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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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Podnikání v Chile z hlediska zahraničního investora
Česká, Markéta ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
This bachelor thesis focuses on entrepreneurship in Chile from a viewpoint of a foreign investor. The main objective is to depict the business environment of Chile, using an example of a real business case. The first part concentrates on PESTLE analysis of Chile. Second part focuses on the conditions of launching and running a business in that country. In the third part a hotel project is analysed and relevant conclusions are drawn.
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Preliminary evaluation of sites for long-term safety - a detailed factual and timetable of work
Havlová, V. ; Pertoldová, J. ; Mixa, P. ; Uhlík, J. ; Vavro, Martin ; Maryška, J. ; Černík, M. ; Vašíček, R.
Tato zpráva obsahuje Podrobný věcný a časový harmonogram prací ZL Předběžné hodnocení lokalit z hlediska dlouhodobé bezpečnosti, zaměřeného na hodnocení vhodnosti lokalit pro umístění hlubinného úložiště VJP a RAO na základě archivních informací, , také na základě průběžných výsledků ze probíhajících projektů a geologického průzkumu prováděného pomocí metod prováděných z povrchu. \nLokality budou hodnoceny podle následujících charakteristik, důležitých pro dlouhodobou bezpečnost:\n1) Popsatelnost a predikovatelnost lokality\n2) Hydrogeologické vlastnosti horninového prostředí\n3) Stabilita lokality (seismické, klimatické, vertikální pohyby, postvulkanické jevy)\n4) Pravděpodobnost intruze/invaze člověka do úložiště\n5) Transportní vlastnosti horninového prostředí\n6) Slučitelnost horninového prostředí s navrženým systémem inženýrských bariér\nŘešení bude probíhat v 5 etapách\n1) Podrobný věcný a časový plán řešení projektu \n2) Hodnocení lokality Čihadlo (první fáze)\n3) Hodnocení ostatních lokalit (první fáze)\n4) Hierarchie kritérií či indikátorů vhodnosti lokalit a způsob hodnocení lokalit \n5) Hodnocení lokalit (druhá fáze)\nŘešení projektu je zajištěno účastí širokého týmu řešitelů, kteří buď participují na řešení probíhajícího projektu Výzkumná podpora hodnocení lokality, nebo splňují vysokou kvalitu odborné erudice.\n
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Rozvoj obce Zabrušany a její perspektivy
Škuthan, Vítězslav ; Prášilová, Marie (advisor)
Cílem diplomové práce je definování a zhodnocení možných směrů rozvoje obce Zabrušany s posouzením proveditelnosti a možného financování.
Na rozvoj obce bude nahlíženo jak pohledem vedení obce, tak pohledem občanů. Budou analyzovány rozvojové aktivity jak z hlediska zařazení do strategického rozvojového dokumentu obce, tak aktivity mimo něj, potřebné pro zabezpečení řádného chodu obce (infrastruktura, bezpečnost, kultura atd.)
Výstupem diplomové práce bude návrh pětiletého plánu rozvoje jednotlivých oblastí obecních zájmů, který bude zpracován realisticky vůči finančním možnostem dané obce a nabízeným možnostem dotačních mechanismů.
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Tenancy spouses and use of the flat spouses in a new arrangement after January 1, 2014
Prantlová, Soňa ; Kadlecová, Eva (advisor) ; Pavla, Pavla (referee)
The thesis is devoted to the topic of tenancy by the spouses, and its use as is specified in the new adaptation of the Civil Code no. 89/2012 Coll. It replaced until functioning Civil Code from the year 1964. The new legislation is specified series of new institutes, whose primary aim is to protect the weaker party, in the case of tenant. The diploma thesis was divided into theoretical and practical part. In the theoretical part, was attention paid to basic concepts which have been defined. There were characterized rights of tenant and landlord, analyzed housing legislation according to the new Civil Code. The practical part was devoted to the interpretation of survey results. There were approached tenants of several apartment buildings in Kralupy nad Vltavou. Based on the findings, were designed some recommendations to raise awareness about the rights and responsibilities of tenants, as well as about the whole issue of housing legally.
