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Incentivy a prosociální jednání mužů a žen
Pulcová, Eliška ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
The aim of the thesis is to find out how strong have monetary or other incentives effects on prosocial behavior and conduct of men and women. The work deals with how different behaviors in regard to gender in areas such as altruism and regular support private charities, participation in volunteer activities, social preference and concern for cultural heritage, when an image motivation is on place or is not, and if the behavior is incentivized or not incentivized.
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The creation of videotutorials for the University of Economics, Prague
Zeman, Ondřej ; Šedivá, Zuzana (advisor) ; Kupec, Michael (referee)
The purpose of this bachelor thesis is to acquaint readers with new possibilities of teaching by using information technology and its application, when making learning material. The main outputs of this thesis are video tutorials, which serve as an education support for the course 4IT110 Use MS Excel in business practice taught in the University of Economics, Prague. However, it may be useful to other students of different courses. The process of making tutorials is described from the very beginning by specifying methodology, creating model exercises, subsequent testing of tutorials by students and optimisation of videos according to their suggestions and comments.
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Development of POS system application with support of EET for retail trade
Nguyen Manh, Tho ; Pavlíčková, Jarmila (advisor) ; Bruckner, Tomáš (referee)
The goal of this thesis is to design and develop an application software for the POS system. The main criterion of the developed system is to support online registration of sales, which meets the requirements stated by the Act no. 112/2016 Coll., on Registration of Sales. In this thesis the POS system is designated to support processes of retail trade. The theoretical part focuses on the description of the POS system and its components. To solve the issue of online registration of sales, an analysis of the legislation and the market with the POS systems was made. The thesis also presents an analysis of the processes and requirements, a solution design and the implementation of applications based on Java. To test the functionality of the developed application a test case was used. The final chapter summarizes the content of the thesis and outlines possible future developments. The output of this paper is a functional POS application, which will be available for download under open-source license. This paper could also serve as a business guide to understand the topic of POS systems and online registration of sales.
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Sustainable tourism development of Vysocina Region
Veselá, Markéta ; Macháček, Jaroslav (advisor) ; Vondráková, Zuzana (referee)
The diploma thesis deals with the topic of sustainable tourism development at the regional level. This phenomenon is elaborated on the example of Vysocina Region. To evaluate sustainability of its development, the potential of this touristic destination is researched regarding various areas, including key products. These are subjected to comparisons with recommendations of significant tourism organization for the purpose of assessing the sustainability of tourism. The diploma thesis also includes a comparison with other Czech regions experience as a touristic destination. Vysocina Region has favourable initial conditions for its sustainable development, especially regarding supply of key products, which include both environmentally friendly goods and cultural attractiveness contributing to the personal development of individuals and promoting intercultural tolerance. The main issue appears to be the spatial imbalance of its development in the region, caused mainly by the concentration of tourist activities to certain areas and low local initiative in the less attractive areas. The diploma thesis proposes a number of solutions, such as utilization of geocaching and products of gastroturism, supporting the foundation of local destination management organisations, promoting cycling tourism and the foundation of highly visited tourist destinations.
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Support of marketing through social networks
Vaněk, Jiří ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The goal of the diploma thesis "Support of marketing through social networks" is to pro-vide an overall series of recommendations for editorial staff of magazines and similar journals how to proceed in communication on social networks. Afterwards, these recom-mendations are applied to a specific title, Exclusive magazine. The practical part contains an introduction and analysis of communication on social networks. Based on the analysis of communication magazine Exclusive, and an analysis of the competition is designed a proposal of how to improve the use of social networks in the communication mix of the mentioned journal. The theoretical part describes the possibilities of online marketing and online PR with a focus on social media and networks.
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Interface for algorithms teaching
OUŠKA, Vojtěch
The main aim of this work is to design and implement software platform for support of basic algorithms learning. The output is a graphical environment which helps to create basic programs. These programs can be executed and visualized. The application is intended for teachers as a utility during their lessons as well as a tool for students preparing for their exams.
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The Quality of Life Analysis at Educators and Propose a Program for Health Support in Tabor Region
HÁJKOVÁ, Martina
Thesis The Quality of Life Analysis at Educators and Propose a Program for Health Support in Tabor Region support especially deals with tutorial profession in the theoretical part, competence of teachers and provides the tutor profile. It describes quality of life concept in the next chapter. Important thing especially is the quality of the teacher´s life and its issue as well as the support of the teacher´s health. There was my aim to analyze the quality of tutor life in Tábor area in the research section and to propose and to verify the program of the health support. The research was realized on the base of questionnaire survey with the help of questionnaire WHOQOL-BREF. There was found a good life quality of the tutors and there was even the quality of life improved in the group that participated of my intervention program.
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Ethics in relation to social protection of children
Doležalová, Radka ; Mitwallyová, Helena (advisor) ; Matula, Miloš (referee)
This Bachelor's thesis deals with activities of the the Office for Social Protection of Children with emphasis on ethical aspects and support given to the OSPOD workers by employers. The paper analyses whether the level of support is sufficient, how it impacts on the efficacy of the OSPOD workers and who provides the funding. The theoretical part focuses on analysis of the ethical codes of the OSPOD workers and on activities of this institution. The practical part analyses in detail two selected bodies of the OSPOD, particularly from the perspective of the support provided by employers in dealing with ethical issues and looks at complaints dealt with by the Ombudsman with emphasis on the ethical aspects of the complaints. Based on the analyses of the selected OSPOD bodies, it can be concluded that the support in dealing with ethical issues provided by employers is sufficient, it has a positive impact on the outcome of the OSPOD activities and it is funded from subsidies for social and legal protection of children.
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Cunsumer behavior of Neoluxor customers in charity support point of view
Bíbová, Barbora ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The main goal of the thesis is to learn the dominant factors of consumers behaviour of Neoluxor customers and the influence of institution support in their determination processes. The starting point for customer decisions is the attitude towards the nonprofit sector in general. The theoretical part describes the characteristics of the fundamental activities and terms which are used further in the practical part. The crossing of profit and nonprofit sector in the thesis requires to differentiate understanding of marketing in individual points of view. Corporal responsibility becomes an influencing factor in the strategy of both profit (Neoluxor) and nonprofit organizations (TERIBEAR, Konto Bariéry, ADRA). The practical part selects useful information of secondary research and also, with the results of the questionare, it makes the image of the dominating features of decision making of present and potential customers. The thesis is concluded by the evaluation of results of the research and recommends a more effective cooperation of institutions with the market using Neoluxor network.
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