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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Experiment CAPEX-U: Současnost a Budoucnost
Frolov, Oleksandr ; Koláček, Karel ; Štraus, Jaroslav ; Schmidt, Jiří ; Boháček, Vladislav ; Prukner, Václav
A new pulse capillary discharge driver with a laser-triggered main spark gap has been developed. The assembled CAPEX-U device consists of a Marx generator, of a pulse forming line, a gas-filled laser-triggered spark gap and a ceramic capillary. Its design was supported by mapping of electrostatic fields in the most exposed regions and by analysis of an equivalent circuit. Operation of the laser-triggered spark gap was tested on a single-channel model. In the paper, the results of the modelling and of the first electrical tests of the whole device (capillary current and voltage at the end of pulse forming line) are presented.
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The system and the financing system of psychiatric care in the Czech Republic in the period 2010-2016
Křížová, Natálie ; Lukášová, Tereza (advisor) ; Bartůsková, Lucia (referee)
The bachelor thesis focuses on mental health, which is becoming a socio-economic problem these days. Since there is a constant prevalence of patients with mental illnesses and thus an increase of a burden in the economic system, this work explains the system of psychiatric care, which is crucial for the future development of mental health of Czech population. Based on the analysis of the issue it is evident that the effort to manage the care system to community care will do not contribute to the reduction of treatment costs, but on the other hand, will facilitate the accessibility to psychiatric facilities for patients. The funding of psychiatric care is not based on the national health system, which influences the direction of a large part of the funds for treatment in psychiatric hospitals.
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Financial impacts of the economic crisis on Czech festivals of classical music
Jelínek, Jakub ; Riedlbauch, Václav (advisor) ; Mikan, Pavel (referee)
The main objective of this thesis is to map and interpret the financial impacts of the economic crisis on a selected group of classical music cultural events by describing the influence of the possible decline in financial resources on their output and efficiency. The first part of the thesis presents the theoretical basis of culture financing and cultural policy in the Czech Republic and sums up the fundamental economic theories of the behaviour of economy during economic crisis, thus providing a starting point for further interpretation of the performance of these organizations. The second part of this thesis comprises qualitative research of possible variables on a representative sample of classical music festivals. The research is carried out through a content analysis of their annual reports and a secondary analysis of other data provided by relevant institutions. The final section of the thesis attempts to evaluate the impact of the economic crisis on the cultural sector, to confirm or disprove the initial premises and to evaluate generally the financial stability of the Czech classical music festivals.
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Behavior analysis of unskilled negotiators during negotiation
Szabó, Tomáš ; Jarošová, Eva (advisor) ; Jusko, Roman (referee)
This thesis attempts to map out the negotiation strategies used by unskilled negotiators and among these, to identify those strategies which prevent such negotiators from achieving the most effective outcome. In highlighting such incorrect negotiating strategies, the thesis aims to steer academics away from using such strategies as part of their future teaching material on negotiation strategies. The theoretical aspect of this work describes the theory behind negotiating strategies and maps the features, styles and negotiation procedures which are used during negotiation. The practical part of the thesis interprets results gained from the research which was carried out. This research, which was conducted in the winter semester of the 2013/2014 academic year, involved the staging of bargaining games that were held over five separate sessions as part of the subject "Introductory training of social and management skills".
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The phenomenon of refugees in the Syrian civil war
Durdisová, Marcela ; Lisa, Aleš (advisor) ; Prorok, Vladimír (referee)
This thesis deals with the current issue of refugees on the background of the Syrian civil war and its consequences for stability in the region. With regard to the fact that the crisis in Syria is felt throughout the entire Middle East region, the aim of this work is to map the impact of the conflict on neighboring countries of Syria. Based on the hypothesis, the effects of civil war and refugee phenomenon destabilize the whole region; therefore, my research question concerns political and social implications of the Syrian crisis in Iraq, Jordan, Lebanon and Turkey. The work also reveals the vulnerability of these countries, which find themselves in a dangerous situation resulting from the Syrian events. In terms of methodology, this work uses a variety of methods. My research relies especially on the methods of research, description, comparison, analysis and synthesis, historical method and interview method as well. Based on these methods, I will answer the research question through a wide range of impacts, covering security, political, social, ethnic, and economic issues of the analyzed countries.
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Cultural capital of Bratislava and its influence on tourism
Jančovičová, Soňa ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
This thesis is analyzing culture and tourism in Bratislava, which has already became tourist destination in the past and it has large potential to become a favourite destination due to its rich history, culture and nature. Firstly, there are given basic definitions for better orientation and understanding of this theme. Last part focuses on culture and tourism in Bratislava with a view to the city as a tourist destination. In thesis I focused on analysis of tourist infrastructure, competition, marketing and destination management. The part of the thesis is presenting the analysis of Bratislava culture and information centre, which is aimed to the city promotion.
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Analysis of the real estate market in Hradec Králové region
Vašata, Zdeněk ; Hartman, Ladislav (advisor) ; Trýznová, Jana (referee)
The aim of this thesis is analysis of real estate market with focus to small investor with interest in appartments in Hradec Králové region. The first part is theoretical, oriented to general information about real estate market and useful economical knowledge for investing into real estate. Practical part is focused to Hradec Králové region. The best localities are find out with financial and general (e.g. geographical, demografical and infrastructure aspects) research of the region. In these recommended areas are made model analysis and potentional evaluations for the purpose of small investor in this region.
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Implementation of the Smart Metering Systems in Energetics in Slovakia
Petreová, Adela ; Machek, Ondřej (advisor) ; Tyll, Ladislav (referee)
The goal of the Master´s thesis is to map the actual situation of transformation of power energy sector to smart grid, find answers to some of the major questions concerning the implementation of smart metering systems, evaluate societal and economic costs and benefits, evaluate trends in legislation, compare the situation in Slovakia with other peer countries from the European Union, and create a follow-up recommendations for Slovakia based on this assessment. The thesis includes detailed critical analysis of the CBA, originally created for Slovakia, using benchmarking with countries with a different calculation approach. The used methodology in this work is a research of available resources, qualitative research of case studies, break-down of the CBA, and expert research through interviewing. The outcome is evaluation of economic and societal contributions of smart metering systems and mapping the process and state of the implementation.
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