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Public opinion on the political system in the Czech Republic - February 2014
Čadová, Naděžda
In the February survey CVVM focused on views of Czech citizens in the political system in the Czech Republic and to what extent can our political system be considered democratic. We asked respondents to assess the political system in our country before 1989, the political system after 1989 (in the 1990s), the current political system and their views on what political system will be in our country in 10 years.
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Consumer Behaviour Towards Online Shopping of Fashion from Foreign Countries for the French Population Between 18 and 25 Years Old
Berthuy, Alice ; Štěrbová, Ludmila (advisor) ; Vanheems, Régine (referee)
The booming of Internet has changed consumers habits in many aspects. Nowadays it is possible to buy almost anything on the Internet but also to access to some information, consumers reviews and other data that can help the consumer to make the best choice. Existing researches have been trying to find explanations to consumer behaviour online, even though it is complicated to analyse. This thesis is focused exclusively on shopping online for clothes and fashion accessories, investigating on a population between 18 and 25 years old. The hypotheses are based on four main aspects of buying: product, price, enjoyment and convenience. The research will provide elements and key factors on their consumer behaviour towards online shopping of fashion and how online companies could make them becoming more loyal to online shopping and become more prosperous.
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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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Chytrá a udržitelná města v kontextu vědecké a inovační strategie EU
Horniecká, Marie ; Žamberský, Pavel (advisor) ; Procházková Ilinitchi, Cristina (referee)
The thesis explores how the EU support to research and innovation towards urban sustainability is designed, what the existing EU intiatives striving for achieving smart and sustainable cities are. The analysis of theoretical approaches forms the basis for developing the definition of smart and sustainable city for the purpose of this thesis. An overview of the principal EU strategic documents which address urban sustainability together with European networks is provided in order to demonstrate the linkage to the research Framework Programmes. A separate chapter is devoted to the analysis of the most pressing challenges European cities face nowadays. Database of EU funded research and innovation calls and projects is examined (E-CORDA). Calls and projects related to urban areas are identified and juxtaposed with the urban problems. Final recommendations concern with social aspects of sustainability which should be, in the author's opinion, addressed in future EU research Framework Programmes with a particular attention.
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Business Plan of Testing committee of Veteran Car Club Strakonice
Horáková, Bára ; Novák, Michal (advisor) ; Dvořák, Jiří (referee)
This thesis solves the emergence of a new club testing committee of the historic vehicles in Strakonice. The aim of the thesis was to determinate under what real conditions can be the new commission, functional, have enough costumers, successful and profitable. The thesis calculated three possible variants of financial analysis. For a better understanding of the market was used questionnaire survey of the market. Thesis also contains Porter´s Five Forces Analysis and SWOT analysis. Finally, were summarized all the findings, especially what competitive advantage should the commission use to succeed in the market, and in what a number of tests, and financial situation it makes sense to work and when it would terminate its activities.
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Decision making of Prague moviegoers
Macháček, Ivan ; Hanzlík, Jan (advisor) ; Zelený, Martin (referee)
The aim of this work is to analyze attitudes of Prague film viewers towards watching films at the cinema and at home and to find out on what factors do they base their decision to watch a particular film. The means to achieve this goal are research of existing literature related to this subject and my own research through a questionnaire survey on a sample population of Prague with a corresponding demographic composition. The most crucial conclusions from this investigation are related to the frequency of watching movies in the cinema and at home, attitudes towards the origin and localization of movies, attitudes towards various genres, factors influencing the choice of a film and comparing the results of various demographic groups (by gender, age and education) within these topics.
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INSTITUTIONAL CARE
PAPÁČKOVÁ, Lucie
The aim of this bachelor thesis is to acquaint the reader with institutional care in the Czech Republic, performed in facilities belonging to the Ministry of Health, the Ministry of Labor and Social Affairs, and the Ministry of Education, Youth and Sports. Institutional care is one of the most important measures in which the State may intervene in family relationships. Minors have the legal right to secure a proper education and overall development. If the parents or family are unable to fulfill this legal claim, then the State is obliged to provide the child with an alternative rearing environment, either by assigning the child to the care of individuals or a facility for children requiring immediate assistance, and in the event of a necessity, also the most important measure: imposing institutional care. Priority is always given to individual care before institutional care, either with another individual, guardian, or foster parent. The Act also defines exactly where it's possible to proceed to extreme measures and impose institutional care. Given the severity of this measure, this decision only appertains to courts. No other governmental or non-governmental institution has such authority. This paper is aimed at introducing institutional care and the protection of children in the Czech Republic, especially highlighting the fragmentation of institutional care. The fundamental part of this paper describes the process of imposing institutional care, and especially its implementation in individual institutional facilities, differentiated according to the children's age, their physical and mental abilities, and the reasons why institutional care was decided on. The priority should always be the child's interest and welfare. This work also highlights the shortcomings of institutional care, particularly the lack of cooperation between the socio-legal protection of children and institutional facilities, the limited cooperation between government departments, the lack of suitable family recovery, and the small number of social workers and judges in the field. Finally, I also mention the achievements that brought about the transformation of institutional care, particularly the conversion to small family type facilities, surrounded by a network of services for the families of allocated children, the children themselves, and also other families who find themselves in a difficult situation. Not all children can be placed in foster care, not all families can be recovered. Especially for some older children and those who have gone through a specific life experience (abuse, repeated return from foster families), an institutional facility is an environment where they feel more secure and where they can fulfill their need to belong in a group of peers. In my work, I also want to draw attention to the current system of child care for children and youth, which does not address the period following the departure of young people from institutional care, although the stage of becoming independent is the most important for their future life.
