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Methods and possibilities of data collection for GIS
CIMBALA, Michal
Today´s time is called like Information Technology Time and we can meet with many types of data everyday. Information Systems are responsible for sort, evaluate and offer us meaningful informations. My final work deal with possibilities and methods, how is possible to collect the data, which can be able to used in GIS. There are many methods and possibilities and gain new and better. In my final work, I tried describe some methods and possibilities, which are actual. The World of Information Technology develope very quickly and it is very difficult to define, which system is the most efective and which system is the most economical. I want to occupy by collecting and inserting data to GIS and their costs.
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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
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Effective usage of telecommunication education environment
Buchta, Marek ; Polívka, Michal (referee) ; Škorpil, Vladislav (advisor)
The topic of this bachelor´s thesis was effective usage of telecommunication‘s educational interface. The main aim of my thesis was to teach software and hardware versions of telecommunication‘s educational environment TIMS from Emona Instruments company. Also the goal of this paper was to design effective usage of educational environment in laboratories in the subject called Access and transport nets. There was a selection of three exercises suitable for these laboratories. These exercises were designed and implemented. Each of these exercises contains extensive theoretical introduction to solve problems, exercise assignment, block diagrams for visual understanding and for insight into measurement and detailed instructions to measurements. After all exercises have been completed exemplary protocols were created. The first exercise carried out was PCM coding and encoding in which students would be introduced with pulse code modulation, its advantages and disadvantages in way of acquiring high-quality broadcast. Second exercise was to focus on the introduction of quadrature amplitude modulation and phase shift keying. Target of the last exercise is to introduce students with binary data transmission via voiceband and factors affecting this transmission.
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The rendition service for the seniors in the region of Říčany city
Koubová, Jana ; Průša, Ladislav (advisor) ; Šloufová, Romana (referee)
My diploma focuses on the issue of care for senior citizens.I deal with the providing of the social services for senior citizens in Ricany region;the goal of my work is to map the region in question from that perspective.Further below I concentrate on the Social Service Legislation used by all providers of social services , on the quality of provided social services , on the terms of community planning , on the selfgoverning regions of Czech Republic etc.I also focus on the problem of the state and private organisations.My empirical section is based on the questionnare completed by the leading staff of social service providers and on the accessible data of Czech Department of Statistics as well as on the information obtained from the relevant institutions located within the Ricany region. The research presented below is dealing with the mapping of the social service facilities, with the level of their utilization as well as with the public demand for these facilities and for their services.
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Human factor in IS/ICT security
Reich, Jan ; Doucek, Petr (advisor) ; Veber, Jaromír (referee)
As the sheer volume of data stored in various information systems grows, importance of its security becomes a key concern. Great resources are being spent on security technologies protecting from external attacks, while the threat posed by people within the organization remains largely unadressed. The aim of the author of this thesis is to raise awareness of this internal threat and to provide recommendations whose implementation could help mitigate the problem.
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The Study of Systém and Process optimization of Service operation
Prokeš, Viktor ; Havlásek, Roman (referee) ; Jurová, Marie (advisor)
This thesis is oriented on the automotive industry with the focus on the domestic producer of the vehicles – the Škoda Auto Company. It describes the subject of business in the mentioned company and subsequently it refers to the current trends of the automotive market in the Czech Republic. On the basis of the analyses` results of the after-sales services allied with usage of the Škoda-products it will propose their possible future progression. Thereinafter will the thesis concentrate on the description of the existing after-sales processes focused on the „through-pass“ of the vehicle through the authorised Škoda Auto service. It deals with the analysis of the service systems in detail using the tight cohesion of them. Modern technologies used in the current vehicles put significantly higher demands on their maintenance, which call for the continual optimization of the service processes with the maximal utilisation effort of the feedback. The appropriate personnel have become the necessity. For these purposes it will be recommended the introduction of the electronic multipurpose memory devices intended for the data collection. In the next step will the after-sale-service process be described with the focus on the usage of these electronic memory vehicle-keys with the reference to the procedural simplification of the maintenance operations. The final part of the thesis will evaluate the general contribution of the proposed resolution for the service processes as well as their users.
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Personal data protection
Alföldiová, Petra ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
On one hand development of information technologies contributes to really fast communication, what leads to technological progress and effective trade, but on the other hand this development leads to collecting big number of personal data. This thesis deals with basic terms and characteristics in connection with personal data protection. Second part presents application of these basic knowledges into particular areas, where is personal data protection really important. Main goal of this thesis is to find the unclearness in legal regulations of this area and evaluate how our personal data are protected on national and international level. I have analysed not only legal framework, but also some jurisdictions made in Czech Republic. This thesis is oriented on defining basic terms connected to personal data protection and also I have focused on describing the main problems and unclearness in real fields of our lives- banking, employment, health service and internet.
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The Controlling Study
Herda, Tomáš ; Mikovcová, Hana (advisor) ; Herda, Zdeněk (referee)
The main goal of this Diploma´s Thesis is to make a model for calculation of water and sewer rates for the company Vodovody a kanalizace Náchod, a.s. when sticking to the set criteria both from the side of VaK Náchod, a.s. and law regulations. Based on the theoretical part an analysis of customer sensitivity to the price changes using the data for last 20 years follows. Findings from the first two parts are used in risk analysis in next part. The created model calculates the water and sewer rates based on the information from the company accounting system in the way to generate sufficient financial resources to fulfill the renovation plan of infrastructural property plant and equipment and to transfer given amount to the company funds. In addition, the model monitors whether the legal condition of maximal allowable increase of profit per m3 is met. In the customer sensitivity to the price changes part the price elasticity of demand for water and sewer rates is calculated based on the data from 1995 to 2015. The assumption of inelastic demand is confirmed. Risk analysis part is deals with potential risk regarding the demand and prices. Potential impacts for the most significant risk are quantified. The analysis uses knowledge gained in the first two parts. It was confirmed that potential risks are exiting but do not have any significant impact on the going concern of VaK Náchod, a.s. The created model has been already used for the calculation of prices for the year 2017. Customer sensitivity analysis to the price changes and link to the potential risks is an additional information for VaK Náchod, a.s. which validates that nowadays, there are no significant threats which could affect the demand and water and sewer rates significantly.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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Cryotherapy as the oppurtunity for the regeneration of sportsmen
Počtová, Bohumila ; Nováková, Pavlína (advisor) ; Majorová, Simona (referee)
Title ofthesis : Cryotherapy is oppurtunity for the regeneration ofsportsmen Goal of the project : To map and compare information of c:ryotherapy center and places that provide c:ryotherapy application in the Czech Republic. Ifthere is a regulary and properly train information of cold effect for body and prove to provide. On the basis ofthis is determination the quality of information giving to clients and experience ofsportsmen clients at information about influence of cold and this procedure. To find out how the method is used and whether are conditions an fulfiled. Metb.ods :For research I use an exploratory method.The collection of dates was executed by public inguiry and guestionnaires PO:tv1S. The getting dates of particular items was evaluated by qualitative method. Results : This reseach charted cryotherapy centres in the Czech Republic. There was established professional skill specialists served in each of all questionnairy cryotherapy centres. However safety ofthe clients is provided in part only. The clients should have to udergo medical examinations. But these ones are not realised in some of them. The results of this rescach ís cryotherapy centres and sportsmen are deficienty ínformation. The results ofquestionnaires POMS cenfirmed players feelings are posítive after cold application....
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