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The meaning of the leisure for young people
KOČEROVÁ, Martina
Free time is one significant phenomenons of young people's life. The attitude which young people have to free time depends on their subjective meaning of it. The author builds on the theory of Charles Osgood and tries to find the meaning from free time using the semantic differential as a method of research and the result compares with the definition of free time in literature.
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Web-based application for Czech language e-learning
Lam Van, Duyet ; Vodňanský, Daniel (advisor) ; Zumr, Jiří (referee)
Lack of knowledge of the Czech language means a serious problem for foreigners living in the Czech Republic. Czech language should help them in communication, business, studying, but for some people it is also the necessary condition for obtaining a permanent residence. The aim of this bachelor thesis is to design and implement a web application that should serve as a source of learning the Czech language for foreigners. To achieve this goal, the thesis first deals with the analysis of the existing solutions for Czech language e-learning. A design of a web application, user interface and the structure of the database model is suggested based on the finishing analysis. After designing the web application, its development follows, in which the client/server architecture and selected web technologies including Laravel Framework, jQuery and MySQL database system are used. The output of this work is a detailed web-based application that provides an access to educational lessons, instructions and exercises for users, who need to improve in Czech language. They can test their knowledge and determine their skill level.
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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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Evaluation of the effectiveness of prevention of tobacco smoking in secondary schools in the district Strakonice
HOCHOVÁ, Tereza
This thesis deals with the issue of smoking. It is a serious global problem. Illnesses and death associated with smoking are among the most important problems of Public health in most countries. The risk of damage threatens not only to active smokers but also those who are exposed to passive smoking. Abuse of tobacco is clearly linked to cardiovascular diseases, cancer and other serious diseases. Most smokers begin to smoke no longer in secondary schools. According to Kalina (2003) is modus 14 years. Therefore, preventive activities must be realized before this period. School (outside of family and peers) affects education, attitudes and values of the student. Compulsory school attendance does from primary schools ideal environment for implementation preventive activities. That is reason why I wanted to know if and how well schools use an education as a means of primary prevention. Theoretical part contains the terminology associated with tobacco issues, further a history of tobacco and methods of tobacco and nicotine use. The following chapters provide information of substances contained in cigarettes, selected diseases, prevention, legislation, cessation and withdrawal symptoms and methods of quitting. I used a quantitative method for research in the practical part. Respondents were selected from among pupils from primary schools of Strakonice. At each of the schools in Strakonice I addressed to 50 pupils. First half of them were educated and second half were not. Two hundred of students were interviewed together. I discarded two questionnaires. Total quantity of respondents was 198 students. Questionnaire contained 20 questions, which was designed for students of second grade of elementary school. I set three targets. The main target was to map the problem of smoking among pupils of primary schools in Strakonice, evaluate the impact of education on the knowledge of the respondents and ascertain the views of students on the quality of education. Research has shown that the prevalence of smokers among students of second grade of elementary school in Strakonice is lower than prevalence by GYTS. Older pupils (who were educated) smoke to the greater extent (15.3 %) than younger (uneducated) pupils (6 % smokers). More than 70 % of smokers want to quit the smoking. Almost 26 % of respondents tolerate smoking of other people. Impact of education was assessed by the knowledge part of the questionnaire. It contained eight questions with a choice of four answers, only one was correct. The quality of information obtained in the school, most pupils assessed as good or marginal. These three hypotheses were created: the prevalence of smokers among respondents is higher with higher age, there is a statistically significant difference in knowledge of the issue of smoking between educated and uneducated pupils, and school provides respondents more information than other sources. For statistical verification was used the chi-square test at a significance level of 5 %. The first and second hypothesis was confirmed. A third hypothesis was refuted. Most pupils answered: media (television, internet...), school and family. The quantity of answers was balanced and so we can't talk about a statistically significant difference. Survey has enabled me to become a teacher for two hours. I was able teach sixth grade pupils in the issue of smoking. I have gotten so complex idea about the role of education in primary prevention. I was also convinced that it is necessary to grasp the issue from the perspective of pupil, not teacher. The theoretical part of the thesis can serve as educational material for students, teachers and the public. The practical part can be used to compare the results with other works or to monitor trends of smoking in Strakonice.
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French System of Innovation
Horáková, Jana ; Vlčková, Jana (advisor) ; Vošta, Milan (referee)
This thesis is focused on French innovation system and its outputs. The aim is to analyze innovation performance of France, as well as its innovation policy and to find out the meaning of the innovation system for French economy and its competitiveness. The thesis also includes a case study of a shareholder and presents his perspective. The first chapter explains basic definitions and innovation related terms and reviews innovation associated theories. The second chapter examines the French innovation system evolution and its performance based on statistical data. Moreover, the French innovation business conditions and an innovation policy will be discussed. Following the analysis of the French innovation system, the last chapter evaluates whether the target of reinforcing innovation capacity is met. At the same time, the third section presents a player of the system, Raise company, and its position within this innovation system.
