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Czech e-books for libraries
Pavlík, Jiří
V minulém roce se podařilo rozběhnout první nákupy českých e-knih v knihovnách. V přednášce či na workshopu bude představeno stávající portfolio platforem s nabídkou českých e-knih a popsány poslední aktuality z vývoje nabídky českých e-knih pro knihovny.
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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.

Memoirs by Czech Physicist Vladimír Novák
Těšínská, Emilie
Book of memoirs (Recollections and Reflections. A Biography, Brno 1939) by Czech Physicist, Professor of Phzsics at the Czech Technical University in Brno Vladimír Novák (1869-1944) was chosen as an example of the memoirs literature in the field of physics in the Czech lands. Inspiration, sources, and deposition of the book are discussed in confrontation with other historical sources.

The authority of the financial control of the community - connections and confrontations with the EU
ŽEMLIČKOVÁ, Kamila
In the project I discuss the issue of the authority of financial control of the community {--} connections and confrontation with EU. The pursuit of clarify the question: "What is the community?", "Which authorities does it have?", "How is its way to wield a region of the independent field of activity and in the region of the delegate sphere?" The target of the project is to make the activity of the authority clearly, let us say to specify the authorizations of the authority of financial control of the community. The community is a ground of the state. The constitution of the Czech Republic characterizes the community like a fundamental area of a citizen association which has right to self-government. Each part of the Czech Republic territory is inseparable from some districts of the community. The law number 128/2000 of statute-book, about the community (community establishment) in the wording of late directive gives wide choice of unite, to establish the confederation. In the Czech Republic, like in another states in European Union, creates each individual community the fellowships wickedly its interests. The communities have tasks in a region of the independent field of activity and in the region of the delegate sphere. The practical invoking of laws and regulations are not without the serious troubles. The communities have to meet the requirements according to the instructions from above. Strictly speaking they have not an option to influence retrospectively and determine to form of the legislation. Because the state is one and only, it can gives a definition about its interests wickedly its conceptions. To the contrary is countless numbers of communities in the Czech Republic. The disparateness of the component interests of constituent communities is thus understandable. The independent authorities have a big power (authority) in the Czech Republic. This reality brings with itself the humungous responsibility. In the Czech Republic is about 6 254 communities. About financial resources which are leak through the financial authority of territorial autonomy {--} it is about 250 milliards Czech crowns per a year {--} make decisions the members of the community and region.

Malaria - global challenge.
Kameník, Vladimír ; Dáňová, Jana (advisor)
When creating this work I have watched several targets. The first of these was to bring malaria as a disease in all its forms and all consequences that come with this disease may experience a bear, with special focus on the description of agents, mode of transmission, clinicaldifferences between images different types of malaria, treatment, and last but not least, to recallthe importance of prevention and intervention measures to limit the spread of diseaseand number of infected. I tried to show in addition to the medical aspect and socio-economic problems of this page, because a high incidence worldwide Every year malaria affects a relatively large percentage of the economically active population, but also children, pregnant women and seniors. The costs of their treatment and prevention other diseases in order to reach billions of U.S. dollars. In the second part, I paid particular attention to statistical data and the epidemiology of malaria in the last 28 years not only in Europe, special emphasis on the Czech Republic but also abroad. There isdocumented increase in imported malaria, mainly in Europe but also in othercountries. Predominant increase in imports to countries where malaria has been eradicated. I tried thus proving that malaria is indeed a global problem that is either directly or indirectly...

Divination Practices of Christmas Ritual Cycle in the Czech Lands
Rovenská, Kateřina ; Janeček, Petr (advisor) ; Kozák, Jan (referee)
My work presents a typological index of divination practices performed during an interval between the beginning of Advent and Epiphany (Three Kings' Day). This list is made of folk practices known in the Czech lands since advent of Christianity until now. Particular types of divination practices are sorted by goals achieved by divination, not chronologically. Framework of this work is made by general interpretation of the divination itself as cultural practice with introduction to the context of Christian Christmas celebration and also to the problematics of koexistence of Slavic pre-Christian culture with Christian culture in early Middle Ages. Main data use in my work are ethnographic data drawn from books of Č. Zíbrt, J. I. Hanuš and other Czech ethnographers. Theoretical parts are based on works of scholars of religion, folklorists and anthropologists such as M. Eliade, K. J. Erben or K. Richter. KEY WORDS: divination, future, Advent, Christmas, New year, new year, pre-Christian culture, Christian culture, Czech lands

