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Analysis the marketing environment of a company
BOČEK, Antonín
This bachelor studies analyses of marketing environment - internal and external. It consists of two parts. First part contains theoretical conceptions of thema. Second part is practical and develops analysis. End part contains suggestions for getting better market place position.
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Relations between central banks and commercial banks
Kubo, Aleš ; Bakeš, Milan (advisor) ; Karfíková, Marie (referee)
RELATIONS OF CENTRAL BANK TO TRADING BANKS Diploma paper First chapter is called The Introduction. This chapter describes the content of my diploma paper. Two basic ideas are mentioned here too: 1. Banking regulation and supervision are necessary in our system. 2. Banking regulation and supervision must be flexible and easy to check all the time. Second chapter is called The Banking System. This chapter defines what the banking system is. It consists of banking institutions and relations among these institutions. That`s why the banking system has two components - institutional component and functional component. Institutional component of banking system implies every single bank. The bank can be specified in two ways (economical and legal): 1. The bank conducts business and manipulates with money (economical). 2. The bank is an institution with banking licence (legal). Functional component of banking system comprises arrangement of all relations among banking institutions. It is proper to make differences among single stage, two stage and three stage banking systems. There are two types of two stage banking system - universal and specialized. Basic criteria of bank specialization are territory, sector, clients and offered bank products. Third chapter is called The Banking Regulation. This chapter is divided...
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Význam Priessnitzových lázní pro cestovní ruch
Beníčková, Hana
Beníčková, H. The Importance of the Priessnitz Spa Resort for Tourism. Bachelor's Thesis. Brno: Mendel University in Brno, 2014. The bachelor's thesis analyzes the importance of the Priessnitz Spa Resort for tourism in Jeseník and the Jeseník District. The introduction describes tourism and its different aspects, the spa industry and its importance as well as marketing in spa tourism. The practical part describes the importance of the Priessnitz Health Spa, accommodation and catering including its pricing, advertising and spa publicity material as well as economic data for the 2011-2013 period. The final section comprises a spa service quality-oriented questionnaire.
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Critical evaluation of Šik s reform
Šrámek, Ondřej ; Szobi, Pavel (advisor) ; Dufek, Pavel (referee)
The thesis deals with the so called Šik s reform, which was a reform, that tried to implement certain elements of market economy in the centrally planned economy of Czechoslovakia in the sixties of the twentieth century. Firstly the thesis describes the course of the reform, when the importance of the central plan was significantly reduced, the position of enterprises was strengthened and the price system was rebuild. Lately the thesis examines and compares opinions on reform and new economic system of foreign and domestic experts. The goal of the thesis is to discover mistakes and imperfections of implementing of new systém, which could endanger its functioning.
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Investování do drahých kovů
Urbánková, Lenka
The investing in precious metals. Bachelor thesis. Brno: Mendel University, 2015. Theoretical presentation of the investing in precious metals, especially gold. Subsequent analysis of the selected time period from 2006 - 2012, in order to analyze the influence of the GPD of the Czech Republic to the world price of gold which has not been demonstrated. The possible use of the results for individual investors.
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Analysis of the EU regulations in the field of Information and Telecommunication technologies and their effect on the single market
Hart, Ludvík ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis describes the EU regulations in the field of information and communication technologies (ICT), particularly the Digital agenda for Europe strategy. These regulations are then tested for their influence on the European single market. The major question answered here is whether the EU regulations in field of ICT have a positive impact on the EUs single market. Answer to this question helps us evaluate the ongoing Digital agenda strategy. The impact of the regulations is analysed by induction of the following indicators, international trade, ratio of population buying online, DESI index and NRI index. With this method it is possible to tackle the wide range of fields the Digital agenda covers. I conclude this work with the statement, that European ICT regulations do have a positive impact on the single market, although are problematic due to the slow legislative process and low efficiency in addressing the regulated issue.
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Smoot - Hawley tariff and its effects on economy of The United States
Šimo, Dávid ; Tajovský, Ladislav (advisor) ; Johnson, Zdenka (referee)
This bachelor thesis focuses on effects of Smoot-Hawley tariff in The United States of America, during 1930. Specifically, the thesis focuses on the analysis of the tariff's effects to process of The Great Depression and is trying to answer the question if the tariff made The Depression worse. In the first part, there is described economic situation in the United States before the tariff passed and then there is described way, how the tariff was passed. The next part is divided into three chapters, and every single one of them analyze effects of the tariff from different sight of view, which is change of farmer's and producer's situation, monetary effects and effects of the tariff to world trade. The thesis analyzes these effects on process of the Great Depression in The United States. Conclusion of the thesis is the statement that Smoot-Hawley tariff made an effect on The Great Depression, mainly by his effects on world trade, which was lower because of the tariff and it was a break to recovery from recession.
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Speculative bubbles in financial markets
Roček, Jindřich ; Brada, Jaroslav (advisor) ; Kubát, Max (referee)
The bachelor thesis explores the phenomenon of speculative bubbles in financial markets. The aim is to define possible causes of speculative bubbles, and specify circumstances under which they can be prevented. The first chapter explains the essence of the examined phenomenon. In the following chapter, two theoretical approaches to the formation of asset prices in markets are explained, the efficient market theory and behavioral finance. The third chapter analyses causes, coarse and collapse of each individual bubble. The work uses twelve samples of asset price bubbles from history to meet the objectives. The final chapter examines the influence of government intervention and monetary policy on the formation of bubbles and proposes stemming recommendations for the responsible authority. The considerable complexity of the phenomenon and a large number of factors influencing price movements means that bubbles cannot be quantified ex ante. Given the current market conditions it is reasonable to expect further occurence of asset price bubbles in financial markets.
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International maritime container transportation with a focus on session Latin America – EU
Kršňáková, Lenka ; Kolář, Petr (advisor) ; Jaklová, Michaela (referee)
In its theoretical -- methodical part, the thesis is focusing on the subject of containerization, characterizes the liner sea transportation (shipping lines), describes the current situation on the sea freight market, characterizes selected shipping lines operating on the trade: Latin America -- EU and describes the ports on the export side: Callao and Paita. In the practical part, it addresses the progression of the transportation chain, beginning with the client's inquiry and ending with delivering the cargo at the consignee's premises. I am also presenting the transportation string through an actual shipment from the Peruvian port of Callao to Prague.
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