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Content analysis of advertisements in magazines for students of primary schools (focused on season 2009-2011)
KIMMEL, Tomáš
The main theme of the work is content analysis of advertisements in magazines for children and youth and the inclusion of this issue into a cross-cutting theme in Media Education (for 2nd grade of primary school), including applications in the teaching units. The characteristic of these journals is followed by an analysis of individual advertising messages, including their evaluation. The practical part is focused on the design of educational activities designed for use in lessons of civics and art education in the cross-cutting theme of Media Education. Teaching units are designed based on previous implementation and subsequent evaluation at a primary school in Lhenice during the academic year 2011/12.
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VOYAGER MESSAGE
Čápová, Klára Anna ; Egorova, Julia (advisor) ; Beseda, Jan (referee)
The theme of this work is the Voyager message that the U.S. National Aeronautics Space Administration (NASA) sent to the universe in 1977 on interstellar probes Voyager I and Voyager II. Voyager message consists of a phonograph record - called Golden Record - that carries a message for extraterrestrial civilization. The work provides the basic overview of scientific search for extraterrestrial life and describes the NASA Voyager program. Except for the basic overview of the message contents, the work offers an analysis of both visual and audio parts of the Voyager Message compilation. It employs the anthropology of science as an essential theoretical framework for examining the message contents. The work explores the reflections of scientific viewpoint and supposes science as the fundamental concept that shaped the composition of the Golden Record and considers mathematics as an universal tool of interstellar communication efforts.
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Innovative methods of airport biological control
Bulíček, Pavel ; Motyková, Veronika (referee) ; Kujal, Tomáš (advisor)
The main content of this master’s thesis is identification of biological threats and analysis of present means of aerodrome biological control, description of their effectiveness and possibilities of usage. Furthermore the way of bird strikes recordkeeping and innovative means, devices and procedures of aerodrome biological control considering the required safety level are mentioned.
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Irrationality in the decision- making of an individual as an economic entity in the territory of the Czech Republic
Böhm, Tomáš ; Zeman, Martin (advisor) ; Babin, Jan (referee)
The main objective of this thesis is an in-depth analysis of the decision-making process on issues of economic nature for individuals in the Czech Republic. The degree of rationality occurring in consumer behavior is evaluated based on lessons learned. The theoretical section is concerned with the economic aspect of the decision-making process, which mainly includes knowledge of neoclassical theory, whose basis is the cardinal and ordinal concept of utility maximization. Subsequently there are introduced the alternative approaches to decision making, focusing on the subjective aspects of human reasoning. Using the mutual synthesis of these approaches, the author draws a term behavioral economics, specific elements of which constitute a substantive content of the whole work. The practical section verifies the hypothesis that the decision-making contradicts the theory of rational individual conduct. Data collected through the questionnaire is subjected to analytical procedures by which the stated hypothesis was verified.
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Financial impacts of the economic crisis on Czech festivals of classical music
Jelínek, Jakub ; Riedlbauch, Václav (advisor) ; Mikan, Pavel (referee)
The main objective of this thesis is to map and interpret the financial impacts of the economic crisis on a selected group of classical music cultural events by describing the influence of the possible decline in financial resources on their output and efficiency. The first part of the thesis presents the theoretical basis of culture financing and cultural policy in the Czech Republic and sums up the fundamental economic theories of the behaviour of economy during economic crisis, thus providing a starting point for further interpretation of the performance of these organizations. The second part of this thesis comprises qualitative research of possible variables on a representative sample of classical music festivals. The research is carried out through a content analysis of their annual reports and a secondary analysis of other data provided by relevant institutions. The final section of the thesis attempts to evaluate the impact of the economic crisis on the cultural sector, to confirm or disprove the initial premises and to evaluate generally the financial stability of the Czech classical music festivals.
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Analysis of the emarketing strategy of the company Europ Assistance s.r.o.
Egert, Michal ; Sedláček, Jiří (advisor) ; Kostaš, Jurij (referee)
This thesis analyzes the e-marketing strategy of the company Europ Assistance s.r.o and compares it with its competitiors. First part of this work presents the company and its products. The second part analyzes the products and web presentation of the competitors. The final chapters then deal with the analysis of the website and communication strategy of the company Europ Assistance. Findings in the individual chapters are compared with the competitors. The thesis also includes user testing of individual company websites by users who have never seen the website. This testing provides valuable information for improving the structure and content of the site. Result of this thesis is the evaluation of the strengths and weaknesses of the e-marketing strategy of the company Europ Assistance s.r.o.
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Development of POS system application with support of EET for retail trade
Nguyen Manh, Tho ; Pavlíčková, Jarmila (advisor) ; Bruckner, Tomáš (referee)
The goal of this thesis is to design and develop an application software for the POS system. The main criterion of the developed system is to support online registration of sales, which meets the requirements stated by the Act no. 112/2016 Coll., on Registration of Sales. In this thesis the POS system is designated to support processes of retail trade. The theoretical part focuses on the description of the POS system and its components. To solve the issue of online registration of sales, an analysis of the legislation and the market with the POS systems was made. The thesis also presents an analysis of the processes and requirements, a solution design and the implementation of applications based on Java. To test the functionality of the developed application a test case was used. The final chapter summarizes the content of the thesis and outlines possible future developments. The output of this paper is a functional POS application, which will be available for download under open-source license. This paper could also serve as a business guide to understand the topic of POS systems and online registration of sales.
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The development of a central government since 1868
Schmied, Petr ; Matula, Miloš (advisor) ; Grospič, Jiří (referee)
The content of this thesis is to analyze the development of the central state administration on the territory of today's Czech and Slovak Republic in the years 1868 - 1993 In this period there was much public and political changes, so work includes the political and social development. The aim is to determine whether the state organization and political representation impact on the public administration. The work is based on an analysis of the laws that shaped the system of government, and professional publications.
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Legal status of civil servants in the Czech Republic
Blažek, Jaroslav ; Matula, Miloš (advisor) ; Rys, Rudolf (referee)
The Master's thesis is dealing with the issues of the civil service, which development and current situation show considerable heterogeneity of opinions and related political dispute. A closer look on current condition, is preceded by the outline of the characteristics of civil services' basic characteristics distinguished by current legal theory. A historical excursion since 1918 with respect to chronological and semantic order, has also been made. The crucial part of the thesis is devoted to the content analysis of the service pragmatics, the bill of The state officials and Service Act and its amendments. In the conclusion, the author defines four variants of possible solution to the current state of the civil service, which, among others, indicate, that it is desirable to revise effective Service Act by the Bill no. 71/9, with respect mostly to career elements and current situation of the civil service.
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Mediální prezentace veřejné zeleně v Českých Budějovicích (obsahová analýza jihočeského regionálního tisku)
Kušová, Drahomíra ; Těšitel, Jan ; Bartoš, Michael
Press is a part of mass communication providing the public with information and symbolic contents. It always reflects the supposed interest of the public in concrete problems and it mediates social control of the institutions which are responsible for the particular spheres. On the basis of the content analysis of the regional press in South Bohemia we can state that citizens do not perceive the problem of public greenery as urgent and thus this topic is not very frequent in the media. People mainly observe if public greenery is in good shape. The number of organisms to be encountered in urban environment by greenery users is not large according to the press.
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