending on the parents' decision, his integration in an elementary school for hearing impaired children. In drawing up the case study, the following methods were applied: observation and analysis of the pupil's educational products.
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Support of marketing through social networks
Vaněk, Jiří ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The goal of the diploma thesis "Support of marketing through social networks" is to pro-vide an overall series of recommendations for editorial staff of magazines and similar journals how to proceed in communication on social networks. Afterwards, these recom-mendations are applied to a specific title, Exclusive magazine. The practical part contains an introduction and analysis of communication on social networks. Based on the analysis of communication magazine Exclusive, and an analysis of the competition is designed a proposal of how to improve the use of social networks in the communication mix of the mentioned journal. The theoretical part describes the possibilities of online marketing and online PR with a focus on social media and networks.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
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The issue of church restitutions in Czech Republic
Novopacká, Zuzana ; Louda, Tomáš (advisor) ; Matula, Miloš (referee)
This bachelor thesis deals with the issue called church restitutions and the topic of the separation between churches and the state in the Czech Republic. Its main goal is to provide a comprehensive view on this controversial theme. The theoretical part provides basic definition of related concepts and contains a historical analysis of church property. The practical part consist of analysis of the Act. No. 428/2012 Coll. and highlights its strengths and weaknesses. It also contains some examples of contentious cases dealing with the return of church property. Based on this bachelor thesis we can say there is a many irregularities and critical points of adopted Act and we may find this topic very debatable.
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Strategy of Corporate Social Responsibility in Hilton Worlwide company and its application in local conditions
Švábová, Kateřina ; Mokrejšová, Veronika (advisor) ; Filipová, Alena (referee)
This bachelor thesis focuses on strategy of corporate social responsibility (CSR) in company Hilton Worldwide. The bachelor thesis is divided into two parts. The theoretical part deals with concept of corporate social responsibility, with the philosophy of CSR, its history and the present. This part also defines key words related to corporate social responsibility like CSR, stakeholders, corporate philanthropy, sustainable development, business ethics and corporate citizenship. It also focuses on the important role of communication in general and also in CSR. The practical part introduces the concept and strategy of CSR in the company Hilton Worldwide. This part also presents hotels Hilton Prague and Hilton Prague Old Town and their activities within the CSR. SWOT analysis as strategy tool was used to evaluate the concept and communication of CSR in both hotels. The final results of analyses showed problems in internal and external communication. Based on results of SWOT analysis are suggested solutions and recommendations that should improve understanding and perception of CSR concept in both hotels, improve internal communication for employees, and use all modern communication tools and channels for communicating information about CSR activities. These measures will lead to increased loyalty and strengthening the company's competitiveness.
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