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Decision making of Prague moviegoers
Macháček, Ivan ; Hanzlík, Jan (advisor) ; Zelený, Martin (referee)
The aim of this work is to analyze attitudes of Prague film viewers towards watching films at the cinema and at home and to find out on what factors do they base their decision to watch a particular film. The means to achieve this goal are research of existing literature related to this subject and my own research through a questionnaire survey on a sample population of Prague with a corresponding demographic composition. The most crucial conclusions from this investigation are related to the frequency of watching movies in the cinema and at home, attitudes towards the origin and localization of movies, attitudes towards various genres, factors influencing the choice of a film and comparing the results of various demographic groups (by gender, age and education) within these topics.
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Marketing plan for selected gastronomic tours
Mokrišová, Kristýna ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.
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Leisure activities for children with hearing handicap
SEBENIOVÁ, Tereza
The topic of my bachelor thesis is: "Leisure Time Activities for Hearing-Impaired Children". The theory part of my bachelor thesis explains what hearing impairment means and the associated concepts, and it further presents special education as an academic discipline and surdopaedia as its branch. The final theory part defines the concept of leisure time and describes the organisations and institutions that offer leisure time activities. The thesis is aimed to determine the offer of leisure time activities for hearing-impaired children in České Budějovice. The research part is focused to identify how hearing-impaired children spend their leisure time, and to gather information from people who work with hearing-impaired children. To further illustrate this issue, it was necessary to find out in the organisations that offer leisure time activities whether they have some clients amongst hearing-impaired children and whether their organisations enable at all to work with such handicapped children. The research part was implemented using qualitative research and the method of controlled interview. The research was carried out in the period of four months from January to April 2011. Interviews were conducted in three target groups - the S1 set comprised hearing-impaired children, S2 covered teaching staff, and S3 included organisations and specialists who offer leisure time activities, or children and youth organisations. A total of 20 interviews were conducted with hearing-impaired children, 3 interviews with school staff and the staff of the Special Education Centre for Hearing-Impaired People, 1 interview with the interpreter from the Basic Deaf Organisation, and 9 interviews with the staff of the organisations that offer leisure time activities. The research results show that children who do not depend on communication using the sign language spend their leisure time similar to their intact peers. Further it was determined that no specific afternoon club is available for hearing-impaired children in České Budějovice, but none of the approached organisations offering leisure time activities resist to work with such handicapped children. The gathered knowledge can inspire parents of hearing-impaired children to improve how their children spend leisure time. The knowledge could also be used by organisations and institutions that offer leisure time activities.
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The Religious Sisters' charitable and social service after 1948
BÁRTOVÁ, Hana
This bachelor's thesis focuses on the destiny of female orders and congregations, whose traditional work in educational and medical institutions was forbidden by Action Ř in 1950. Communist regime tried to force nuns to take off their habits and work in civil occupations, by means of hard work in factories and on farms. Female orders, whose main role was to educate children and youth, and contemplative orders had to find new areas for their activities. Despite the difficult situation, nuns tried to carry out social and charitable work in such areas, where communist regime allowed them to do so. Many of such affected female orders and congregations found their fulfilment as care workers in health service, social and charitatible area, particularly by taking care of the sick, the old and mentally and physically disabled people. The theoretical part focuses on a description of the relation between church and state after 1948, the status of nuns after the communist takeover in February 1948 and district church secretary's and region church secretary's tasks in relation to nuns. The thesis describes communist work camps for nuns in more detail, there were strict rules and routine and very poor conditions, far from dignified way of life. The summary shows individual communist work camps with factories and workshops, where nuns had to work. The reseach part of the bachelor's thesis describes nuns' social and charitable work after 1948 and their motivation that helped them overcome difficulties, resulting from communist regime. I used the method of qualitative research and oral history method. I have made four profiles of nuns, on the basis of their life stories. These profiles monitor their lives with respect to the topics from the theoretical part of the bachelor's thesis and everything is supported with suitable quotations. I try to monitor both common and different experience of individual nuns and consider how questions of great history reflected on their life stories. The conclusion of the bachelor's thesis cosiders nuns' motivation for their devoted service to their neighbours, their attitudes, opinions and experience.
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Motivation and evaluation of empolyees
Sinkulová, Anna ; Legnerová, Kateřina (advisor) ; Šmíd, David (referee)
My bachelor thesis is focused on motivation and assessment of employees in the company. The aim of this thesis is to investigate the influence of team building and benefits on employees' motivation. Literature based theoretical part of my thesis describes and investigates the real meaning and purpose of motivation and basic motivational concepts. Furthermore, I outlined the basics behind employee benefits, team building and also stated the current given trends in these areas. The practical part is focused on benefit and workplace research and their impact on the general motivation to work and the relations between the employees of the Czechoslovak Commercial Bank (ČSOB). In order to collect the best results, I used the method of questionnaires. Respondents were asked to answer questions considering their satisfaction with the system of employee benefits and the importance of teamwork. Based on the survey results I propose certain changes that should lead to motivation improvement and better job performance.
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