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Rhodium in the environment
Ondreášová, Klára ; Nevrlá, Jana (referee) ; Komendová, Renata (advisor)
This bachelor thesis focuses on the characteristic of rhodium, its use in the automotive industry, the occurrence in environmental compartments (air, soil, vegetation, water), accumulation and transformations. In this thesis there are also described methods of sampling for determination, the types of sample preparation, separation and preconcentration techniques necessary prior to instrumental analysis. The work also focuses on the most commonly used analytical methods of rhodium determination, which are spectrophotometric methods, AAS, ICP-AES and ICP-MS.
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Reliability assessment of bodies with general singular stress concentrator
Klusák, Jan
The paper presents a method leading to reliability assessment of bodies with general singular stress concentrator. The method uses combination of analytical and numerical procedures to determine fracture-mechanics parameters. The approach is based on comparison of fracture behaviour of body with a crack and a body with a general singular stress concentrator. The goal of the paper is to determine value of applied stress that leads to initiation of failure of construction.
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Hospital strategy performance
Márová, Adéla ; Dvořáček, Jiří (advisor) ; Bláha, Martin (referee)
This master's thesis called Hospital strategy performance deals with the strategic analysis of České Budějovice Hospital in relation to cost efficiency in this company. Information were provided during the interview with the company CEO, MUDr. Břetislav Shon. Primary input for financial analysis purpose were taken from the annual reports of 2011-2015. The introduction defines strategy and strategic analysis and the master's thesis' aims are specified. The theoretical part is based on theoretical definition and methodology of strategic analysis, the analytical process is introduced, as well as results evaluation based on specialized publication. The practical part consists of the description of the current situation in Czech health care, company introduction and the strategic analysis of the company. The conclusion includes the strategic analysis evaluation and recommendation for next steps.
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Optical Scanners - Suspension Kinematics Points Measurement
Souček, Ondřej ; Hejtmánek, Petr (referee) ; Blaťák, Ondřej (advisor)
The master´s thesis deals with creating a usable methodology for measuring the position of kinematic points McPherson suspension using optical scanners available on ÚADI. The answer lies in comparing the measurement results obtained using the scanners ATOS and TRITOP with regard to the different measurement methods. Using analytic geometry and the software ADAMS are fixed characteristics of the suspension, they are compared with values measured on the geometry. Finally, it evaluated the accuracy of measurement methods.
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Branding on the Internet
Prajzlerová, Adéla ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
Bachelor thesis is focused on brand advertising on Internet. Specifically for Airhole brand in Czech Republic. Thesis is divided into two parts. Part one is theoretical and part two is practical where all acquired theoretical knowledge is used and draft of brand advertising is implemented.
Literary recherché is focused on creation of on-line marketing, propagation on Internet and advantages which this type of marketing includes. Subsequently are in this part subscribed and explained essential tools for correct working and results checking of marketing on the Internet. On-line marketing strategy is described here in details which is essential to do at the beginning, how to do it and how to measure it. It is also very important to use the right web analytics where everyone has to choose at first what to measure and more importantly which tools will be used for this specific purpose.
Practical part exploits information acquired in theoretical part focused on suggestion for draft of propagation of Airhole brand on Internet. Targets and strategy were defined at the beginning. Thereafter competition have been analysed. After that own strategy has been created. It was necesary to determine target group and design of the new web site. Thereafter essential tools, aktivity, time table and the right budget have been chosen for properly working advertising of Airhole brand. Estimation of expected rusults of draft has ben determined from the given data.
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Removal of residual stress in thin sheets by tension leveling
Dymáček, Martin ; Návrat, Tomáš (referee) ; Petruška, Jindřich (advisor)
Tension leveling is a process used in the steel industry in order to eliminate any shape imperfections of cold-rolled thin strips. The master thesis deals with developing a computer program that generates basic parameters of tension leveling line. The theoretical part of the thesis summarizes the types of the shape imperfections in strips, their causes and the principles of their elimination. This part also presents the mechanism of tension leveling and describes the present-day design of tension levelers. The practical part of the thesis starts with an analytical description of stress-strain behaviour of strip during tension leveling (supposing the simplified conditions). A computer program that allows devising basic parameters of tension leveling line is created on the basis of these analytical relations. The program results are successfully verified by numerical model based on the finite element method (FEM) created in the program ANSYS. Then the interdependencies of certain input and output parameters of created program are determined. These interdependencies can be used as effective design of tension leveling lines.
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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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