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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
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Communication of medics with the parents of a child patient.
ŽÁKOVÁ, Nikola
The theoretical part is divided into eleven chapters. The first chapter deals with the definition of communication. The second chapter describes the kinds of communication, including verbal and nonverbal. The third chapter discusses the communication skills of nurses. In the fourth chapter we expanded on the communication of the nurse with a child patient. The fifth chapter describes the basics of communication between nurses and parents of child patients. The sixth chapter discusses a situation where the nurse communicates with parents of a disabled and dying child. The seventh chapter describes the communication of nurses at the pediatric department. The eighth chapter contains the specifics of the children's department. In the ninth chapter is divided into childage. The tenth chapter discusses communication as a part of nursing care. A final chapter describes the process of hospitalization of children and their parents. The thesis is divided into theoretical and empirical parts. Much of the theory is described above whereas the empirical section describes the results of the research. Objectives and research questions The first objective of this thesis was to investigate how the nurse communicates with the parents of a child patient. The second objective was to determine whether a parent understands the information given by the sister and the final objective was to determine any errors that the nurse makes when they communicate with parents of child patients. Research questions: 1. How the nurse communicates with the parent of a child patient? 2. How does the nurse inform parents of a child patient? 3. How a parent of a child patient assesses the clarity of the information provided by the nurse? 4. What mistakes nurse makes in communication with the parents of a child patient? Methodics For the research a survey was chosen to provide qualitative information, which was obtained via interviews. The second methodology used in this work is called participant observation. Data for the first part of the survey was obtained through semi-structured interviews with the parents of hospitalized children. Interviews were conducted on the basis of questions prepared in advance. If necessary, the interview was supplemented with other issues. The interview was to determine how children were admitted to the children's department, what information reached parents about the examination of the child, and also the overall impression of the nurses on the ward. We asked parents about the verbal and nonverbal communication of sisters. They described the errors they found in the communication and behavior of nurses. The second part of the research was anonymous on the pediatric ward of the hospital where nurses evaluated verbal and nonverbal communication skills. The research group The research set for the first part of the survey consisted of seven mothers of children hospitalized in the pediatric ward. The mothers were in different hospitals in the Czech Republic. The research set for the second part of the investigation, which was carried out by observation technique, consists of six nurses employed at the pediatric ward of a state hospital. Nurses were selected randomly. They are of different ages and they have different length of practice and other training.
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Summary of foreign knowledge about the origin and development of EDZ in crystalline rocks - research
Vavro, Martin ; Souček, Kamil ; Staš, Lubomír ; Vavro, Leona
Presented search summarizes findings of foreign research oriented on the origin and evolution of the excavation damaged zone in crystalline rocks with a particular focus on the essential results of experimental projects which were performed in Canada, Sweden, Finland, and Switzerland. The study is divided, excluding the introduction, into seven main chapters of the text, which gradually deal with: (1) definition of key terms, (2) overview of the main underground research laboratories in the world where EDZ assessment was conducted, (3) methods suitable for EDZ description and characterization, (4) main factors influencing the origin of failure around the excavations and time-dependent evolution of EDZ. An overview of important outcomes of EDZ experiments, focusing on the European hard rock laboratories (Stripa, Äspö, Onkalo/Olkiluoto and Grimsel), and their summary are presented in the final two chapters.\nThe review summarizing the published key findings and results of in situ experiments shows, that for rock in lower stress state, i.e. in no spalling environment, the extent and character of rock mass damage is typically dependent on the excavation method. Using mechanical excavation, rock damage zone with thickness less than 3 centimeters can be originated. The microcracks within this zone contribute to the increase of hydraulic conductivity of the rock mass. At some test sites (Äspö, Grimsel), where the tunnel boring machine technology was used, the damage zone was already detected in depth of less than 5 mm.\nOn the contrary, openings excavated by drilling and blasting are characterized by much more extensive damage zones up to several tens of centimeters in width. The damage progressively diminishes with the distance from the opening.
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Use of Festuca arundinacea for decorative lawns
Doskočil, Jan ; Svobodová, Miluše (advisor) ; Hrevušová, Zuzana (referee)
Use of Festuca arundinacea for decorative lawns
Summary
Festuca arundinacea is briefly bentgrass with broader and coarser leaves. Hardly perennial grass, native to Europe, is well known for its high resistance of dry weather, low intensity of maintenance and resistance of high use. These qualities gains thanks to its well-developed and deep root system, which is capable to gain water and nutrients from deeper parts of soil. Its use is in places with high use, like a race-course, edges of roads or vineyards alleyway. Today, in time of global warming, its usage becomes more important for park purposes and low-input turfs, where is its higher resistance against biotic and abiotic stresses, mainly against drought, utilized. Festuca arundinacea complement well with Poa pratensis in turf.
Goal of this work was to evaluate turfs with Festuca arundinacea and chosen grass species under different mowing frequency. According to hypothesis frequency shouldn´t affect turf coverage. Coverage should be same with different mixture composition with Festuca arundinacea.
The experiment was performed on experimental land of Czech university of Life Sciences Prague, Suchdol in 2015. Mixtures of Festuca arundinacea with Festuca rubra, Poa pratensis and Lolium perenne were seeded together with monocultures of these species in 2012. Mixture composition was 50/50 except mixture of Fesruca arundinacea and Poa pratensis, where the mixture was 75/25. There were conducted 63 plots, in 3 repetitions and in 3 different frequencies of mowing (by 14, 30 and 45 days). Each plot was 6 m2 big. The results were evaluated by analysis of variance ANOVA (P is smaller than 0.05) in program Statgraphics, version XV.
