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Malaria - global challenge.
Kameník, Vladimír ; Dáňová, Jana (advisor)
When creating this work I have watched several targets. The first of these was to bring malaria as a disease in all its forms and all consequences that come with this disease may experience a bear, with special focus on the description of agents, mode of transmission, clinicaldifferences between images different types of malaria, treatment, and last but not least, to recallthe importance of prevention and intervention measures to limit the spread of diseaseand number of infected. I tried to show in addition to the medical aspect and socio-economic problems of this page, because a high incidence worldwide Every year malaria affects a relatively large percentage of the economically active population, but also children, pregnant women and seniors. The costs of their treatment and prevention other diseases in order to reach billions of U.S. dollars. In the second part, I paid particular attention to statistical data and the epidemiology of malaria in the last 28 years not only in Europe, special emphasis on the Czech Republic but also abroad. There isdocumented increase in imported malaria, mainly in Europe but also in othercountries. Predominant increase in imports to countries where malaria has been eradicated. I tried thus proving that malaria is indeed a global problem that is either directly or indirectly...
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The analysis on the CzechTrade's activities on major export markets
Černá, Kateřina ; Plchová, Božena (advisor) ; Jesenský, Miloš (referee)
The first part is about the importance for the Czech Republic to promote export, it also describes the development of export promotion from the period of centrally-planned economy until now . The following one informs about Czech institutions that are active in export promotion. The last one is engaged in activities of the CzechTrade Promotion Agency, mainly in activities of its foreign office in India and sums up the opportunities the Indian market offers to the exporters.
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The activities of the Czech ecological organisations: Case study Temelin
Novotná, Marcela ; Vymětal, Petr (advisor) ; Lisa, Aleš (referee)
This diploma thesis deals with activities of the Czech ecological organisations which were active in case of nuclear power plant Temelin after its breaking-in. The thesis is divided into four chapters. The first one focuses on the definition of the ecological organisation (movement). In the second chapter, the attention is paid to the history of foundation and functioning of the nuclear power plant Temelin. The third chapter is about advantages and disadvantages of the nuclear power. The last chapter focuses on the analysis of activities of the Czech ecological organisations which opposed or supported the nuclear power plant Temelin.
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Business Development of Travel Agency Cílka, Ltd.
Procházková, Ivana ; Műllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The Master's thesis characterizes, analyzes and assesses the current situation of the travel agency Cílka, Ltd. The thesis nalysis current position of the company, it deals with inside and outside environment that influences business activities. By the inside and outside analysis of environment there are formulated Opportunities and Threats and below Strengths and Weaknesses. On the basis of findings, the work includes complex solution strategy, development and improvement company position, which should had help establish firm and fix her position on market.
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Analysis of the activities of South Korean companies from music industry in the European markets
Vohradská, Zuzana ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.
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Business plan CoffeeIN, Ltd
Shilov, Nikita ; Pevná, Jana (advisor) ; Hajdíková, Taťána (referee)
The main goal of the bachelor thesis is to create a business plan for a network of coffee kiosks in Prague and evaluate its feasibility. The operational goal is to predict and draw up a financial plan with three variations, reflecting pessimistic, realistic and optimistic view of the anticipated profit, financial situation and cash flow development. The work is divided into theoretical and practical parts. The theoretical part described the structure of the business plan and the specifics of small and medium-sized companies in detail. The theoretical background is applied to establishing a network of coffee kiosks is in the practical part. The outcome of final thesis is a structured plan for establishing and developing the company in the first year of business, which the author uses as a basic document for implementing enterprise-wide activities.
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"To be at fate's disposal" The life of the Czech doctor and politician, Emanuel Engel (1844-1907)
Procházka, David ; Velek, Luboš (advisor) ; Lenderová, Milena (referee)
The thesis captures the career of the Czech doctor and politician, Emanuel Engel (1844-1907). The aim of the thesis is to introduce this as yet little known figure from the Czech political scene in the second half of the 19th century in the whole range of his most important activities. Five chapters darify which social background Engel came from, follow the period of his education, his educational activities abroad as well as his medical and then political career, which climaxed with his work as the chairman of the Young Czech Party in the Imperial Council in the 1880s and 1890s. The thesis is mainly based on Engel's written estate, stored in the Literary archive at the Monument for National Literature in Prague and is enriched by information gained from many other complementary sources. This is the first extensive biography, which captures the whole period of Engel's life.
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Blesk brand marketing strategy
Hladíková, Klára ; Halík, Jaroslav (advisor) ; Složilová, Michaela (referee)
The thesis deals with marketing strategy of Blesk daily in economically difficult year 2009. Presents main marketing activities, market of the daily newspaper and the competitors in this area. The main goal is to analyze marketing strategy of Blesk brand and to determine the main targets of the marketing activities.It contains an evaluation of these activities in terms of effectiveness and recommendations for improving the marketing work in the company using SWOT analysis and proposed changes in marketing activities for the following year.
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