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Czech Public Opinion on Government Spending on Social Policy
Tabery, Paulína
In November 2011 the Public Opinion Research Centre survey has focused extensively on social policy issues. One of the questions examined public opinion on state expenditures in various areas of social policy. People were also asked, how much they think the government cares about the social situation of citizens, and how much the social security system in the Czech Republic is abused by its beneficiaries.

Analysis of social services for seniors in the Czech Republic during the years 2007 - 2015
Fialová, Tereza ; Prudká, Šárka (advisor) ; Kotýnková, Magdalena (referee)
This thesis focuses on the theme of social services for the elderly and its development since 2007 to 2015. The goal is to describe the development of social services in the Czech Republic, in the regions of the Czech Republic and comparison between them. The Bachelor thesis also has the goal of informing about the current situation and future predictions. The theoretical part deals with the definition of social inclusion services within social policy. An integral part is the description of the basic forms of social services, social service providers and legislative and financial framework for social services in the Czech Republic. The method used in this part is the literature research focused on characteristics of social policies, particularly on social services. The empirical part follows information from theoretical part. The research is focused on the Czech Republic as a whole and then goes into exploring the specifics of individual regions and their comparison. Here, the methods used are: analysis of the existing system of social services and regional comparison. The data sources are mainly from Czech Statistical Office and Ministry of Labour and Social Affairs. The result of my investigation is the confirmation of the need for social services in the lives of seniors. The goal of this thesis is to highlight the current systemic shortcomings of providing and funding of social services, mainly because of increased number of seniors in Czech Republic.

Influence of social politics on fertility rate in specific regions of Czech republic
Dvořák, Josef ; Melzochová, Jitka (advisor) ; Babin, Jan (referee)
Thesis is focused on relationship between fertility rate and tools of state support. The goal is to reveal relationship between these two factors. Partial goal is to discover specific effects of tools of state support in specific regions of Czech republic. I have aimed on research at national level and also specific regions between years 1993-2014. In order to find these relationships I used method that compares differences in development of the fertility rate. After that, I set up regression model solved by method called fixed effects. For specific regions analysis was used OLS method. Model was able to explain more than 80 % of variability. This results can be used for predicting of citizens behavior, when some changes in family allowances occurs. Main finding is, that most motivating tools are parenting allowances and child benefits.

Incentivy a prosociální jednání mužů a žen
Pulcová, Eliška ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
The aim of the thesis is to find out how strong have monetary or other incentives effects on prosocial behavior and conduct of men and women. The work deals with how different behaviors in regard to gender in areas such as altruism and regular support private charities, participation in volunteer activities, social preference and concern for cultural heritage, when an image motivation is on place or is not, and if the behavior is incentivized or not incentivized.

The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.

The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.

Social housing - comparison of Concept of Social Housing in the Czech Republic 2015-2025 and Austrian social model
Hejduk, Radim ; Krebs, Vojtěch (advisor) ; Barák, Vladimír (referee)
The thesis is focused on social housing - public policy, that is applied in many countries of the EU. Czech Republic is currently trying its implementation. Due to rising household's costs of housing, rising expenses on demand-oriented housing policy in form of housing benefits and difficult to solve social exclusion, social housing appears to be one of the more accessible ways of solution. The goal of the thesis is at first to analyze and evaluate known forms of social housing and its application from the economic perspective, then to form reccomendations for the Conception of Social Housing for the Czech Republic in the period 2015-2025 using comparison to already-existing Austrian model. This text answers the main research question how does functioning model of social housing look like and what are the economic impacts of it on households.

