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Comparison of certain characteristics of non-profit sector in the CR and the USA
Dobešová, Jana ; Doležalová, Antonie (advisor) ; Sunega, Petr (referee)
Neziskový sektor hraje nejen v České republice, ale také ve všech vyspělých ekonomikách, stále větší roli. Proto je užitečné na jeho existenci a růst reagovat a pomocí analýz, komparací a studií nejen mu, ale celé společnosti, pomoci v jeho poznání. Práce se nejprve zaměřuje na podání stručného historického vývoje, důležitých definic, terminologie, funkcí a teorií vzniku neziskových organizací. Na základě tohoto popisu potom komparuji americký a český model podle os komparace, kterými jsou institucionální formy, financování a oblasti působnosti ziskového sektoru. Hlavním cílem mé diplomové práce je pomocí komparace poukázat na změny a společné rysy, které by mohly pomoci při hledání, poznání a institucionálním ukotvování českého neziskového sektoru.
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Analysis of the management of health insurance company
Golovkova, Anita ; Zouhar, Tomáš (advisor) ; Svoboda, Michal (referee)
The bachelor thesis deals with the issue of the management and accounting of health insurance companies, which belong to the non-profit sector and also rank in the government sector. The aim of these institutions is not primarily to achieve a profit, but the most efficient way to ensure universal health insurance. The work is divided into theoretical and practical part. The introduction describes the legal standards in public health insurance and its essence. Further work is focused on the characteristics of the health insurance companies, their management, cash funds and accounting. In the practical part is carried out the analysis of the management of a specific health insurance company -- Health insurance company of the ministry of interior of the Czech Republic in the years from 2011 to 2013.
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The specifics of management (leading) personnel selection within the Czech education system compared with the management personnel selection within a non-educational field
Strejcovská, Barbora ; Krutská, Dagmar (advisor) ; Hamerníková, Dana (referee)
My bachelor thesis deals with the difference between the selection and subsequent allocation of human resources to managing posts within the educational sphere and commercial sector. The thesis is based on longitudinal monitoring of the described differences and uses basic knowledge of personal psychology including modern psychological methods of personality typology. The thesis works with the results of an elementary empirical examination of persons within the educational, noneducational, public and private sector, based on the outputs of MBTI personality questionnaire ((Myers-Briggs Type Indicator). The aim of the thesis is not only to describe the basic differences of both approaches. It also tries to offer elementary or rather basal solution proposals as a part of the currently in progress changes within the Czech educational system, using inspiring material of the so called White Book of the Ministry of Education, Youth and Sports. Practical use of this paper lies above all in the field of the optimalization of the use of school management human resources and that is in direct relation to schools established by the Prague City Hall.
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Proposing the financial performance prediction index for decision support of the hospital management
Hajdíková, Taťána ; Černá, Anna (advisor) ; Lieskovská, Vanda (referee) ; Lazar, Jaromír (referee)
Dissertation thesis deals with the managerial needs in the area of financial health. Managers need a tool to reveal the impending financial failure or to assess the financial quality of the organization. They link their decisions to performance, ability to pay, employee productivity, financial resources and financial risk. In the theoretical part of the thesis it is necessary to explain the non-profit sector and its connection with the hospital environment. It is also necessary to introduce models used both in the Czech Republic and abroad, which share common elements. The basic aim of this thesis is to propose a financial performance prediction index for decision support of the hospital management, the owners of hospitals and insurance companies. To achieve the basic goal, three sub-goals must be accomplished. The first goal is to divide the hospitals into healthy and unhealthy by using the multi-criteria methods. The second goal is, based on an expert approach with the support of statistical methods, the selection of indicators appropriate for the hospital environment and the third goal is to find a suitable method for the determination of weighted representation of individual indicators in the proposed index and to assemble the final form of the new financial index for the hospital environment.