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Subsidy Support of the Sustainable Waste Management
BEDNÁŘOVÁ, Renata
The subject of the dissertation is the issue of the waste management with special emphasis on the recycling of the construction and demolition waste. The recourse is an analysis of the key instruments regulating the activities and behaviour of market operators in this field toward fulfilling all-society priorities and principles of the sustainable development, where special accent is put on the area of subsidy policies and programmes. The aim of the dissertation is to analyse and evaluate the setting of the selected subsidy programme in terms of economic and ecological efficiency with the emphasis on the assessment of the impact on the recipient. The subject of the research will be a priority axis 4 "Improvement of Waste Management and Removal of Old Environmental Burdens" within the Operational Programme Environment 2007 - 2013. In the literature review basic concepts and important definitions are defined, followed by the comprehensive and complex searches of the problematics from different angles of view. First of all, the global aspect of environmental protection is discussed, broader historical, legal, economic and political contexts, that are essential fundament for understanding the current and future challenges both globally regionally, are summarized. Hereafter, a more detailed description of the situation of the European Union is followed, then the overview is completed by a detailed view at the state of the problematics in the Czech Republic. Subsequent chapters are devoted to a detailed analysis of the waste management sector, again in terms of global, European and national standpoint, in the end the view is focused on the key issue of the dissertation problematics of construction and demolition waste. In the application part the fulfilling of the stated objective of the dissertation through four defined hypothesis is solved. Hypotheses verify the efficiency and appropriateness of the setting of the system of subsidies in the frame of the monitored programme. The emphasis is imposed on the assessment of the impact of the allocated subsidies to the private entities on their economic and environmental efficiency.
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Assessing the benefits of reconversion on the value of church building
Strnková, Markéta ; Klika, Pavel (referee) ; Hlavinková, Vítězslava (advisor)
The thesis focus on the reconversion church building in the selected location. At the beginning of the work described church buildings and their influence on the surrounding, the structure of the Roman Catholic Church and the development of church property during the history. This is complemented by theoretical terms and possible methods of valuing cultural monument. The practical part deals with the reconversion church building, specifically the Dominican monastery in Znojmo. Based on an analysis of Znojmo and monastery was suggesting possible use of the monastery. Of these, two variants were selected and were compared. Of these two options, one was chosen as the most suitable option for future use.
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Grammars with Restricted Derivation Trees
Koutný, Jiří ; Janoušek, Jan (referee) ; Vojnar, Tomáš (referee) ; Meduna, Alexandr (advisor)
V této disertační práci jsou studovány teoretické vlastnosti gramatik s omezenými derivačními stromy. Po uvedení současného stavu poznání v této oblasti je výzkum zaměřen na tři základní typy omezení derivačních stromů. Nejprve je představeno zcela nové téma, které je založeno na omezení řezů a je zkoumána vyjadřovací síla takto omezené gramatiky. Poté je zkoumáno několik nových vlastností omezení kladeného na cestu derivačních stromů. Zejména je studován vliv vymazávacích pravidel na vyjadřovací sílu gramatik s omezenou cestou a pro tyto gramatiky jsou zavedeny dvě normální formy. Následně je popsána nová souvislost mezi gramatikami s omezenou cestou a některými pseudouzly. Dále je prezentován protiargument k vyjadřovací síle tohoto modelu, která byla dosud považována za dobře známou vlastnost. Nakonec je zavedeno zobecnění modelu s omezenou cestou na ne jednu, ale několik cest. Tento model je následně studován zejména z hlediska vlastností vkládání, uzávěrových vlastností a vlastností syntaktické analýzy.
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Optimization of network flow monitoring
Žádník, Martin ; Lhotka,, Ladislav (referee) ; Matoušek, Radomil (referee) ; Sekanina, Lukáš (advisor)
The thesis deals with optimization of network flow monitoring. Flow-based network traffic processing, that is, processing packets based on some state information associated to the flows which the packets belong to, is a key enabler for a variety of network services and applications. The number of simultaneous flows increases with the growing number of new services and applications. It has become a challenge to keep a state per each flow in a network device processing high speed traffic. A flow table, a structure with flow states, must be stored in a memory hierarchy. The memory closest to the processing is known as a flow cache. Flow cache management plays an important role in terms of its effective utilization, which affects the performance of the whole system. This thesis focuses on an automated design of cache replacement policy optimized to a deployment on particular networks. A genetic algorithm is proposed to automate this process. The genetic algorithm generates and evaluates evolved replacement policies by a simulation on obtained traffic traces. The proposed algorithm is evaluated by designing replacement policies for two variations of the cache management problem. The first variation is an evolution of the replacement policy with an overall low number of state evictions from the flow cache. The second variation represents an evolution of the replacement policy with a low number of evictions belonging to large flows only. Optimized replacement policies for both variations are found while experimenting with various encoding of the replacement policy and genetic operators. The newly evolved replacement policies achieve better results than other tested policies. The evolved replacement policy lowers the overall amount of evictions by ten percent in comparison with the best compared policy. The evolved replacement policy focusing on large flows lowers the amount of their evictions two times. Moreover, no eviction occurs for most of the large flows (over 90%). The evolved replacement policy offers better resilience against flooding the flow cache with large amount of short flows which are typical side effects of scanning or distributed denial of service activities. An extension of the replacement policy is also proposed. The extension complements the replacement policy with an additional information extracted from packet headers. The results show further decrease in the number of evictions when the extension is used.
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