Use of social services by beneficiaries of care allowance.
SEDLÁČKOVÁ, Lucie
The Bachelor's Thesis deals with the issue of the carer's allowance recipients benefiting from social services, which is important and topical in my opinion. Applying the quantitative method of research, I performed a survey based on questionnaires. I divided the respondents into 3 groups to allow questions asked in the questionnaires to cover all types of clients among whom I carried out the research. The group one included persons benefiting from residential care social services; the group two included persons provided with outpatient care or field care social services and the group three included persons who are recipients of the carer's allowance where care is provided by, for example, their family members. The goal of the Bachelor's Thesis was to find out how the recipients dispose of the carer's allowance and whether they are satisfied therewith. Two more partial goals finally resulted from the research in relation in particular to persons belonging to group one. One of the partial goals is whether the respondents are satisfied with the services provided and the other partial goal is whether, according to the respondents, the quality of the provided services corresponds with the financial means that they pay to the services providers. The hypothesis H1: The allowance is used for social services. This hypothesis could be examined among the respondents belonging to groups two and three only. In this case, the hypothesis was not affirmed. In the group three, no respondent utilizes social services and in the group two only 27 respondents out of 80, who were interviewed, benefit from such services. The hypothesis H2: The recipients are satisfied with the carer's allowance amount. This hypothesis was affirmed in a total number of 80 respondents. 48 persons are satisfied with the carer's allowance amount and the remaining 32 respondents said that they were not satisfied. I think that this research may be beneficial for social services providers, as it will find out how the respondents assess the effectiveness of the provided services or whether they would welcome a different alternative available in the area of social services.

Support for Unemployed People Aged Under 30 Years at Entry to the Labor Market
ŠABARTOVÁ, Alžběta
The Bachelor Thesis deals with the problems of unemployment benefits for people at the age up to 30 when entering the employment market. Unemployment is currently one of the serious problems in the world. The reduction in the number of unemployed people is one of the political priorities. The meaning of work as a job is taking an irreplaceable position for the life within our culture. Job loss has a considerable influence on social as well as personal life of an individual. The age is playing a significant role when seeking a job. Especially the time connected with the beginning of the career. School leavers who apply for their first job are concerned. They have no working experience, no practice, and they have so far had no possibility to acquire the basic work habits. A disharmony between zero experience and excessive earnings demands belongs to other root causes of the lack of interest in giving work opportunity to school leavers. Employment Office plays an irreplaceable role for the mediation of job and the consultancy. To solve unemployment within each target group, active and passive labour policies are available. The situation of the specific target group is stimulated especially through single programs and projects. The theoretical part pays attention to the definition and objectification of the unemployment-related terms and the analysis of labour market in Ceske Budejovice. Observations of a number of authors who are dealing with these problems and the related issues are summarized herein. The empirical part is formed by observations from own investigation. Two job-related targets have been set. The first target is to analyse the ideas the young people aged up to thirty, living in the district of Ceske Budejovice, have of their employment. The other target is to analyse the employers´ ideas of giving work to school leavers and young people. In order to fulfil the above targets, two investigative questions have been put: 1: Young peoples´ ideas of earning possibilities are unrealistic. 2: Employers find the European Social Fund helpful in giving work to young people. For the purpose of answering the investigative questions a qualitative research method, namely a case study the study of a few cases was selected. Interviewing was chosen as the most suitable method of data gathering. Initially, ten participants aged up to thirty were interviewed. At the time of interviewing, all of the participants were registered at the Employment Office in Ceske Budejovice and were taking part in a retraining scheme arranged by the Employment Office. When talking with young people I found that their gross commencing salary is expected to amount to approx. 16 200 CZK. The other selective group comprised five employers in Ceske Budejovice. It emerged from the interviews that one of the companies does not utilize the programs and projects announced by the European Social Fund at all. Two of the companies complain about excessive administration. One of the employers must always carefully consider its ability to satisfy the involvement conditions. Some negative feelings also appeared about the frequent changing the blank forms, a low number of announced projects for a particular business branch. The programs being related to deepening knowledge and staff training were most appreciated. The results of the Thesis will give the Employment Office a feedback on the utilization of the European Social Fund by employers and will help in adjusting the conditions for further projects being prepared.

Policy development and implementation: case study of social housing
Hradecká, Tereza ; Vymětal, Petr (advisor) ; Kučera, František (referee)
The diploma thesis focuses on the process of creation and implementation of public policy which is examined on the social housing policy. The aim of this thesis is to explore how is a certain policy prepared and put into use, considering the social housing policy as an example. Therefore, the key research question inquires how the process of creation and implementation of public policy looks like. The first chapter of the thesis deals with theoretical background of the public policy process, stressing the role of public policy documents. The second chapter describes the area of Czech social politics and policy as a cover for social housing policy development. The third chapter examines the history of Czech housing policies. The final chapter focuses on the development of social housing policy and examines its connections with certain public policy documents.