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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Analysis of social services for seniors in the Czech Republic during the years 2007 - 2015
Fialová, Tereza ; Prudká, Šárka (advisor) ; Kotýnková, Magdalena (referee)
This thesis focuses on the theme of social services for the elderly and its development since 2007 to 2015. The goal is to describe the development of social services in the Czech Republic, in the regions of the Czech Republic and comparison between them. The Bachelor thesis also has the goal of informing about the current situation and future predictions. The theoretical part deals with the definition of social inclusion services within social policy. An integral part is the description of the basic forms of social services, social service providers and legislative and financial framework for social services in the Czech Republic. The method used in this part is the literature research focused on characteristics of social policies, particularly on social services. The empirical part follows information from theoretical part. The research is focused on the Czech Republic as a whole and then goes into exploring the specifics of individual regions and their comparison. Here, the methods used are: analysis of the existing system of social services and regional comparison. The data sources are mainly from Czech Statistical Office and Ministry of Labour and Social Affairs. The result of my investigation is the confirmation of the need for social services in the lives of seniors. The goal of this thesis is to highlight the current systemic shortcomings of providing and funding of social services, mainly because of increased number of seniors in Czech Republic.
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Spekulace s komoditními deriváty
Kovaľ, Matúš ; Pígl, Jan (advisor)
In my work Speculation with commodity derivatives – case study I wrote about my personal experience with commodity trading The work itself is divided into two parts; first part explains the theoretical background needed for my work. It defines terms like finance market, exchange, different types of exchanges, and it also explains what commodity and commodity exchange is, furthermore it defines derivate I did trade, futures. Moreover, first part of my work describes different methods that are used for prediction of price movements, like fundamental, technical and psychological analyses. During my trading, I mostly used technical analysis, therefore I'm talking about this method more deeply and I describe few procedures more in detail. In the second part, I'm writing about my actual commodity trading. I was able to do that thankfully to CTS system, since the company allows its prospective customer, to use company's software and trade with virtual money, but with real time data from Chicago commodity exchange. Very fast did I understand that it's quite simple to learn how to use technical analysis. But what troubled me the most was the psychology of trader. I was unable to keep up with my trading plan, since my decisions were influenced by emotions like fear, stubbornness and impatience. And that was the reason why I focused on this in my work. I can divide my actual trading into three periods. In first, I was so inexperienced and shocked by how my emotions influenced my decisions that I was not able to keep up with any trading plan I prepared before start. In second period, I was able to make a plan and hold onto it. I was aware of problems that can be caused by emotional decisions, and I paid attention to them. In third period, I improved my trading system, and I was able to successfully trade commodities.
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Selected problems of application of the Insolvency Act
Kulíř, Martin ; Pohl, Tomáš (advisor) ; Macková, Alena (referee)
Selected problems of application of the Insolvency Act On the 1st of January 2008, Act No. 182/2006 Coll. on Insolvency and its Resolution (Insolvency Act), which constitutes the substance of current legal regulation of bankruptcy law in the Czech Republic, came into force. There was a need to adopt new regulation emerged not only as a result of obsolescence of the original regulation, which - despite numerous direct or indirect amendments - was not able to respond adequately to economic changes, but also due to the necessity to adjust bankruptcy law to European legal regulations. The Insolvency Act together with implementing regulations form the basis of an entirely new and complex legal regulation which stands on its own principles, introduces uniform insolvency proceedings for all kinds of resolutions of insolvency and also new forms of insolvency resolutions. In addition to bankruptcy as a traditional and liquidating form of insolvency resolution, the Insolvency Act introduces a reorganisation and a discharge of debts as preservation methods of insolvency resolution which might be more profitable both for the debtor and his creditors. Reorganisation is designated for entrepreneurs, while discharge of debts was adopted as a resolution of state of insolvency of non-entrepreneurs. But this current legal...
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Design of heat exchangers for high temperature applications
Jonák, Martin ; Kilkovský, Bohuslav (referee) ; Kermes, Vít (advisor)
This thesis is devoted to thermal-hydraulic design and rating of heat exchangers with the specialized commercial software HTRI. These heat exchangers are solved for real high-temperature applications, where the hot fluid is a flue gas with high temperature (above 500 °C). In the thesis is made a brief analysis of the conventional design of heat exchangers usable for high-temperature aplications, description of the basic relations, description and brief user manual of software HTRI. Further, work includes a comparative study of methods for calculation of pressure drop of the fluid at 180° elbows, as support analysis for solution of required applications characterized by low pressure drop of process fluids.
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Export financing of complete industrial plants trade with state support
Šebesta, Ondřej ; Čajka, Radek (advisor) ; Taušer, Josef (referee)
The thesis deals with the financing of complete industrial plants exports with state support. The author is initially engaged in Export Strategy of the Czech Republic with an emphasis on companies founded by the state in order to support exports. Legislation in this field follows. The greatest emphasis is placed on methods of medium- and long-term export financing. One part of the thesis is a case study illustrating the possible practical way of financing export transactions.
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Physical Load Analysis In Woman's Beach Volleyball
Maciolková, Hana ; Vorálek, Rostislav (advisor) ; Buchtel, Jaroslav (referee)
Title: Physical Load Analysis In Woman's Beach Volleyball Objectives: The objective is to examine time characteristics, cardiac strain, movement pattern and the individua! volleyball skills in woman playing beach volleyball. The results will help aid athletes and coaches to improve individua} and team performance in the sport. Methods: Analyses of the thirteen game records were used to compile data for statistical time measurements, movement pattems and individua! volleyball skill. Through the use of sport testers, four individua} athletes in four separate toumaments had their heart rates recorded. These heart rates were further analyzed to collect the appropriate data for cardiac strain characteristics. Results: The average game time was 37 minutes with 5 - 9 seconds exercise loads and 15 seconds recovery time. Beach volleyball is high to middle level intensity game with mixed aerobic- anaerobic energy supply system in use. The average heart rate falls in the interval of 150 and 180. The jumping load is about 41 and more jumps counting serve jump, block and spike. The prevalent movement distance is within 4 meter range. The results also shows that the blocking player is under large physical stress while changing repeteadly position between defence on the net and in the field. Keywords: Beach...
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The influence of chosen psychical factors on performance of competitor in wild water slalom
Kubričan, Pavel ; Bílý, Milan (advisor) ; Hátlová, Běla (referee)
Title of diploma paper: The influence of chosen psychical factors on the performance of Competitor in wild water slalom. Aim: The aim of the work is based on the results of the questionnaire CSA-I 2 to determine the values of all three components Racing anxiety and their impact on the performance of the plant itself. Methods: To determine the values of competitive anxiety questionnaire was used CSAI-second results They were processed using the statistical program SPSS. The comparison was used for data nonparametric correlation research. results: Water slalom have higher cognitive and somatic anxiety and lower confidence than top athletes from other sports. has not been demonstrated linear relationship between the individual components racing anxiety and own performance in a given race. Keywords: Racing anxiety, self-confidence, sports performance, water slalom. Powered by TCPDF (www.tcpdf.org)
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Statistical inspection
Vyškovský, Jaroslav ; Fiala, Alois (referee) ; Pernikář, Jiří (advisor)
This work solving with the statistical inspection verification of big amounts of products imported to Czech Republic. Work it self is designed as general handbook and it will be possible to use it on other products then the model one. This work was elaborated with company which is importing screws for wood industry. We used common standards to define quality requirements of verificated products, and to design statistical inspection plans. The goal of this work is technical and economical evaluation of designed method, which was used on model product.
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