"He has paid and owes nothing." Aspects of the transaction with the serf estate in the town of Mělník in the 17th century
Koumar, Jiří ; Čechura, Jaroslav (advisor) ; Maur, Eduard (referee) ; Chocholáč, Bronislav (referee)
The thesis deals with the issue of property transfer of servile real estates in the Estate of Melnik during the 17 century. As the main resource material was used the collection of Melnik Books of Land Ownership founded during the 80s of the 16 century. After the Thirty Years' War these books were restored in connection with the afterwar reconstruction of the Estate of Melnik and were published in a new edition until the turn of the 17 and 18 century. Besides these Books of Land Ownership we also studied other kinds of resources such as land and duties registers, land-registries, inventories and estimations which originated in the 17 century with respect to this Estate. In the end of the 17 century was formed a uniquely preserved register of serfs which enables us not only to have better knowledge of the structure of settled farmers themselves but also create the first picture of general structure of servile population in the Estate. In the introduction I tried to place the Estate of Melnik in the structure of Early Modern Times country estates. With the size ranging from medium to smaller the Estate of Melnik was formally as a chamber estate in possession of the Czech king for the most of its development in the period of Early Modern Times. Nevertheless in reality the Estate as a pawned land was held by...

Economic policy of National front government
Bočák, Jakub ; Szobi, Pavel (advisor) ; Chalupecký, Petr (referee)
The bachelor thesis is focused on economic policy of Czechoslovakia after 1946 up to the rejection of participation in the Marshall plan. Its hypothesis is that development of economic policy was inevitably headed for the transition to a centrally planned economy. At first it focuses on formation of National Front of Czechs and Slovaks which meant a considerable restriction of democracy. After parliamentary elections in 1946 thesis focuses on description of two-year economic plan which was an important instrument of economic policy of the National Front. The last part of thesis describes the circumstances of refusing to participate in the Marshall Plan. The main conclusion of the thesis is that due to political situation was possible other development but transition to centrally planned economy.

John III. of Rosenberg, the grand prior of the Czech province of the Hospitallers and the regent of Rosemberger's house
Kotlárová, Simona ; Zilynská, Blanka (advisor) ; Čechura, Jaroslav (referee) ; Šimůnek, Robert (referee)
The work is concerning John III of Rosenberg, the significant figure of the Hospitallers, the Order that had operated in the first half of the 16th century. He was a representative of significant Czech clan. The clan had been influencing Czech politi cal affairs and the nobility's status in the country over 600 years. The oldest family member of the Vitkovci (Witikonids), Vitek (Witiko) of Prcice, was present at Royal Court and his descendants had performed diplomatic duties ordered by Czech kings many times. They had reached due to their merits some of the privileges provided by rulers and those had assured them the position on the top of Czech nobility ladder until the complete end of the clan. The Witikonids had also been gaining owing to their marriage strategy estates in Austria frontier areas and that helped them to beeome independent from Czech governors. Exactly this fact contributed to reach an exeeptional status among Czech noble community. They had also found themselves in the situation fighting for the peers' emancipation even against kings many times. The Witikonids were successful in skillful using the situation when the Czech country had not been controlled by any strong royal power as for instance in the times of Jan Lucembursky (John the Blind) and through getting loans they acquired major...

Applying of Behavioural Economics to Economic Policy: Experiments in years 2000-2016 and proposals for implementation in the Czech Republic
Rückl, Josef ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis focuses on applying of behavioural economics to economic policy. The thesis introduces behavioural economics as a school of economic thought and an idea of libertarian paternalism, which supports applying of behavioural economics to economic policy. Theoretical findings are applied to two fields - pension systems and environmental policy. I research behavioural factors that affect these two fields of economic policy. Furthermore I suggest alternatives how to eliminate some of these factors and how to increase efficiency of chosen systems.