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Communication Patterns and Effective Channels of Communication
Guasti, Petra ; Mansfeldová, Zdenka ; Hronešová, J. ; Gawrecká, Daniela ; Vamberová, Pavla ; Lacina, Tomáš ; Turhan, U. ; Tedeschi, A. ; De Gramatica, M. ; Shim, W. ; Williams, J.
This deliverable combines qualitative and quantitative survey methods to provide an analysis of communication channels and patterns between policy makers, stakeholders (i.e. companies), and citizens in the areas of security and risk in regards to three specific areas – air transport, public transport, and critical national infrastructure in ten countries. Analysis focuses on the trade-offs among security, privacy, health and personal dignity.
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Analysis of the EU regulations in the field of Information and Telecommunication technologies and their effect on the single market
Hart, Ludvík ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis describes the EU regulations in the field of information and communication technologies (ICT), particularly the Digital agenda for Europe strategy. These regulations are then tested for their influence on the European single market. The major question answered here is whether the EU regulations in field of ICT have a positive impact on the EUs single market. Answer to this question helps us evaluate the ongoing Digital agenda strategy. The impact of the regulations is analysed by induction of the following indicators, international trade, ratio of population buying online, DESI index and NRI index. With this method it is possible to tackle the wide range of fields the Digital agenda covers. I conclude this work with the statement, that European ICT regulations do have a positive impact on the single market, although are problematic due to the slow legislative process and low efficiency in addressing the regulated issue.
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Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them
Nováková, Vendula ; Průša, Přemysl (advisor) ; Pudil, Jiří (referee)
This master thesis "Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them" aims to familiarize the reader with the ways and coercive methods by which traders force seniors to buy overpriced goods or services during the selling events or doorstep sales. Another aim is to identify the reasons that lead elderly to attend sales events, or use the services of door-to-door seller. Next, I will try to make recommendations to public authorities and elderly how to prevent unfair trade practices. The thesis also deals with legal regulations, the demographic situation and development, and manipulation.
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International trade with fresh fruit and vegetables
Laketić, Aleksandar ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The main goal of my Master´s thesis is to evaluate dynamic environment of international trade with fresh fruit and vegetables. In the first part of my thesis I analyzed importance of the production of fresh fruit and vegetables for economies of selected countries. Next I had described the trade flows and patterns. In the second part I made a characterization of payment terms and trade negotiations in the context of international trade with fresh fruit and vegetables. Furthermore I made an analysis of import and export rules and regulations of the EU. Based on this analysis I came to general conclusions on the trade policies of countries and communities. In the last part of my thesis I applied findings from the previous parts on the analysis of two cases. The first analyzed case is the situation of imports of Chinese pomelo to the EU, with regards to maximal residue levels of pesticides. Second analyzed case is the situation of South African citruses imported to the EU, with regards to the problematic of citrus black spots.
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The analysis of CzechTrade agency on important foreign markets
Hendrychová, Darina ; Plchová, Božena (advisor) ; Hanzlíková, Helena (referee)
The theme of this bachelor thesis is to evaluate the effectiveness of one of the pro-export policy of the Czech Republic,CzechTrade agency on potentially very attractive markets for Czech exporters. For this propose will be used BRIC countries. CzechTrade is a very important part of indirect export promotion assistance of the state and therefore I believe that a detailed analysis of its activities and results of operations could contribute to an even greater response from users of the services offered and even more widespread among the business community. Furthermore, I believe that for his eighteen-year history in the Czech Republic reached this agency really significant advances in the field of export promotion assistance and significantly contributed to the increase of total Czech exports also increase the competitiveness of the Czech Republic as such, hence the implementation of a government-issued Export Strategy 2012 - by 2020.
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Atom Egoyan's Films
Šperkerová, Magdaléna ; Dufek, Jiří (advisor) ; Mravcová, Marie (referee)
This thesis is dealing with a film creation of Canadian director Atom Egoyan. It includes more detailed survey of his filmography divided into several periods. It pays attention namely to his feature films, but also to important short films. Marginally it mentions works for television. Separate subject matter is an Armenian ethnicity. Repeated themes in Atom Egoyan?s creation are an influence of communication technologies on human relationships, alienation, dysfunctional family, identity, etc. The analysis individual films concentrate on narrative method, structure, typical creative marks and style, but mainly on characters. Dramaturgically study is psychological and sociological orientated.
