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Products with Protected Designations of the European Union and Their Position in Regional Tourism
Licková, Kamila ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.
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Internal equity principle in the context of company strategy
Kopecký, Martin ; Nový, Ivan (advisor) ; Háša, Stanislav (referee) ; Blažek, Ladislav (referee)
The thesis deals with the scientific problem of the link between the strategic management and the compensation system using the principle of internal equity. The work is based on two pillars, namely the qualitative research and own proposed solution. The first part of the thesis describes the qualitative research and the possibilities and the synergistic effects of linking business strategy and compensation system. The qualitative research is performed as a multi-case study and investigates the phenomenon in the practice of three companies from various markets (the Czech Republic, Slovakia and Bosnia and Hercegovina) and industries (finance, IT/Telco and FMCG). The research tries to find answers to the four research questions: How does business strategy influence compensation process? How can compensation support the realization of a business strategy? How can business strategy be linked with a compensation system within the principle of internal equity? How can compensation reinforce the strategic function of the human resources management? The research is based on the study of theoretical sources as well as on practical fieldwork. The qualitative research itself uses qualitative research methods for data collection, such as observations, questionnaires, and document analysis. The population questioned was top managers, line managers and representatives of HR department. In total, 142 interviews were performed by a single person. The collected data were analyzed and the triangulation was applied. The findings were summarized and generalized into a final report that brings answers to the research questions above. The research brings valuable findings used in the second, design part of the thesis. The own proposed solution consists of two main models. The first one is a simplified scheme of the compensation system and the second one is a model of strategic segmentation of jobs. The first model could be used successfully in the business practice as well as in education. The second model of the strategic job segmentation brings answer to the question of synergistic linking of business strategy and the compensation system within the principle of internal equity. The model brings valuable findings and a foundation for further theoretical research and its further development. The model also brings practical solution to the design of related policies and processes in the strategic management of human resources. By the design of both proposed models the main objectives of the thesis were achieved.
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The impact of South China Sea dispute on trade relations between China and Vietnam
Nguyen Hong, Viet ; Vlčková, Jana (advisor) ; Hasík, Gabriel (referee)
This bachelor thesis investigates the impact of South China Sea dispute on mutual relations between China and Socialist Republic of Vietnam. Thesis lays great emphasis on the analysis of mutual trading relations. The goal of this work is to find out if the dispute over territory has negative influence on mutual relations and to what extent. Therefore, thesis is divided into 3 main chapters. The introductory chapter describes position and development of each country. Second chapter uses findings from the introductory part for the analysis of political and trade relations of both countries. It focuses on the history of mutual relations and mainly it lays emphasis on current mutual relations. Last chapter of the thesis is dedicated to the issues regarding South China Sea. Motives and causes of this dispute are described in this chapter. It provides a view on the course of this territorial dispute, and also impacts on mutual relations are analyzed. The output of all three chapters helps to formulate following conclusion. Dispute over South China Sea has impact on mutual relations. Predominantly, it influences political relations between China and Vietnam, therefore, this dispute is often mentioned in media. However, according to available data this dispute has not had major effect on trading relations. Mutual trading between both countries went off in dispute period without any limitations and barriers.
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Marketing strategy of amateur theatre Tleskejtekruciš
Rafaj, Martin ; Postler, Milan (advisor) ; Jarolímek, Petr (referee)
Main goal of this thesis is the identification and evaluation of marketing strategy of the amateur theatre Tleskejtekruciš and proposal of a new strategy, that will enable the development of the theatre in region of centre Bohemia. The thesis is split in two main parts. Goal of the theoretical part is to define marketing specifics of amateur theatre. Goal of the practical part is the analysis of current marketing strategy of the theatre Tleskejtekruciš in form of SWOT analysis, competition analysis, questionaire survey ans following recommendation of a enhanced marketing strategy, based on analysis results.
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Film induced tourism
Čepková, Petra ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The master thesis deals with new phenomenon in tourism film induced tourism. The main objective of the master thesis is to characterize film induced tourism which could be used as a tool to increase the attendance of the destination where the film was shot. Next main objective of the thesis is evaluation of film induced tourism in Europe, more precisely in Great Britain and Northern Ireland where the film induced tourism is at relatively advanced level. The master thesis is divided into the eight main chapters. The first part briefly defines term tourism, its importance and tips related to the place of realization. In the second chapter there is described management of destination, following with marketing direction in the fourth chapter. In the fifth part, there is definition of film-induced tourism, related history, supply, the opportunities of marketing promotion and typology of the film induced tourist. Next parts of thesis show significance and efficiency of film induced tourism, film induced tourism in Czech Republic and in the Europe where the main attention was focused on Great Britain and Northern Ireland. The last chapter refers to own research where the potential of film induced tourism was investigated by using quantitative and qualitative methods from respondents which were based in Czech Republic.
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Sustainable procurement
Bahor, Asja ; Vinš, Marek (advisor) ; Zamazal, Jiří (referee)
The aim of this thesis is to evaluate sustainable procurement practices of companies in the Czech Republic. The thesis is divided in two parts. The first part focuses on theoretical background of sustainable procurement and its implementation in the company. The second part of the thesis elaborates on implementations of the theory outlined in the first part. Based on a survey, the author analyses sustainable procurement practices of large companies in the Czech Republic.
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History of the North Czech philharmonic Teplice
Kolařík, Tomáš ; PANOCHA, Jiří (advisor) ; TOMÁŠEK, Jiří (referee)
In his master thesis the author provides a look into the history of The North Czech philharmonic Teplice, the only professional symphonic ensemble in the region of Ústí nad Labem, since 1948 until now. The work is divided into four main chapters. The first one gives an overview about the most significant conductors, which held a position of either a chief-conductor or a deputy. The second, crucial chapter brings an insight to the historical development of the orchestra, its changes and events, from the time of the re-establishment (1948) to the year 2016. In the third chapter, the author mentions the most important information about Ludwig van Beethoven music festival, of which The North Czech philharmonic Teplice is an organizer, and then gives a brief and incomplete list of the festival's seasons. The final chapter marginally sums up the work with the information about a new feature called "orchestra academy", inspired by the main czech orchestras. The thesis is attached with pictures showing the rehearsals and concerts environment in the time course and recent images of the orchestra, which enhance the possible plain and fact-like character of the whole work.
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Karl Davidov - Founder of Russian Cello School
Boiprav, Hanna ; ERICSSON, Mikael (advisor) ; BERNÁŠEK, Václav (referee)
This bachelor´s thesis is focused on the assessment of personality of Karl Julievich Davydov, respected cellist and teacher, but it is not the comprehensive portrait. This work tries to catch the principal points of his career in solo and chamber music playing as well as in teaching.
This thesis is divided into two chapters. The first one of the five subchapters and three smaller subchapters is focused on the artistic development of Karl Julievich Davydov from his childhood through his cello studies, work as professor in Russia and abroad and performing in chamber ensembles. Second chapter is dedicated to pedagogical principles and values and especially to his "Cello School".
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