National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Business Plan of Testing committee of Veteran Car Club Strakonice
Horáková, Bára ; Novák, Michal (advisor) ; Dvořák, Jiří (referee)
This thesis solves the emergence of a new club testing committee of the historic vehicles in Strakonice. The aim of the thesis was to determinate under what real conditions can be the new commission, functional, have enough costumers, successful and profitable. The thesis calculated three possible variants of financial analysis. For a better understanding of the market was used questionnaire survey of the market. Thesis also contains Porter´s Five Forces Analysis and SWOT analysis. Finally, were summarized all the findings, especially what competitive advantage should the commission use to succeed in the market, and in what a number of tests, and financial situation it makes sense to work and when it would terminate its activities.
Comparison of Newsletter Campaigns largest Czech e-shop
Horáková, Bára ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The aim of this bachelor's thesis is to analyze and compare newsletters from and, which are one of the largest online retailers in the Czech market. Theoretical part of the thesis deals with the functions and the composing of the newsletter. Practical part analyzes newsletters of online stores, valorization of their work and the suggestions and recommendations for improvement.

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