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Ellipsometry of Thin Films
Novotný, Zbyněk ; Navrátil, Karel (referee) ; Nebojsa, Alois (advisor)
Diploma thesis deals with ageing process of thin films of Co and Cu on Si substrate, prepared by the IBAD method. The process of film ageing, which depends on time of exposition to the atmosphere at room conditions, was investigated with spectroscopic ellipsometry (VIS+UV) and atomic force microscopy. In case of thin Co films, approximately four days long incubation period was observed. During this time period, a change in the optical parameters of the film occurs without a measurable change of the film topography. Using non-contact atomic force microscopy, a growth of the transitional film in the island growth regime was observed. During the ageing of thin Cu films, two stages of growth of the transitional layer were observed - nucleation stage and growth stage. Both of these time periods of the transitional layer growth show direct logarithmic dependence. Using non-contact atomic force microscopy, the growth of the transitional film was observed. Using atomic force microscopy in non-contact regime, time dependent measurement was done and the process of forming of one monolayer of the transitional layer was documented. Within the diploma thesis, a series of experiments on ultra high vacuum system were performed in order to investigate phase transformation of thin Fe films (22 monolayers) on Cu(100) stabilized by CO absorption. The transformation from fcc phase to bcc phase was induced by Ar+ ion beam bombardment with the ion energy in the range (0.5-4) keV. The process of phase transformation was observed by surface magneto-optic Kerr effect, Auger electron spectroscopy and low energy electron diffraction.
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Efficiency and Effectiveness of Advertising Campaigns
Linhartová, Simona ; Guzi, Jan (advisor) ; Kincl, Tomáš (referee)
The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique. It is one of the unusual methods that successfully measure these factors of advertising from the presepective of attitudinal preferences and associations. The aim of thesis is to approach standard and non-standard approaches to measuring the efficiency and effectiveness of advertising campaigns and in concrete example of company which is selling the products from prevention against fleas and ticks.Describe and apply these approaches.Furthermore, based on the state before the campaign and after campaign,to analyze and show changes in attitudes of target group. Finally, to propose the strategy for future planning and to recommend effective investment of funds in the next year and efficient communication products of services through the media.
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Analysis of the marketing activities in nonprofit organization INEX-SDA
Müllerová, Michaela ; Procházková, Markéta (advisor) ; Polcar, Jakub (referee)
The aim of this thesis is to analyze marketing activities of nonprofit organization INEX-SDA and make recommendations relating to the marketing mix which would increase awareness of this foundation and also increase voluntary help from the public. The thesis is divided into two parts. First part deals with theoretical definition of marketing and its specifics related to the nonprofit sector. The theoretical part is followed by a practical part in which organization INEX-SDA and the individual elements of the marketing mix are specified. In this part there was also done marketing research. With the analysis of marketing activities information is obtained which together with the theoretical knowledge leads to recommendations relating to the marketing activities of this non-profit organization. The thesis ends with an overall summary.
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Marketing strategy of a Non-profit Organization CDO
Chmelík, Jan ; Lhotáková, Markéta (advisor) ; Machová, Veronika (referee)
The aim of this bachelor thesis is to analyse the marketing strategy of a Non-profit Organizaton CDO. In the theoretical part of this thesis, all the juristical background is defined, the following discribes all the parts of the extended marketing mix. The main task of the next practical part is dedicated to the communication activities of the CDO, while their success was investigated by a double survey. This bachelor thesis ends with suggestions and recommendations of the author for the CDO to improve the efectivity of their communication activities.
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The Medial Portrait of Companies Providing Nonbank Loans
Fuková, Ladislava ; Závozda, Petr (advisor) ; Jirák, Jan (referee)
The main theme of this thesis is the non-banking- loans- companies and its medial portrait. The thesis formulates the basic hypotheses related to social status and reputation of non-banking companies. As the research method there was chosen the quantitative content analysis. The research sample consists of the daily papers Hospodářské noviny, MF DNES and some selected economic and political magazines. The research period was divided in two parts: March - June 2010 and September - December 2010. The thesis contents two analysis: the first one contents the results of surveys of the company called Provident Financial. The second one is an analysis of advertising in the daily papers MF DNES and Hospodářské noviny. The results of the analysis of advertising didn't confirm one of the main hypotheses assuming that the non-banking -loans- companies have any impact on the content of investigated media. And vice versa, other hypotheses were confirmed by results of the quantitative content analysis. The result of the analysis is that the non-banking-loans- companies are presented as companies working within the standards of law and which are entitled to a place in the financial market.
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Dog in advertising and marketing
Němečková, Petra ; Khabirova, Maja (advisor) ; Vondra, Zdeněk (referee)
This bachelor thesis deals with dog in advertising and marketing. There are explained the main points across disciplines in the first theoretical part, such as marketing, advertising, psychology or the dog impact on humans. The practical part contains three advertisements with dog in them followed by marketing communication analysis of profit and non-profit organizations. Then there is a real marketing campaign, which I did for a non-profit organization -- shelter in Krásný Les near Frýdlant.
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