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Marketing Strategy Proposal for the Selected Company
Čadeni, Izabela ; Starostková, Dana (referee) ; Chlebovský, Vít (advisor)
Thesis on the topic of "Design of a marketing strategy for a selected company" deals with the clarification of concepts related to the current strategy and the basic concepts of marketing. The aim of the thesis is to propose a new marketing strategy, which will be based on the analysis of existing company strategies and from the questionnaire part. The work is divided into several parts. The first part is based on the theoretical background, the second part is focused on introducing the selected company, analyzes on the external and internal environment of the company and the third part deals with the proposals of the marketing strategy for higher profits or gaining new customers.
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Proposal for Marketing Strategy of the Company
Hrbatová, Jana ; Holtmanová, Ing Tereza (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with analysis of the current situation of the company operating in wine industry to suggest a proposal of marketing strategy focusing on wine production, from the point of view of modification conventional production to biowine production. The work includes thorough strategic analysis of external and internal environment which is summarize in SWOT analysis and based on outputs the proposals are suggested in marketing mix 4 P.
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Marketing Strategy Proposal for the Selected Company
Čadeni, Izabela ; Starostková, Dana (referee) ; Chlebovský, Vít (advisor)
Thesis on the topic of "Design of a marketing strategy for a selected company" deals with the clarification of concepts related to the current strategy and the basic concepts of marketing. The aim of the thesis is to propose a new marketing strategy, which will be based on the analysis of existing company strategies and from the questionnaire part. The work is divided into several parts. The first part is based on the theoretical background, the second part is focused on introducing the selected company, analyzes on the external and internal environment of the company and the third part deals with the proposals of the marketing strategy for higher profits or gaining new customers.
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Proposal for Marketing Strategy of the Company
Hrbatová, Jana ; Holtmanová, Ing Tereza (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with analysis of the current situation of the company operating in wine industry to suggest a proposal of marketing strategy focusing on wine production, from the point of view of modification conventional production to biowine production. The work includes thorough strategic analysis of external and internal environment which is summarize in SWOT analysis and based on outputs the proposals are suggested in marketing mix 4 P.
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Potential of franchising in the Czech Republic’s wine industry
Kodetová, Anna ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This Bachelor thesis explores franchising. Specifically, in the wine industry. The aim is to evaluate the potential of wine industry franchising in the Czech Republic. The first part characterises the main aspects of franchising. The subsequent chapters introduce the situation of franchising in the wine and brewing industry as well as compare them. Then the franchise concept of the company Víno Hruška s.r.o is presented. This example shows the possibility of the use of franchising in the wine industry. The last chapter is dedicated to the results of a questionnaire inquiry which was devoted to the opinions of respondents on the potential of franchising in the wine industry and their willingness to engage in such a concept.
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