Influence of mixture composition to level of growth was significant. The highest level of growth has monoculture of Festuca arundinacea (10,6 cm). The lowest level of growth has monoculture of Lolium perenne (5,4 cm). Monoculture of Festuca arundinacea had the highest intensity of grow (0,07 cm/day) at 14-day frequency of moving. Lolium perenne has the lowest intensity of grow (0,02 cm/day). At 30-day frequency of mowing mixture of Festuca arundinacea with Poa pratensis has the highest intensity of grow (0,24 cm/day). The lowest intensity of grow has Lolium perenne (0,01 cm/day). The highest intensity of grow was at 45-day mowing frequency. The highest intensity of grow has mixture of Festuca arundinacea with Festuca rubra (0,75 cm/day). The lowest intensity of grow has monoculture of Lolium perenne (0,06 cm/day). Influence of mixture composition to coverage was statistically significant. The highest coverage has mixture of Festuca arundinace with Festuca rubra (81,3 %). The lowest coverage has monoculture of Lolium perenne (58,6%). Influence of frequency to level of growth was statistically significant. The highest level of growth has 45-day frequency of mowing (6 cm) and the lowest level of growth has 14-day frequency of mowing (3,8 cm). Influence of frequency to coverage was statistically significant. The highest coverage 14-day frequency of moving (76,5 %) and the lowest has 45-day frequency of growing (66,7 %).
The knowledge gained will be used for further compilation grass mixtures for park lawns. It turned out that it is better to prefer seeding mixtures with Festuca arundinacea than monocultures. To achieve high coverage and optimal intensity of growth with Festuca arundinacea was recommended to follow 30-day frequency of mowing.
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Evaluation of selected properties of mineral fibers-based board, including the design of suitable purposes of its application
Sýkora, Radim ; Böhm, Martin (advisor) ; Múčka, Martin (referee)
This thesis evaluates properties of board based on mineral fibers. In first part of the thesis is conducted analysis of the literature, where are described materials based on basalt fibers. Here is also explained production of basalt fiber and its practical applications. Sandwich materials and materials with great fire resistance based on wood are also looked into. Following part describes options of aplication of materials with great fire resistance and mechanical a physical properties of materials based on wood.
Second part of the thesis lays out methodical approach to individual performed mechanical and physical tests. Characteristic of examined material is included. The last part deals with test results, comparing results with other selected materials, debating results and proposing possible applications of examined basalt board. With use of found data is evaluated suitability of the material for use for construction of sandwich panel.
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Evaluation of soil variability based on measuring the soil electrical conductivity.
Votavová, Eliška ; Kroulík, Milan (advisor) ; Novák, Petr (referee)
The aim of this diploma thesis was to verify the new capabilities for mapping variability of soil using measurement platforms mounted on machines for tillage.
The chapter Soil describes types of soil in the Czech Republic, the causes of soil variability and the methods of spatial interpolation. The chapter Mapping Spatial Variability of Land focuses on the method of determining the variability of soil properties through direct and indirect methods, selection of locations for collection of soil samples, methods of measuring electrical conductivity and an overview of options for mapping, mainly via on-the-go sensors. The last part of the literary research is entitled Geographic Information System where I have described the purpose and uses of this system in precise farming. The subsequent practical part of the diploma thesis focuses on evaluation
of the level of variability of farm land based on measuring of soil conductivity via a galvanic contact method of measuring and its subsequent comparison during use of an EM 38 MK2 soil conductivity probe. The conclusion contains a summary of the thesis and evaluation
of the level of agreement between the obtained data files.
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Staff Adaptation and Training & Development in Selected Organisation
Hajtmar, Michal ; Fejfarová, Martina (advisor) ; Zuzana, Zuzana (referee)
The thesis is focused on the process of adaptation of employees and their development in the Prison Service, specifically Mírov. The main objective of this thesis, considering the outcomes of empirical research conducted to evaluate the control system adaptation and development of employees in terms Mírov and in case of deficiencies, propose appropriate measures. For this purpose it has been through surveys conducted by the prison staff survey of satisfaction with the process and their further development. In the theoretical part are summarized and characterized the concepts and knowledge concerning the process of hiring, orientation, training and personal development of employees. The practical part describes the organization and describes the process of hiring, orientation and training of new employees Mírov. Following a survey and analysis of collected data, their graphical representation and description of the facts. In conclusion sums up the shortcomings identified on the basis of their proposed innovation process of adaptation and development of employees, which can be applied to the whole Prison Service.
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The inspection activity of the municipal trade office in Mladá Boleslav
Hlaváčová, Martina ; Borská, Jana (advisor) ; Pavla, Pavla (referee)
This masters thesis deals with the analysis and evaluation of inspection activities of the Municipal Trade Licence Office in Mladá Boleslav.
In the theoretical part of the thesis, an analysis of the legal regulation of inspection activities as of June 30, 2015 is made.
The empirical part of the thesis deals with the process of inspection and comparison of the procedures of the individual phases of inspection pursuant to Act No. 552/1991 Coll., on state inspection, and Act No. 255/2012 Coll., on inspection (Inspection Code). It further describes practical experience as well as the problems that the inspection workers of the Municipal Trade Licence Office had to deal with in the course of administrative activities in connection with the amendment of Inspection Code.
In addition, the thesis deals with a questionnaire survey while its evaluation brings the answers to the question how business entities perceive inspection surveys conducted with regard to their business activities.
For the reason of comprehensiveness, the development in the number of business entities in the administrative district of the administrative authority, number of inspection surveys conducted, their focus, and possible sanctions, are documented, monitored in the period of last 10 years.
The work concludes with the summary of inspection activities from the point of view of the Municipal Trade Licence Office in Mladá Boleslav as well as from the point of view of business entities.
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