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Cognitive continuity in relation to the customer
Barková, Jana ; Franková, Emilie (advisor) ; Žižka, Ondřej (referee)
In my Bachelor thesis I will present mind mapping which is a relatively less known method that enables initiation and capturing individual appropriately focused thought processes, content and structure of individual employees who are working in the sales department. These empolyees are on a daily basis in contact with the customer. The content of the notion that I was in the organization decided to investigate is the CUSTOMER. The aim of this Bachelor thesis is to find out how individual employees perceive the concept of customer. The results of qualitative research by the mental mapping method will bring important associations about the concept of customer, which will be spontaneously reflected in the mind of the worker. In every way executive management needs to know what the employees are spontaneously thinking about the customer in order to improved customer care.

Development of unemployment in the region Pribram
Šplíchalová, Petra ; Severová, Lucie (advisor) ; Svoboda, Roman (referee)
Bachelor thesis is elaborated on the topic Development of unemployment in the region Pribram, which is among the regions with high unemployment. The theoretical part defines the basic concepts related to unemployment and its types, labor market, ways of measuring unemployment and tools of active and passive employment policy. The analytical part is dedicated to the development of unemployment in the region Pribram in the years 2004 to 2014, namely the development of the registered unemployment rate and the proportion of the unemployed, development of job seekers and their structure (by age, gender and education) and the progression of number of vacancies. The values obtained are processed into synoptic tables and graphs. An important part of the thesis is a survey that focuses on respondents from Pribram region. In conclusion, findings of thesis Development of unemployment in the region Pribram are summarized and evaluated, there are some proposed solutions to alleviate the unemployment and the possible development of unemployment in 2015.


Similarity of bitmap images
Šilhán, Jiří ; Mareš, Martin (advisor) ; Zitová, Barbara (referee)
In the present work we study methods used for content based image retrieval. We analyse features based on color, shape, texture and spatial relations. We review methods for construction signatures based on this features and their comparison. We touch the segmentation techniques and methods for obtaining hidden semantics in image content. At last but not least ve study some of evaluation metrics for content based image retrieval systems.

Double Tax Treaties
Procházková, Andrea ; Černohlávková, Eva (advisor) ; Marková, Michaela (referee)
The thesis deals with issue of international double taxation with respect to taxes on income and capital. The aim of the thesis is to provide a comprehensive overview of the issue of concluding international double tax treaties and to verify, whether the differences in their provisions can be significant enough to affect activities of internationally active entities. The body of the thesis is divided into three chapters. The first chapter explains what double taxation is, how it occurs and the possible ways of its elimination. It also deals with related tax evasion. The second chapter is devoted to bilateral and multilateral tax treates. The emphasis is on OECD and UN model conventions and related issues of exchange of information, non-discrimination and dispute resolution. The third chapter focuses on the approach of the Czech republic to enter into tax treaties. Its main part is devoted to a comparison of tax treaties which the Czech republic has concluded with the United States of America, Slovakia and Germany.

The principles to be followed by the contracting authority in public tenders and their safeguarding in the award of public procurement contracts
Střechová, Lenka ; Horáček, Vít (referee) ; Plíva, Stanislav (advisor)
Zásady zadávaní veřejných zakázek a jejich zabezpečení v zadávacím řízení 75 Summary The reason why I had chosen this topic of my thesis is because of my deep interest in public procurement law in general. Public procurement in the Czech Republic is regulated by the Act No. 137/2006 Coll., on Public Procurement ("the Act" as follows). Due to incorporation of the Czech Republic into the EU there have been many legislative changes in last few years. The act reflects the requisitions on public procurement imposed by the EU and in accordance with the EU public procurement directives, also deals with three basic principles - principle of transparency, non- discrimination and equal treatment. These principles are expressed in the Section 6 of the Act, which is a result of transposition of directive 2004/18/EC into the Czech legislation. The goal of my thesis is to clarify the basic principles and than to analyze if these principles are respected by contracting authorities within the process of awarding public contracts. In my thesis I use not only the acts regulating public procurement and the literature but also many decisions of the Office for the protection of competition and judicature of Czech administrative courts as well the European Court of Justice. In particular it is because not all questions relating...

