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Analysis of image STUDENT AGENCY
Stejskalová, Daniela ; Indrová, Jarmila (advisor) ; Svobodová, Iva (referee)
Tato diplomová práce se zabývá analýzou firemní image a smyslem jeho řízení z pohledu marketingu i z pohledu managementu v oblasti cestovních kanceláří. Práce obsahuje celkem pět kapitol. První kapitola se zabývá významem pojmu image obecně a způsobem jeho výzkumu. Druhá kapitola charakterizuje ?corporate identity? jako nástroj budování firemní image. A třetí kapitola shrnuje základní pravidla budování image. V návaznosti na část teoretickou jsou ve čtvrté kapitole popsány složky firemní identity společnosti Student Agency a jejich vliv na image Student Agency. Poslední, pátá kapitola, se zabývá výzkumem image Student Agency mezi zákazníky v porovnání s konkurenční firmou GTS International.
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Stress-free and stress-assisted aging of NiTi shape memory alloys
Dlouhý, Antonín ; Bojda, Ondřej ; Fiala, J.
The present work investigates coherent Ni4Ti3 precipitates in a Ti-50,7at%Ni shape memory alloy after different thermo-mechanical treatments. The study is based on the quantitative TEM (transmission electron microscopy) image analysis using the ACC (Adaptive Contrast Control) programme. The attention is given to a number, size and volume fraction of individual crystallographic variants of the Ni4Ti3 precipitates. Preliminary results suggest that, after common heat treatments, the precipitation of Ni4Ti3 particles is inhomogeneous not only as far as the density of particles in the original B2 grains is concerned but also with respect to the distribution of the crystallographic particle variants. The possible influence of the heterogeneous Ni4Ti3 precipitation on the characteristics of the martensitic transformations B2-R-B19’ is discussed.
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Analysis of the bitter spirits category and the perception of the brand Becherovka Original in the czech market
Michelík, Martin ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
The aim of the thesis is to analyse the bitter alcohol drinks market and to evaluate the brand image of the Becherovka Original on the Czech market and to suggest appropriate recommendations for improvements in perception of the brand amongst the younger generation of customers. The theoretical basis is defined to understand the terms as customer behavior, consumers buying process, brand elements, brand equity, brand value and brand image. In order to achieve the main objective the primary research was carried out. The research was provided by online customer survey. Based on the collected data the whole Czech alcohol market was analysed, with emphasis on the spirits market, especially on the bitter spirits category. Also, the brands marketing strategy was analysed. At last, the perception of the brand Becherovka Original on the Czech market was analysed. The data for the analysis were obtained by the theoretical basis and by the research. The conclusion contains suggested recommendations for the future prosperity of the brand.
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Political marketing in the pre-election period
Baghdasarjan, Inesa ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The purpose of this thesis is to analyze strategies of political marketing of the Czech Social Democratic Party and the political movement ANO 2011 in the Czech regional elections 2016. Furthermore, the work aims to analyze their media image in selected economic and political weeklies (Euro, Respect and Week). This thesis will attempt to answer the following questions through content analysis and qualitative interviews: What were the main differences in political strategies of those political parties? Were there some variations in interpretation of their media images in the selected magazines? The thesis is structured into four chapters. The first chapter defines the main terminology of political marketing. The second one is devoted to media-politics relations and to the Czech media. The third analytical part characterizes marketing strategies of the political parties. The last chapter interprets the results of content analysis.
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Construction of rolling machine of steel sections
Křivohlávek, Pavel ; Pavlík, Jan (referee) ; Matějka, Petr (advisor)
The aim of this thesis is to design steel beams bending machine. In the introduction, is characterized by a bending machine and carried out research costs, including factory-produced manufacturers. Followed by a proposal of alternative solutions, evaluating them and selecting the most appropriate conception. The next section is described in detail the proposed model, including stress analysis of loaded parts. The thesis also examined the safety of a forming machine, prepared an analysis of possible defects and their consequences in the design. Finally, it created the design documentation on the proposed machine made pricing and maintenance described rolling machine.
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Variability of the high jump technique
Valek, Miloš ; Vindušková, Jitka (advisor) ; Krátký, Petr (referee)
Variability of Technique in High Jump Thesis objectives: The main aim of my thesis is to find out the way how the technique in specific training methods of high jump, which are full runup jumps with different directions of the coach, are changing. The next aim is to evaluate acquired kinematic parameters for each high jumper, compare the results and find defects in technique of V. Urban and V. Hojka. Method: Kinematic 3D analysis was used for the study of techniques in specific training methods. Watched spatio-temporal events were recorded on digital cameras. The record was sequentially converted to eligible digital format and processed with APAS computer programme. The output data (partially processed in Microsoft Excel) were gained in APAS programme. Results: The influence of specific training methods of high jump mentioned above was achieved. The parallel results out of 35 watched kinematic parameters became evident in 24 kinetic parameters. The athlete L. Urban inclines to "power" flop, while L. Hojka's technique can be described as speed jumping.
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Multicultural Education as Philosophical problem
Morvayová, Petra ; Pelcová, Naděžda (advisor) ; Horák, Josef (referee) ; Bendl, Stanislav (referee)
The thesis deals with multicultural education definition and practice antinomies and with paradoxes arising from its bases that are destabilizing its concept and disputing its potential to fulfil the aims that are proposed by. Our analysis insists on findings and approaches coming from philosophical, philosophical antropology perspectives, from philosophy of social science, sociology of knowledge, theories issue from social and cultural antropology, political philosophy and post-structuralist philosophy of language that takes language as an instrument or image of understanding and word sense as an intertextual. The aim of this text is to introspect terms, definitions, constructs and optics of multicultural education concepts from the point of view of critical philosophy of education. Powered by TCPDF (www.tcpdf.org)
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Brand marketing strategy, men´s clothing brand Stones by Steilmann
Pařez, David ; Zadražilová, Dana (advisor) ; Khelerová, Vladimíra (referee)
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann Praha is to undertake marketing research of brand and its subsequent evaluation and suggest modifications of marketing brand strategy. The first part deals with consumer issues and consumer behavior, describes what is the brand and its history, defines the brand identity, brand image, awareness and the way of increasing brand value. Further I mention particular steps of the process of the strategic brand management. At the beginning of the following section is the analysis of the current situation on the Czech market with the men´s fashion, introduction of the brand Stones and its history, and description of the competitors. In the next part there is SWOT and marketing mix analysis. Another part of my thesis is marketing research of the brand Stones and evaluation of research results. In the final part I suggest modification of the marketing brand strategy with respect to the survey results.
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Application of creditor´s claim in insolvency proceeding
Vyškovská, Vendula ; Hásová, Jiřina (advisor) ; Kříž, Radim (referee)
This diploma thesis deals with topic called Application of creditor´s claim in to the insolvency proceeding. Attention is paid on handling with this debt in the time between registration and review procedure, on which is this debt validated or rejected. This thesis is also focused on characteristics of each type of debt and their registration. The main focus of this thesis is on analysis of the topic - defects of registrations and its consequences on the creditors claim in insolvency proceeding. Part of this thesis is also detailed analysis of each disclaiming act and each person which can do this act. After that are studied consequences of these disclaiming acts. There is also compared current legislation with the old one and used jurisprudence for law interpretation.
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