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Game Development Process
Froehling, Kryštof ; Sedláček, Pavel (referee) ; Šedrlová, Magdalena (advisor)
Bakalářská práce se zabývá vývojem videoher a vším potřebným k vytvoření úspěšné videohry. První část práce rozlišuje všechny různé role vývojářského týmu a jejich souvislosti. Druhá část analyzuje časovou osu a cíle různých fází vývoje videohry a zároveň hodnotí pozitiva a negativa práce s vydavatelem. Brány v úvahu jsou také certifikační a hodnotící procesy. Třetí a poslední část nabízí pohled do zákulisí vývoje videoher prostřednictvím rozhovoru s herním vývojářem.
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Database replication problematics
KARLÍČEK, Pavel
The focus of this work is to map the current state of procedures for data replication in relational databases and to analyze the possibility of replication innovation in the existing business process. In a comprehensive overview of methods, it describes the forms of replication, what data replication enables and offers. It also shows in which different scenarios it can be used and for what different purposes it is used. In the practical part, the work focuses on how to use replication in practice. It represents the point of view of a service organization technician managing the replication of the enterprise information system database Helios Green. The work analyzes the possibilities of innovating the existing procedures. In the conclusion, the thesis evaluates the possibilities of a progress in practice and seeks a balance between enthusiasm for new technologies and the necessary administrative skepticism.
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Contemporary book market. Field Inquiry research among both booksellers and customers and its evaluation
Kubecová, Lucie ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The aim of the bachelor thesis is to present an overview of the Czech book market. At the same time there should be given the outcome of my own inquiries as compared with the currently available data. The thesis is based on the statistical data and information which were offered to the author by the representatives of the Czech book market. The introductory part which marks the year 1989 as the start of the contemporary book history is followed by the characteristics of the book market structure during the years 2001 - 2010. The impact of the decisive factors, in particular the V.A.T. increase, and the new modes of reading such as electronic books ,are analysed. The thesis was complemented by the face to face interviews with two contemporary Czech authors who at this occasion presented their opinions on the latest developments of the Czech book market.
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Affiliate marketing and its use in the online environment
MURCKO, Filip
This work explores affiliate marketing as one of the marketing tools used in the online environment. Affiliate marketing is a type of performance-based marketing in which an enterpreneur rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. It is based on promoting the company's product through affiliate partner sites. The work describes the principles of how it works, the ways of promotions for affiliate partners and also the ways of implementation for advertisers. The work focuses on application of affiliate marketing into the practice and it also focuses on a marketing research aimed at identifying key parameters of affiliate marketing and affiliate partner characteristics. The result of this work is the formulation of recommendations for the implementation of this type of marketing into practice.
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Game Development Process
Froehling, Kryštof ; Sedláček, Pavel (referee) ; Šedrlová, Magdalena (advisor)
Bakalářská práce se zabývá vývojem videoher a vším potřebným k vytvoření úspěšné videohry. První část práce rozlišuje všechny různé role vývojářského týmu a jejich souvislosti. Druhá část analyzuje časovou osu a cíle různých fází vývoje videohry a zároveň hodnotí pozitiva a negativa práce s vydavatelem. Brány v úvahu jsou také certifikační a hodnotící procesy. Třetí a poslední část nabízí pohled do zákulisí vývoje videoher prostřednictvím rozhovoru s herním vývojářem.
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Publishers - differences and similarities in
Sýkorová, Kateřina ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
Bachelor thesis describes the development of publishing houses in Czechoslovakia and the Czech Republic in the years 1948-2012 with a focus on the legislative definition of their activities. It describes the different phases of Czech history, which had a major impact on the transformation of publishing houses, as the communist overthrow in 1948 and the following fifties and related nationalization of publishing houses, imposing of censorship and control of issued periodic and non-periodic publications; the sixties and the year 1968 and the Prague Spring, when there was a brief disengagement of these restrictions; subsequent normalization, which brought a "consolidating of relations" in the sense of political and ideological dictates; recent historical milestone is the year 1989 and following period until about 2012 with the emergence of democracy which brings the transformation of the market, privatization and the new legislative framework for publishers. The aim of this thesis is to compare the evolution of publisher houses in the pre-November and the post-communist era using a descriptive method.
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Contemporary book market. Field Inquiry research among both booksellers and customers and its evaluation
Kubecová, Lucie ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The aim of the bachelor thesis is to present an overview of the Czech book market. At the same time there should be given the outcome of my own inquiries as compared with the currently available data. The thesis is based on the statistical data and information which were offered to the author by the representatives of the Czech book market. The introductory part which marks the year 1989 as the start of the contemporary book history is followed by the characteristics of the book market structure during the years 2001 - 2010. The impact of the decisive factors, in particular the V.A.T. increase, and the new modes of reading such as electronic books ,are analysed. The thesis was complemented by the face to face interviews with two contemporary Czech authors who at this occasion presented their opinions on the latest developments of the Czech book market.
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