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SPORTS AND RECREATIONAL RESORT KRÁLÍKY
Bajgarová, Karolína ; Vojtová,, Lea (referee) ; Dýr, Petr (advisor)
The topic of the diploma thesis was to design an architectural study of a ski hotel in Králíky. The proposed building is located close to the existing urban development south of the city and in the southwestern part of the defined location for the implementation of the sports and recreation centre Králíky. The design of the hotel follows the project of the urban-architectural study of the sports and recreational resort, which offers leisure activities for all ages. The proposed building will serve as a four-star hotel with apartment rooms for 60 people, a restaurant for 100 people, wellness, gym, service, rental, shop, massage, hairdresser, manicure, pedicure and children's corner. The hotel has one underground floor and five above-ground floors. It is shown in slightly sloping terrain, below the proposed ski slope.
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Marketing Strategy of the New Product / Services Launch
Čamková, Veronika ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The main focus of the Hotel “Pod Zamkem” Diploma Thesis is to project and propose the best marketing strategy and use the most efficient and appropriate promotion method.The Diploma Thesis consist of two parts. The first section is dedicated to clarifying specific marketing terms such as Marketing Mix, Online Marketing Analysis SWOT, STEP Analysis, Porter’s Five Forces Model etc. The second part of the Diploma Thesis deals with more specific practical issues directly applying the theoretical analysis outlined in the first section. Furthermore the hotel quests have been asked to complete questionnaire in order to ascertain their view on future hotel development in order to utilise and enhance customer service in wellness and fitness.
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Hotel
Bajtošová, Lenka ; Jelínková, Barbora (referee) ; Jelínek, Petr (advisor)
The subject of the diploma thesis is the design of a hotel with a wellness center in the cadastral area of Spišské Tomášovce. The building is atypical in shape and is made up of three floors. In front of the hotel there are parking spaces for guests and employees, from the back of the building there is a connection to the road for the purpose of supply. From the main entrance it can be entered either into the hotel lobby or directly into the restaurant. The operating part of the hotel is separated from the part used by hotel guests. The hotel’s wellness and fitness center is accessible from the hotel lobby, but also through an external entrance north of the main guest entrance. On the second floor there are double rooms and double rooms with extra beds. On the third floor there are double and quadruple apartments with kitchen. From the construction point of view, the house is designed as an object made of lime-sand blocks insulated with mineral wool 200 mm thick. It is also formed by reinforced concrete ceilings and a flat single-skin roof. The diploma thesis is processed in the form of project documentation for the construction.
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Wellness Hotel
Kašpárová, Darina ; Blažková, Vendula (referee) ; Daněk, Lukáš (advisor)
The subject of the diploma thesis is to elaborate the project documentation of a newbuilt wellness hotel located in the village of Lipno nad Vltavou. The building is designed as a non-basement one with three floors. It is visually divided into several parts. On the first floor there are two operational parts – a wellness and a restaurant. On the second and third floor there are small apartments for temporary guests' accommodation. The building foundations are made of concrete and reinforced concrete. The load-bearing structure is made of aerated concrete blocks and sand-lime blocks. The ceiling structures are made of cast-in-place reinforced concrete. The roof of the first floor is designed as a one-layer flat extensive green roof. The roofing of a main reception is designed by a sloping roof and the third floor as three adjoining sloping roofs. These roofs are formed by a system of aerated concrete roof panels and a water-dissipating layer of folded sheet metal. The building is insulated with an external thermal insulation composite system (ETICS). The part of the facade consist of facade cladding strips and part of the render of light color.
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Wellness pension
Chalupa, Marek ; Utíkal, Aleš (referee) ; Utíkalová, Ivana (advisor)
The diploma thesis deals with a work out project documentation of wellness pension. The new building is located in the cadastral area of Moravské Budějovice. Object will be used as a accommodation with an opportunity for hosts using a wellness. The accomondation is in the second and the third floor. Wellness is in the first floor. There are 14 parking lots for cars. The first part of roof is designed as a vegetation flat roof. The second part of roof is designed as a hip roof. The objekt is based on concrete foundation strips. The vertical load-bearing constructions are made of ceramics bricks. The ceillings and stairs are made of reinforced concrete.
