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Support of marketing through social networks
Vaněk, Jiří ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The goal of the diploma thesis "Support of marketing through social networks" is to pro-vide an overall series of recommendations for editorial staff of magazines and similar journals how to proceed in communication on social networks. Afterwards, these recom-mendations are applied to a specific title, Exclusive magazine. The practical part contains an introduction and analysis of communication on social networks. Based on the analysis of communication magazine Exclusive, and an analysis of the competition is designed a proposal of how to improve the use of social networks in the communication mix of the mentioned journal. The theoretical part describes the possibilities of online marketing and online PR with a focus on social media and networks.
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Building and use of smaller computer networks
Kyzivát, Marek ; Pinkas, Otakar (advisor) ; Šmejkal, Ivo (referee)
The thesis describes the initial state of the computer network Basic Schools and Kindergartens Ohradní (ZŠMŠ Ohradní) in Prague 4 and then its reconstruction, which I largely contributed. ZŠMŠ Ohradní consists of four pavilions and from one building on the other side of the street. The aim of this study is to assess the initial state of the network and point out the shortcomings that we discovered. We found deficiencies in the operation stress tests, measurements and data cabling overall analysis. Original networks connectivity was 100Mb/s. Together with a colleague, we are network administrators. Furthermore, I am going to introduce a new form of network, which has identified deficiencies improved, by using on newer technologies. I will describe its structure, address allocation, active and passive components, and operated services. New network is capable of 1Gb/s, and its spine is going to be 10Gb/s soon. Benefits of this reconstruction is faster, more stable and more modern network that will facilitate the work of employees of ZŠMŠ Ohradní. To these improvements, I have mainly contributed by measurements. I participated in the design and implementation of new form of data network. I collaborated with fellow Poc to the configuration of active elements and network services in reconstructed network.
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Construction technological project of the parking object in Brno
Družbík, Michal ; Kopecký, Lukáš (referee) ; Diaz, Yvetta (advisor)
The thesis contains the main part of the building and technological project storey car park on the Panenská street in Brno. There is prepared a technical report on the structural and technological project studies the implementation of major technological stages, coordinating construction situation with broder relations roadways, time and financial plan construction, project construction site, design of building machines and mechanisms, the schedule of the main building structure, a plan for securing material resources for monolithic construction, technological regulation for the implementation of horizontal bearing structures, inspection and test plan for horizontal structure, a manual for use of the parking building and an itemized budget.
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Multi-storey building
Stavrovský, Jiří ; Straka,, Bohumil (referee) ; Sýkora, Karel (advisor)
This thesis deals with design of steel structure multi-storey garage. It is the six-storey steel structure of rectangular plan with dimensions of 35,2 x 83,2 m and a height of 18,5 meters. The structure is designed for the site Brno. Static calculation is solved by a combination of manual calculation and calculation using software Scia engineer. There are the following main load bearing structural elements designed and examined in the structural analysis: truss, purlin, bracing, column, composite beam, joints, foot and anchoring. Thesis includes drawing documentation
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Family house
Staníková, Radka ; Majsniar, Michal (referee) ; Škramlik, Jan (advisor)
The subject of this diploma work is the new building of a family house at Boží Dar town, that is situated in the mountain resort. The family house has a cellar, it is two storied with an attic apartment. The building is devided into three units . The first unit is found on the first floor and is designed as an apartment. The other units are situated in the attic and are designed for a short-term or long-term renting. The house is designed of cut bricks with a ceramic ceiling construction. The perimeter wall is thermally insulated with a contact insulating system and partly covered with a stony facing. There is a saddle-shaped roof on the house. The building site is sloping north-east. All constructions are in accordance with the valid regulations and ČSN standards.
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Design of a space heating system with heat pump in family house
Valešová, Jaroslava ; Charvát, Pavel (referee) ; Katolický, Jaroslav (advisor)
This master`s thesis deals with low-temperature heating that employs a heat pump. The introduction gives reasons for utilization of the renewable heat sources for heating. The next part focuses on a practical application of renewables on the heating of a family house. It covers a detailed description of the building and the designed heating system which includes: the calculation of thermal losses, design of the low-temperature boiler, heat pump, safety devices, heating elements, sizing and control of the system. The last part is devoted to the assessment of the system performance.
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Phase coherent transfer of stable optical frequency for sensory networks
Čížek, Martin ; Pravdová, Lenka ; Hucl, Václav ; Řeřucha, Šimon ; Hrabina, Jan ; Mikel, Břetislav ; Lazar, Josef ; Číp, Ondřej
Using long-haul optical fiber links for phase coherent transfers of stable optical frequencies has been developed by metrological laboratories for at least a decade. Present boom of optical fiber sensors puts a demand on transferring this technology from laboratories to industrial practice. A remote calibration of fiber Bragg grating tensometers can be an example. In our contribution we present a 306 km long fiber link between laboratories of ISI in Brno and CESNET in Prague. The line uses a telecom fiber with a dedicated DWDM window at 1540-1546 nm. The setup implements a phase coherent transfer of a laser standard working with 1540.5nm wavelength and a bi-directional transfer of 1PPS timestamps from radiofrequency standards at the both ends of the line. A long-term measurement of transport delay fluctuations and relative stability of the line are discussed.
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High speed mobile access using "Femtocell" solution
Novák, Vladimír ; Molnár, Karol (referee) ; Novotný, Vít (advisor)
This bachelor thesis describes principle of mobile networks, their generation and evolution. The infomation about data transfer and third ganeration of mobile system are written in detail because they are in tight context with main submission of the thesis. Next, the historical and technical information about Femtocells technologie (especially implementation, architecture, solving of providers) are mentioned. In practical part of the thesis the solving of Femtocells technologie for 100 family houses nearby bigger city is realized. Economic confrontation macrocells network with Femtocells component network is described. Calculation of Femtocells cost savings is done.
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Analysis of Hospitality Facilities on a Selected Tourist Trail
Cypriánová, Michaela ; Mlejnková, Lena (advisor) ; Jarolímková, Liběna (referee)
This bachelor thesis deals with the analysis of hospitality facilities on a selected tourist trail. It is divided into four chapters. First chapter is devoted to the importance of catering and accommodation services in tourism and to the division of food and beverage and accommodation facilities. Seconde chapter describes the region Bohemian Paradise, the Protected Landscape Area, and the town Turnov as the heart of the Bohemian Paradise. Third chapter includes the description of the Bohemian Paradise Gold Trail and the most popular tourist attractions situated on the selected part of the trail. But this chapter mostly focuses on the analysis of food and beverage and accommodation facilities on this part of the trail and detailed comparison of two chosen restaurants and hotels. The last chapter sums up findings and gives recommendations.
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