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Impact of economic crisis on the export of the Czech Republic
ŠETEK, David
The goal is to evaluate the impact of economic crisis on the export of Czech Republic. It also analyze the dependencies between selected countries in the export field. The work is based largely on statistical data and methods of statistical analysis (descriptive statistics and graphical outputs). The first outcome of this work is to evaluate the economic interdependence between the Czech Republic and neighboring states. Further, a prediction of the developments in the field of export into the future.
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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Analysis of social services for seniors in the Czech Republic during the years 2007 - 2015
Fialová, Tereza ; Prudká, Šárka (advisor) ; Kotýnková, Magdalena (referee)
This thesis focuses on the theme of social services for the elderly and its development since 2007 to 2015. The goal is to describe the development of social services in the Czech Republic, in the regions of the Czech Republic and comparison between them. The Bachelor thesis also has the goal of informing about the current situation and future predictions. The theoretical part deals with the definition of social inclusion services within social policy. An integral part is the description of the basic forms of social services, social service providers and legislative and financial framework for social services in the Czech Republic. The method used in this part is the literature research focused on characteristics of social policies, particularly on social services. The empirical part follows information from theoretical part. The research is focused on the Czech Republic as a whole and then goes into exploring the specifics of individual regions and their comparison. Here, the methods used are: analysis of the existing system of social services and regional comparison. The data sources are mainly from Czech Statistical Office and Ministry of Labour and Social Affairs. The result of my investigation is the confirmation of the need for social services in the lives of seniors. The goal of this thesis is to highlight the current systemic shortcomings of providing and funding of social services, mainly because of increased number of seniors in Czech Republic.
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The Master of the Hradec Králové Altarpiece
Vopřadová, Dita ; Royt, Jan (advisor) ; Mudra, Aleš (referee)
ENGLISH ABSTRACT: In a war of Hussites the Prague art activity was going to her disappearace or was pushed away to the countryside where succumbed in a certain way become popular. Desk painting in the Czech territory was after the Hussites was adjusted almost to its disappearence. Contrary of the south part of Czech Kingdom, which were as regards Hussites not jotted and the production of painting could continue in her making and already in the third decade of fiftenth century got quality late gothic style in the Master of Rajhrad altar with its Austrian signs. In fourth decade happened sudden step back to the past to "krásný sloh" to reiteration its marks, renewal devotio and Marian painting diferent ikonography types. The same was as in the middle Bohemia, the territory in the east of Bohemia was signed with Hussites war too. Chrudim in that time became late-gothic-style centre and with its production of paintings could compete with Prague. Unlike the memories for examples Kutná Hora, Chrudim was characterized by unity of style, which was determinated by activity of this manufactory and it can be derive from extanded quantity of pieces. Its production subordinate to influences from german Köln am der Main and Master of the Mary's Life. gothic style - altar - wood painting - Master - style of painting...
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Finding employment of Czech people at the German labour market
Merkerová, Zdeňka ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
The present diploma thesis Finding employment of Czech people at the German labour market consists of two parts. The first deals with free movement of labour in the EU, working migration and approving of professional qualification. The second analyses the possibilities and conditions of enforcing of Czech people to the German labour market before and after 1. 5. 2011. It focuses on statistics of Czech people working in Germany, analyses the barriers restraining Czech people from enforcing to the German labour market and its consequences for both countries.
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Who is buying luxury Czech fashion?
Hříchová, Monika ; Špecián, Petr (advisor) ; Máslo, Lukáš (referee)
This bachelor thesis is looking for the determinants of buying luxury fashion by Czech designers. The main conclusions of worldwide studies are examined based on data provided by the designers. Customer information were provided by companies Veršatyl and One Life. Qualitative data from the Veršatyl brand are examined using descriptive statistics. Data resulting from the purchase statistics from the One Life brand are converted into numerical values and investigated using regression analysis. The most important determinants when buying luxury Czech fashion include the quality of the product and its manufacturing.
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Tax and legal issues of real-estate business in Austria
Banctel, Kristýna ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
The purpose of this study is to compare tax and civil-law issues concerning property business in Austria and in Czech Republic in 2016 and to investigate the efficiency of the current legislation against the real estate bubble. The theoretical part of this study contains selected demographic and price statistics concerning real estate in both countries and focuses on the description of the existing law currently in effect in both compared countries. The practical part analyses tax and transactions costs that concern property trading and a comparison of possibilities of amortisations and rentability of a rented flat in both countries.
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Online propagation of a small e-commerce
Purnochová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This dissertation titled Online propagation of a small e-commerce is focused on the propagation of the e-commerce on the Internet and on the online communication mix creation. At the beginning it briefly outlines the online marketing theory. The first chapter defines the term marketing and shows its targets, presents communication mix on the Internet, then it describes the czech statistics of the use of the internet and of online promotion. The second chapter is then focused on the application of some forms of propagation to the model e-commerce, which is selling sports clothes. The last part of the dissertation evaluates particular parts of the online communication mix and compares the paid promotion with regard to the orders and to the e-commerce attendance. In the end there are drawn up some recommendations, which could be useful for some similar e-commerces.
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Factors of Success of a Crowdfunding Campaign within Scope of the Czech Internet
Pekárek, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
Crowdfunding is a way of financing a project when money is raised from a large number of small contributors. The main objective of this thesis is to identify key contributing factors of success of a crowdfunding campaign based on statistical analysis of projects on HitHit.cz. As a further contribution, this thesis aims to provide recommendations on how to create a successful crowdfunding campaign, as well as to review characteristics associated with the biggest crowdfunding portals in the USA and Czech Republic.
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Statistical inspection
Vyškovský, Jaroslav ; Fiala, Alois (referee) ; Pernikář, Jiří (advisor)
This work solving with the statistical inspection verification of big amounts of products imported to Czech Republic. Work it self is designed as general handbook and it will be possible to use it on other products then the model one. This work was elaborated with company which is importing screws for wood industry. We used common standards to define quality requirements of verificated products, and to design statistical inspection plans. The goal of this work is technical and economical evaluation of designed method, which was used on model product.
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