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The development of private brands on the Czech market, and consumers point of view at this trend
Paskerová, Kateřina ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Práce přináší ucelený pohled na problematiku privátních značek. Poukazuje na trendy v oblasti maloobchodních značek ve světě a Evropě, podrobně analyzuje nabídku a vývoj privátních značek na českém trhu. Hodnotí tyto značky z hlediska objemu prodejů, výrobkových kategorií, jakostních a cenových pater, strategií obchodníků a prodejních kanálů s důrazem na diskontní prodejny. Je uveden přehled nabídky privátních značek největších maloobchodních společností působících na českém trhu. Dále se práce věnuje spotřebitelskému chování a pohledu českých zákazníků na privátní značky. Na základě průzkumů zákaznického chování jsou popsány současné postoje, zkušenosti, očekávání a celkový přístup zákazníků k vlastním značkám, jsou zkoumány motivy nákupu a frekvence nákupu, názory na kvalitu, cenu, šíři nabídky, obaly vlastních značek, propagaci apod. V poslední části práce jsou vyhodnocena dvě dotazníková šetření zaměřená na privátní značky provedená v letech 2005 a 2008 v řetězcích Ahold a Tesco.
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Analysis of selected challenges when exporting fast-moving consumer goods from Mexico and suggestion of particular optimization
Kudelová, Jarmila ; Kolář, Petr (advisor) ; Staroba, Jaromír (referee)
This Master´s Thesis deals with the exportation of fast-moving consumer goods from Mexico. The theoretical part explains the concept of FMCG and describes the steps that should generally be followed when exporting FMCG from Mexico. Furthermore, the elements related to maritime transportation are described, because this type of transport of exporting from this country is used most often. Within the specific case of Corona, detailed logistics structure of the export process is displayed. By analysing its operation, the main challenges associated with carriers used for the export are identified and ultimately partial solutions that should be implemented to minimize the occurrence of problematic points are suggested.
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Analysis of the EU regulations in the field of Information and Telecommunication technologies and their effect on the single market
Hart, Ludvík ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis describes the EU regulations in the field of information and communication technologies (ICT), particularly the Digital agenda for Europe strategy. These regulations are then tested for their influence on the European single market. The major question answered here is whether the EU regulations in field of ICT have a positive impact on the EUs single market. Answer to this question helps us evaluate the ongoing Digital agenda strategy. The impact of the regulations is analysed by induction of the following indicators, international trade, ratio of population buying online, DESI index and NRI index. With this method it is possible to tackle the wide range of fields the Digital agenda covers. I conclude this work with the statement, that European ICT regulations do have a positive impact on the single market, although are problematic due to the slow legislative process and low efficiency in addressing the regulated issue.
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The Effects of the New Deal on the social status of Afro-Americans in selected sectors of the US economy
Schwammenhöfer, Tomáš ; Tajovský, Ladislav (advisor) ; Johnson, Zdenka (referee)
This bachelor thesis deals with the effects of the New Deal legislation on Afro-Americans in the 1930s. Specifically, the thesis analytically focuses on the influence of various politician of this program on their social environment within the US economy. For the ease of understanding of whole issue is needed to know the situation of Afro-Americans in the previous decade as well as in the Great Depression. That is the content of the first two chapters. Subsequently there is the outline of the situation leading to the election of F. D. Roosevelt, US President. The last and as well the most important chapter of the whole thesis is devoted to analysis of individual programs and their impact on Afro-Americans. It concludes that the New Deal had both positive and negative influence on this minority, depending on the economic sector and the relevant administration. New Deal generally meant a huge progress in their economic and political affairs.
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Risk group of persons with disabilities on the labour market in Prague from 2005 to 2015
Hošková, Laura ; Maule, Petr (advisor) ; Lukášová, Tereza (referee)
The theoretical part of the Bachelor Thesis comprehensively illustrates the status and representation of persons with disabilities (PWD) on the current labour market in the Czech Republic. In a general manner, the Thesis looks at the employment policy as well; especially its legislative basis in the legal framework of the Czech Republic and selected EU countries. Furthermore, the legal obligations of employers of PWD and the possibilities of fulfilling the mandatory share of PWD employment are stated. Findings of two qualitative employment studies are presented showing that PWD enter the labour market equipped with specialized competencies, which they are willing to complete by retraining programmes in case of need. The employers perceive the employment of PWD mainly as a financial profit, granted to them by the state; and the legislative conditions are a sufficient incentive for them. The questionnaire survey pointed out that the weakness in the employment of PWD is the lack of part-time jobs, which are highly demanded among them. Therefore the Thesis presents a solution, which could be the creation of shared work positions.