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Marketing plan for selected gastronomic tours
Mokrišová, Kristýna ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.
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Multicriteria games
Tichá, Michaela ; Dlouhý, Martin (advisor) ; Lachout, Petr (referee) ; Čičková, Zuzana (referee)
Theory of multicriteria games is a special field of game theory, when one or more players have at least two payoff functions and want to maximize simultaneously. The work introduces a number of new findings. It examined the concept of finding equilibria in pure strategies in noncooperative multicriteria game. It is possible to find all the equilibria in pure strategies by full search and solving two linear programs for each point. Furthermore, two linear programs are formulated for verifying that a selected point is the equilibrium of the game or not. In the noncooperative games is also introduced the concept that with knowledge of the equilibrium of bimatrix game determines preferences of the players. Although finding the equilibrium point of the bimatrix game is nonlinear problem, finding the preferences is linear problem. The latest findings in the noncooperative games is a generalization of the concept that solves multicriteria game by assigning weights to each criterion of each player. The work demonstrates that it may not be necessarily linear weights, but it can be more general function that describes the player's preference. The remaining part is devoted to knowledge in cooperative games. There is considered that the players know their preferences and are able to express them by weights. The game with known preferences is defined and solved with the use of bargaining theory. Then it is generalized to a case where players have more payoff functions, from which they can choose. Finally, the multicriteria case of voting game is defined. It is designed completely new concept, which selects the winning coalition in the voting game. This concept is then applied to the real situation after the elections to the Chamber of Deputies in 2013.
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Assessment of devices used by the Armed Forces of the Czech Republic in case of radiation emergency.
LOŠKOVÁ, Romana
This Thesis deals with the option of employing the Armed Forces of the Czech Republic (ACR) when a radiation emergency is imminent. Primarily, it focuses on evaluation of selected devices designed for radiation reconnaissance; summarising of radiation protection related legislation; and study of approved procedures. At its beginning, this Thesis tracks the origin of early detection systems at the territory of the then Czechoslovak Socialist Republic and their gradual evolution into the the existing form. From the radiation emergency point of view, this nationwide system represents a priceless help for monitoring of radioactive contamination dispersion and for warning. The following part sums up basic information on what is an ionizing radiation, how it comes into being and which basic quantities describe it. This part also contains basic type distinction, description of consequences for human organism and the most significant interactions of sources of ionizing radiation that could be misused with the most probability. This specific topic is introduced here because of the subsequent part of this Thesis being named Radiological Dispersion Device, or the dirty bomb. The significant part of this Thesis is the summary and classification of related legislation. The first documents referred to are two international standards. Publication 103 the 2007 Recommendations of the International Commission on Radiological Protection is dealing, inter alia, with dosing limits determining dose levels in planned exposure situations and reference levels used for emergency exposure situations and existing exposure situations. Publication 96 Protecting People against Radiation Exposure in the Event of a Radiological Attack is more substantial for this Thesis since it partly copes with the protection of front-line units including Integrated Rescue System (IRS) components and it specifies maximum exposure time for intervening personnel. Based on the IRS Catalogue of Typical Activities (STC 01/IZS), Materialised and Verified Use of a Radiological Weapon, the ACR would be one of the intervening components in such an attack. This Thesis analyses in detail individual ACR procedures starting with activities before employment, through threat prevention, event reaction to post-event activities like decontamination followed by monitoring of personnel contamination and their health condition. The practical part deals mainly with one of the Thesis´s goals which was evaluation of selected dosimetric devices used by the military for radiation reconnaissance. For this purpose, the quantitative research processing their main parameters was applied. The analysis within a selected sample was used for comparing and the sumary index IVi then showed the status of device applicability for contemporary use in radiation emergency. The pre-defined goals of this Thesis have been met implementing the above methods. The comparison of individual devices and their evaluation in respect to their applicability in joint radiation emergency operation with other IRS components has been carried out via discussion. It has been found out that some of the devices are obsolete and do not comply with the requirements for this job. This fact reflects the reality that these devices were designed in the period of a potential nuclear war. This corresponds with their robust structure and high level of sensitivity which is not desirable for a radiation emergency. The most severe problem, however, seems to be the fact that some devices measure quantities in old, no more used, units which could cause misinterpretation. On the other hand, other devices are modern, sensitive at low levels of dose input and offer real-time information on a well organised LCD display. To answer the question of ACR´s readiness to intervene in a radiation emergency one has to say that the ACR is ready to meet its rescue and consequence management tasks at a satisfactory level.
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