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Lifestyle of patients with peripheral arterial disease before and after surgery
REZKOVÁ, Helena
Theoretical background: Peripheral arterial disease is a serious disease of Loir limb arteries which originates from atherosclerosis. The theoretical part deals with the lifestyle. There are mentioned basic risk factors of chronic forms. Further described are the pathophysiology changes generated on the basis of atherosclerosis and related causes for the origin of the disease. Subsequently there are explained methods of classification, developed clinical symptoms, diagnosis and therapy. This section also looks at the role of a nurse in the care of patients with peripheral arterial disease. Objectives: The aim of this work was to evaluate how patients with peripheral arterial disease changed their lifestyle after invasive vascular surgery. There were provided the following research questions: How do patients with peripheral arterial disease approach to the prevention of risk factors? What is in patients with peripheral arterial disease the main impuls for the possible change of their lifestyle? What influences surgery patient's attitude to risk factors for peripheral arterial disease? How crucial is a lifestyle change in patients after surgery for peripheral arterial disease? Methods: The theoretical part is processed using expert sources. The empirical part of the theses was processed using qualitative research. The chosen technique for data collection was semi-structured interviews with patients, with prepared open questions. The research was done in several phases - the first interview was conducted at the patient admission department (before surgery), followed by the next phase after three months, and 6 months after surgery. The interviews were recorded on a prepared form, then transcribed into electronic form and analyzed by open coding method. Results: The research showed that surgery can sometimes be triggered by changes in the patient's lifestyle. The first interviews in the preoperative period focused on how respondents felt, what was their lifestyle before surgery for atherosclerotic changes of the lower extremities. One of the questions was focused on patient knowledge about risk factors for the development of PAD and possible prevention. The second phase of interviews took place 3 months after the surgery. It dealt with the question about the respndents´ lifestyle, the respondents in the postoperative period, whether there were any changes. Some positive changes occurred in eating and there were some changes in doing physical activity. The third stage was carried out six months after surgery, again in order to detect changes in lifestyle. Minor changes came in smoking habits, the issue of diet and physical aktivity. Questions were also focused on the psychological level. We found out who helped patients and what was most motivating in implementing changes. In the conclusion/summing up question the patients marked themselves ow they managed to make a change. Conclusion: The number of patients with peripheral arterial disease and other cardiovascular diseases is increasing. The basis is the start to modify risk factors, namely tobacco use,dietary habits, physical activity. The medical staff members participate on changes in patients´ lifestyle by appropriate education. The problem occurs when the patient despite the support of close people can not cope to carry a twist in their life. There should a medical staff member offer a professional help to deal with this important step. Practical use: The aim is to draw attention to the expansion of education about lifestyle changes for patients diagnosed with PAD also in the postoperative period. Patients who are released to home care should receive enough information that would convince them to change their attitude towards their health, and that surgery is only one of the ways to prevent further attacks and complications. Results can improve communication with patients and focus on increasing their awareness and possibly offer assistance.
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Marketing comunication
Vašáková, Martina ; Štůsek, Jaromír (advisor) ; Marie, Marie (referee)
The thesis deals with marketing communications of a non-governmental,
non-profit organization NaZemi, which contributes to the development of Fair Trade
in the Czech republic. The thesis is divided into theoretical and practical part.
In the theoretical part is defined marketing, marketing mix, and various tools
of marketing communications, which includes advertising, sales promotion, public relations, personal selling, direct marketing, events and experiences.
Part of the theoretical part is characteristic of marketing research, modern trends
in marketing communications and outline of the concept of Fair Trade.
In the practical part is introduced the organization NaZemi with its tools
of marketing communication. Based on the survey findings are formulated proposals, leading to possible improvements in marketing communications. In the end there
is deeply descibed one proposal in detail of a particular campaingn.
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Development of tourism sector in Ukraine
Berdysh, Anna ; Procházka, Petr (advisor) ; Václav, Václav (referee)
Currently, the tourism industry is one of the most dynamically developing forms of international trade in services. The development of international tourism leads to the development of economic infrastructure. Thus, international tourism is seen as one of the most promising industries.
The specifics of the tourism as a sector of the economy lies in the fact that it combines in itself a number of sectors, such as transport, communications, hotels, banks, entertainment, etc. In some countries, tourism is one of the most important articles of foreign trade and the intraeconomic activities.
The current study aimed at investigating the current situation of domestic tourism industry in Ukraine. Strategic analysis which is presented in this thesis consists of the examination of the importance of tourism sector, determination of structural problems and challenges which industry currently face. Moreover, present study explores the future strategies for further domestic tourism development
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Trade show Reklama - Polygraf as a marketing communication tool
Gregůrek, Tadeáš ; Zamazalová, Marcela (advisor) ; Říha, David (referee)
This bachelor thesis deals with a problem of handling trade shows as an organizer. The theoretical part handles terms of marketing communications and impact of marketing from literary sources. The practical part is held in questionnaire form, in which inquired people answer problem relevant questions. Questionnaire was made under the roof of trade show Reklama - Polygraf 2012. The practical part also handles the trend of development of the current trade show and making suggestions that rise from that trend. The aim of this thesis is to analyze role of trade shows from which can organizers profit and discuss it from the view of visitors. At the end of the thesis are summarized survey data and drawn proposals and recommendations.
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