Impact of digital imaging on practical work of radiographer
MAREK, David
The submitted bachelor{\crq}s paper deals with the impact of digital imaging on the practical activity of a radiological assistant. In 2006, I participated in a professional seminar held by the AURA-GROUP company, which focused on digitalization of modalities in the health service. This topic seemed to be so interesting for me that I decided to find out what their experience were and what the comparison of the analogue and digital imaging would be like from the point of view of assistants working in practice and to find out more about requirements concerning a radiological assistant{\crq}s work both under the analogue and under the digital operation. In the theoretical section, the principle of X-rays is provided together with a small excursion into the history and the method of analogue and digital imaging and current methods of archiving as well. In this section, the current state of radiology is surveyed and the principles of the individual methods, their advantages and disadvantages together with future prospective are described here as well. In the practical section, I decided to verify the hypothesis that the digital imaging is more valuable in practice that the analogue one. Within the framework of quantitative methodology, the method of fact-finding through questionnaire was used. This questionnaire was presented to employees of radiological departments and the results were subsequently statistically processed and evaluated. The research sample was set up from employees working in the radiological departments in the hospitals in České Budějovice and Český Krumlov. For the purposes of this research, I made no difference as far as the individual age categories or educational background or any other criteria are concerned. This means that this selection was not limited in any way and it has, in my opinion, sufficient support both from the theory and practice and thus it has a sufficient testifying value with respect to the knowledge and experience of the radiological assistants subject to the research. The results of this work confirmed the respective hypothesis and it was demonstrated that digitalization has positive impact on practical activity of a radiological assistant for the purpose of post-processing adjustments, X-ray images archiving using the PACS system, and the fact that there is no need of the so-called wet process is particularly beneficial as well. In the summary, we should also see economic advantages, as they are one of The most important criteria for development of new methods of activities in the field of health care at the present time. The fact that the digital method of imaging saves costs relating to films, chemical substances, archiving capacities (rooms and staff) brings substantial savings, which may be utilized for example for the purchase of technologically advanced equipment.

Possible ways to breach the water supply system a draft of the measures to prevent its abuse in South Bohemia.
SOUKUPOVÁ, Eva
The theoretical part of the thesis focuses on the characteristics of water as the basic structural element of the life on the Earth. It also mentions regulations related to critical infrastructure, water protection and water management. It describes water management system of the Czech Republic and the South Bohemian Region. It similarly characterizes the most probable chemical, biological or radiological water contaminants that might be abused by a man in the case of trespassing into waterworks system objects. The aim of the thesis was to map possible threats to the waterworks system and to propose follow-up measures preventing the South Bohemian Waterworks System from abuse. Upon identification of possible threats in the territory of South Bohemia and from the point of view of the extent of the thesis the text then focuses on intentional threat of waterworks object by a man. The research part first deals with more detailed description of the South Bohemia Waterworks System, from drinking water via its pumping, treatment, storage to its supply to final consumers. The system of drinking water supply to inhabitants of South Bohemia is divided into sectors by means of AKIS method here. A questionnaire to employees working in the water management sphere was based on this division and particularly vulnerability and the level of security measures in the individual South Bohemian Waterworks System sectors was evaluated from the information based on their answers. In the second plan the research part of the thesis focuses on description of security elements used in South Bohemian Waterworks System objects accompanied by my own photo documentation of objects and areas administered by the South Bohemian Waterworks Union. The elements of passive and active protection used by the South Bohemian Waterworks Union are documented and described here. Application of two operation analysis methods relates to this part. Quantitative research of security of waterworks objects based on evaluation of the best secured object of the South Bohemian Waterworks System was first performed. The obtained results enable us to determine which of the South Bohemian Waterworks System premises has the best active and passive security against trespass of unauthorized persons. To assess relevancy of the quantitative security research the method of relative comparison of waterworks objects security and its consequent interpretation by the security index is also used. The security index describes object protection against possible trespass within the whole area of the object. Application of this method brings numeric interpretation and identification of the overall security of the South Bohemian Waterworks System with regard to preference of the monitored parameters. The same result is achieved by both the methods. The applied operation analysis methods have revealed that the heart of the South Bohemian Waterworks System, the Plav drinking water treatment plant, the only drinking water treatment plant of South Bohemia supplying majority of South Bohemia inhabitants with drinking water, is the best protected object. Pumping stations and water towers are further well secured objects. There are also completely unsecured object in the South Bohemian Waterworks System. The conclusion contains some measures that should prevent unauthorized persons from trespassing into all waterworks objects and thus protect drinking water against contamination. As the observation has revealed the protection of waterworks objects should be improved with regard to the worsening safety situation in the world. This also involves the costs the South Bohemian Waterworks Union should invest in security to introduce the most up-to-date security elements into practice. We may conclude that the major part of waterworks objects are secured against abuse both passively and actively.

Decision making of Prague moviegoers
Macháček, Ivan ; Hanzlík, Jan (advisor) ; Zelený, Martin (referee)
The aim of this work is to analyze attitudes of Prague film viewers towards watching films at the cinema and at home and to find out on what factors do they base their decision to watch a particular film. The means to achieve this goal are research of existing literature related to this subject and my own research through a questionnaire survey on a sample population of Prague with a corresponding demographic composition. The most crucial conclusions from this investigation are related to the frequency of watching movies in the cinema and at home, attitudes towards the origin and localization of movies, attitudes towards various genres, factors influencing the choice of a film and comparing the results of various demographic groups (by gender, age and education) within these topics.