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The impact of the economic cycle to finance the defense of the Czech republic in years 2004-2014
Heres, Ondřej ; Chmelová, Pavla (advisor) ; Strejček, Ivo (referee)
This bachelor work examines the impact of economic performance on financing the defense sector in the Czech Republic in the years 2004-2014. The main questions are whether this influence is clear and the extent to which is essential for funding this sector. The work also provides a basic overview about development and structure of the Ministry of Defence budget in these years. The theoretical part contains theories of business cycle and public sector and briefly introduces the basic institutions that are tasked to provide a defense. The analytic part analyzes the expenditures and revenues of the Ministry of Defence and assesses their mutual influence and simultaneously the influence of GDP on these indicators. To compare with previous findings, the GPD growth rate and the growth rate of defense expenditures in selected countries of NATO are analyzed in brief in the last chapter. While findings based on data from the Ministry of Defence have rather anticyclical development of defense expenditures, in selected countries of NATO, the development is more procyclical. It highlights the very ambiguous impact of the economic cycle on expenditures in the defense sector.
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Business plan. Business in the area of cultivation and processing of lavender.
Třešňáková, Karin ; Zadražilová, Dana (advisor) ; Zadražil, Václav (referee)
This thesis is focused on the business plan in the cultivation and processing of lavender. The aim is to determine whether the plan can be implemented profitably. In the first part, I deal with the formal requirements of business plan, its simplified form LEAN CANVAS, SMART method for determining targets. Another chapter is a marketing strategy and marketing mix. Following the financial plan, which is divided into an optimistic and a pessimistic variant. The second part describes the history of growing lavender, its healing powers and possibilities of use. The third part, its own business plan.
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Differences and similarities on the approaches of buyers from X and Y generations regarding sustainable procurement
Lacour, Maxime ; Štěrbová, Ludmila (advisor) ; Geniaux, Isabelle (referee)
Responsible procurement has become a real challenge for companies following the current trends of Corporate Social Responsibility (CSR) and more and more ethic-oriented customers. Differing from the concept of green procurement this concept of responsible procurement supports the willingness of companies to have ethic and sustainable supplies. The usual criteria in procurement such as price performances innovation terms and time of payment have increasingly been coupled with more ethic-oriented ones. These criteria related to ethics combine both social and environmental responsibilities of suppliers and stakeholders such as energetic savings and the possession of a particular certification. Currently many call for tenders set ecological requirements for suppliers or subcontractors even in non-strategic procurement activities. The goal of this thesis is about comparing this approach to responsible procurement between buyers from the X and Y generation: do they share the same ideas and priorities concerning responsible procurement? For both of these generations are the advantages and drawbacks of responsible procurement similar?
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On possible approaches to detecting robotic activity of botnets
Prajer, Richard ; Palovský, Radomír (advisor) ; Pavlíček, Luboš (referee)
This thesis explores possible approaches to detecting robotic activity of botnets on network. Initially, the detection based on full packet analysis in consideration of DNS, HTTP and IRC communication, is described. However, this detection is found inapplicable for technical and ethical reasons. Then it focuses on the analysis based on network flow metadata, compiling them to be processable in machine learning. It creates detection models using different machine learning methods, to compare them with each other. Bayes net method is found to be acceptable for detecting robotic activity of botnets. The Bayesian model is only able to identify the botnet that already executes the commands sent by its C&C server. "Sleeping" botnets are not reliably detectable by this model.
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Míry podobnosti pro nominální data v hierarchickém shlukování
Šulc, Zdeněk ; Řezanková, Hana (advisor) ; Šimůnek, Milan (referee) ; Žambochová, Marta (referee)
This dissertation thesis deals with similarity measures for nominal data in hierarchical clustering, which can cope with variables with more than two categories, and which aspire to replace the simple matching approach standardly used in this area. These similarity measures take into account additional characteristics of a dataset, such as frequency distribution of categories or number of categories of a given variable. The thesis recognizes three main aims. The first one is an examination and clustering performance evaluation of selected similarity measures for nominal data in hierarchical clustering of objects and variables. To achieve this goal, four experiments dealing both with the object and variable clustering were performed. They examine the clustering quality of the examined similarity measures for nominal data in comparison with the commonly used similarity measures using a binary transformation, and moreover, with several alternative methods for nominal data clustering. The comparison and evaluation are performed on real and generated datasets. Outputs of these experiments lead to knowledge, which similarity measures can generally be used, which ones perform well in a particular situation, and which ones are not recommended to use for an object or variable clustering. The second aim is to propose a theory-based similarity measure, evaluate its properties, and compare it with the other examined similarity measures. Based on this aim, two novel similarity measures, Variable Entropy and Variable Mutability are proposed; especially, the former one performs very well in datasets with a lower number of variables. The third aim of this thesis is to provide a convenient software implementation based on the examined similarity measures for nominal data, which covers the whole clustering process from a computation of a proximity matrix to evaluation of resulting clusters. This goal was also achieved by creating the nomclust package for the software R, which covers this issue, and which is freely available.
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