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Efektivnost reklamy ve specializovaném zařízení služeb
Dvořáková, Michaela
The bachelor thesis deals with the economic effectiveness of advertising in a specialized service facility, namely the Infinit Maximus wellness centre in Brno. Services, wellness, marketing, and economic indicators for measuring objective economic outcomes are described in more details in the thesis. To determine the effectiveness of Infinit Maximus advertising, actual costs of advertising and the result of the respondents answers in the questionnaire are analysed. The questionnaire also serves to determine the satisfaction of the service offer, its quality and the price of the provided services. At the end of the thesis, there are suggestions how to increase attendance of the wellness centre.
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Návrh strategie pro zvýšení návštěvnosti relaxačního centra
Chovancová, Jana
CHOVANCOVÁ, J. Proposal of strategy for increasing attendance of spa center. Bachelor thesis. Brno: Mendel University, 2019. Bachelor thesis deals with a proposal of appropriate strategy for increasing atten-dance of spa center Wellness Centrum Santon placed near Brno reservoir. Practical part of thesis comprises analysis of external and internal environment. Gained factors enter the SWOT analysis. Marketing research was made via questionnaire. For propose of the bachelor thesis, there was chosen a strategy focusing on a modernization of area, exactly floor and walls. Wellness Centrum Santon will get more modern design and safe area, will keep its clients and entice new customers.
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Podnikatelský záměr na vybudování eco-friendly wellness resortu za účelem rozvoje regionu
Čiháková, Lucie
This bachelor thesis focuses on business plan of building ecological wellness center with aim of developing the region. The thesis is divided to several chapters and subchapters of literary searche and the work itself. The theoretical part defines the business plan, its purpose, benefits, principles and key requirements that can be set in the target plan. The following is a description of the basic concepts explaining the business process, legal form and classification of enterprises from multiple points of view. In the second main part of this work, suitable and useful knowledge is just to build a wellness center, focusing on environmental technologies that ensure environmental friendliness, and therefore there is a known demand for improved conditions.
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WINE HOUSE NIKOLSBURG MIKULOV
Valová, Markéta ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor)
The topic of this diploma thesis was to design a winery house in the open landscape in a traditional wine landscape of Mikulov. The designed building serves as a four stars hotel with apartment rooms, restaurant, wellness, wine shop and a small wine farm with a storage of wine. There are unique views to the Mikulov city, Turold hill and surounding vineyards. The longitudinal axe is oriented on northeast–southwest. Majority of rooms, terraces and both atriums are directed on prospective axes. The object has one basement and three groundfloors. It is (situated) into the sloping terrain and constrasts with the wavy landscape of Mikulov for its racional and linear conception. It is inspired by terracced formations in near suroundings and uses it for its mass as well. It creates a new landscape dominant that remainds the geological formation of limestone situated in the surroundings of the Mikulov city. The regular rhytm of windows on facade refers to the Mikulov´s renaissance. The regular placement of window openings, and their rhythm are inspirated by Mikulov renaissance. Smaller holes, glass surfaces, light color of facade, green roof and shielding elements prevent from overheating the object during the summer. The water element in the courtyard offers pleasant refreshment for the visitors.
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WINE HOUSE NIKOLSBURG MIKULOV
Šiprová, Lucie ; Vojtěšek, Jiří (referee) ; Dýr, Petr (advisor)
This thesis deals with designing a wine hotel for Nikolsburg winery in Mikulov. The goal was to design a hotel which incorporates storage and processing of wine, while complimenting the surrounding vineyard landscape. The site is situated between nature reserves Turold nad Růžový vrch. The main focus of the design was to allow for the best possible view of surrounding vineyards, Mikulov Chateau, Basilica in Svatý kopeček and Turold nature reserve. The work centers around 4-star hotel able to accommodate 30 people, which includes a restaurant, small wellness for hotel guests and suitable technical facilities. Additionaly, the building is equipped for clean wine production (fermentation, pressing, aging, bottling, labelling, storage and expedition) and features a degustation room. Basic concept of the hotel was derived from the slope of the terrain, viewing axes and geographic orientation. There is a number of terraces symbolizing moravian hills covered by vineyards, which offer guests unobscured view of the surrounding landscape (and investors vineyards). The whole operation of the hotel has to do with winemaking as is seen in the building design. Vertical features of the facade represent rows and vertical poles in vineyards.
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